In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.
In August, simple style holds 60%. Style Chick’s three items are in top 10. Ruffles are still key, and the collar style sees a rise of 30%.
Sheers work well with sweet or statement-making styles. Qimoo and jnby BY JNBY use dimensional decorations and appliques which are novel.
Checks are suitable for the leisure and modern styles. Classic black and white, light yellow and olive green enrich the palette. Ruffles and checks are integrated.
The simple and artistic cuts and micro shapes are the direction. The artistic and simple spliced cuts make a statement. Qimoo, Rizhou, Zhimu and Nunuforme can provide inspiration.
The folkloric style is often combined with cotton and linen to give a natural and cosy feel. In this month, BIEN A BIEN’s simple folk styles and Louise Misha’s nomadic styles gain traction. Sophisticated embroidery is paired with folkloric florals. The application of ruffles and novel collar edges gives a refined feel.
The collar continues into this month. The refined small collar plays a key role, working in sweet styles.
Influenced by the nautical and preppy style, the large collar is combined with animal patterns and sweet details.