Jujubong is a mixed word including Juju and Bom. Jujubong was founded in 2014 by a mother. She designed a set for her baby Juju at the age of 1. Jujubong’s brand concept is simple, modern, playful and warm. Quality textiles and eco-friendly materials are used by Jujubong. For S/S 19, Jujubong still continues the elegant, classical and modern style.
Nautical elements are the focal point for new prep. The classic one piece, large pointed collar, tapes, woven labels and bows work best. In addition to navy, black and purple, bright yellow stripes update the palette.
The vintage elements such as polka dots, fishtail shapes and Chanel styling are key. Polka dots, cotton trims and pearls on the elbow puff-sleeve dress and the billycock feel elegant. The monochrome top with horse-hoof sleeves and checked umbrella dress with the big bow are beautiful.
Ruffles are often on tops. Panelling adds soft, crisp and playful qualities to ruffles. The diagonal panelling on the tee with stripe tapes and bow are bold.
The styles of dresses are diverse. Organza puff sleeves add a soft quality to minimalist dresses. Pompons in different colors are attractive. Yellow and black stripes and styled puff sleeves show a bee image.
PVC outerwear is popular. Binding enhance the dimensional effect; the dinosaur-style hood with laser-like spikes is special. The Chanel styling and nautical elements are must-have this season.