There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.
The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.
The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.
Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.
Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.
In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.
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