This report analyzes brands of Milan Fashion Week featuring simple and deconstructed design. Giada, Jil Sander and Max Mara are key labels. Details, silhouettes, accessories and colorways are all mentioned below.
Pure White
All-over white is an important colorway in S/S 2019, seen at Jil Sander, Rejina Pyo and Victoria Beckham. Mixed materials are key, cottons, silks or knits combine together. Gauze and opaque layers feel fresh. Jil Sander uses white to create sporty, girly or feminine garments.
Draped Look
Soft deconstructed details create draped effects to characterize simple silhouettes. Overcoats, jackets and dresses all employ this design to add newness.
Deconstructed Detail with Accessory
Metallic buckles result in different looks. Deconstructed details are well-considered, contributing to neat, office-appropriate garments.
Double Breasted
This season, blazers continue their success on catwalks, among which double-breasted looks increase by 69%. Max Mara is a good example. It applies double-breasted design to coats, blazers, jackets and dresses, delivering an elegant style.
Cropped Trousers
Generation Z favors bold looks, therefore, bike shorts and Bermuda shorts grow by 16%. Max Mara is particularly prominent. Sharp overcoats or jackets pair with cool shorts, bringing a sport touch.
Soft & Slender
Jil Sander emphasizes female power in this season. Slinky knitted dresses, slouch H-line sweaters and shirts team with trousers to flatter slim body shapes, reflecting a soft yet sharp quality of women.
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