Starbucks, the world’s largest coffee chain brand, not only brings warmth to people in winter, but also surprises people with the packaging of Christmas products. The design is simplified. Main colors are representative colors of Christmas — red and green, and the complementary color is white. Patterns are line-drawn Christmas tree, letters, moose and geometric dots, which show the good aesthetics of the brand and can be used as reference.
Cookies of clothing, gloves and ginger bread are quite popular in clothing and graphic design, displaying the thick Christmas flavor. In terms of expression techniques, delicate line patterns are the mainstream, simple and unique.
Sweatshirts of Hanes Girls’ Ugly Christmas adopt classic Christmas pattern and a cat with Christmas hat, very utility. A.W.A.K.E. uses classic Christmas red, green and white as checks to pair with simplified and neat styles, quite fashionable. ISABEL MARANT chooses shiny Christmas star lights as all-over beading, creating an atmosphere full of a festival sense.
The Christmas knitwear of Lily uses cardinal as the ground. Abstract white Christmas patterns are combined with sporty red and white ribbons, full of the festival sense. Knitwear of C&A chooses the classic ginger bread to deliver the festival sense directly. SEIFINI transforms and reorganizes letters of “Christmas” to pair with simple red, fashionable and festival. In addition, classic checks are still popular and utility. Some creative transformed patterns conform to young consumers’ demand for individuality.
Exquisite hand-drawn line drafts are the main stream. Abstract, transformed and simplified patterns are more in line with current aesthetics of young consumers. Elements are diversified and unified.
Shiny star lights remind us of the romantic twinkling lights on Christmas Eve. The abstract and transformed Christmas tree is very elegant, which can be expressed by embroidery, beading, rhinestones and hot stamping.
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