In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.
In top 10, international big brands and street brands are key, and some Chinese brands are also included. TIME HOMME and OVERPROTECTION each have two items in top 10. Most items are leisure. Checked and striped shirts almost account for half of all items. For other items, details and patterns are key.
Decorative and practical pockets in different sizes are applied to different places to interpret the important role of pockets. Exaggerated pockets at KAPITAL and KAPITAL add depth and create a striking impact. Different materials at MMIC and OVERPROTECTION stand out.
Splicing is prominent. The same material can be used to make different patterns. Two different kinds of materials can be spliced. Harsh and Cruel and Givenchy also add micro deconstruction.
Printing ornaments in different sizes add fashion subtly. Landscapes, figures and plants as well as animals are most common. TIME HOMME and Dsquared2 apply real-life photo print with clashed and diverse colors. Alexander Wang’s abstract print is colorful.
Lettering is indispensable, versatile and inclusive. With the rising of Chinese fashion, apart from common English letters and slogans, Chinese characters stand out.
The slim shirt is popular as well. The solid colors and details are emphasized. Pattern and placket piping add interest. Orderly arranged letters and geometric patterns on all-over patterns add fashion.
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