In this new season, ordinary print is applied less on sweatshirts. Beads and sequins appear on lots of pattern to make a statement. Moreover, the combos of crafts see a rise.
The shares of different pattern change in this season. Letters see a decrease, holding 42%, while animals and plants see a rise.
Animal patterns see a rise this season. The combo of print and applique, or print and beading is more popular. Quilting and sequins are often seen on animal patterns. A variety of pattern techniques elevates the artistic quality, meeting the needs of Gen Z and Y.
Dimensional florals are emerging. Applique and sequins create the dimensional effect. Cross stitch is a key technique this season. In this season, Alexander McQueen and other brands all use cross stitch to decorate patterns.
In this season, dimensional letters stand out on sweatshirts. Beading and sequins create the 3D effect. And embroidery is combined with rhinestones and sequins to add a richer visual.
Misplacing, applique and embroidery are used with large-scale offset printing to offer a layered effect. Statement-making offset printing becomes a key option for fashion-forward brands.
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