Street culture dates back to the African-American rapping in the 1970s. In the 1990s, the rapping culture was spread to Asia. Just within dozens of years, rapping became popular all over the world. Men’s sweaters in this season show a stronger street sentiment: vibrant colors, color blocks and nonchalant accessories are impressive.
According to POP’s data, casual and relaxed sweatshirts are most popular. Ryota Murakami’s similar colors create a pleasant feel. The crisp silhouette is slick and neat; the super long sleeves are impressive; delicate stitches create uneven textures. Graphiste Man.G and KYE elevated fashion through letters.
With the rising of several Chinese fashion brands, Chinese characters have prevailed. Chinese characters are often combined with graphics in many ways. INXX and Guuka combined Chinese characters with color blocks.
Letters are timeless for Sweatshirts. In this season, letters are arranged randomly. ABOW arranged letters in a stripe form on cuffs.
The unisex style gets more and more popular. Oversized loose silhouettes are relaxed and casual. Ballantyne and Les Hommes used bold colors to interpret nonchalant and cool styles. Louis Vuitton updated the dimensional look through understated stitches.
The materials of sweaters are durable, soft and warm. Diesel puts white skull patterns and slogans on black sweaters. Off-White brings a vibrant and playful feel through jacquard patterns.
Athleisure still prevails and provide inspirations. Bright color blocks feel nonchalant. MCQ Alexander McQueen and Diesel combine fashion and motor sports.
Crisp silhouettes and dense stitches are key for solid sweaters. The masculine looks are cool. KENZO and Calvin Klein use the ottoman texture and curved sleeves to add newness. SNOWFORTE’s layered look makes a statement.