The digital culture causes the emerging of synthetic highly saturated tones which bring more options for sports and break into the market of Gen Z. The multi-functional quality is underlined, and the request for cross-season, cross-gender and cross-age features is made. FIBO CHINA was held on Aug. 22 and lasted three days, and the exhibition proves the development of Chinese fitness industry and drive the sales of sports garments and accessories. S/S 2021 keeps up with the trend combining technology and life. Digital designs and synthetic colors are used to show a renewed aesthetic and hybrid looks.
Cyan blue is the best color for 2021, moving into the womenswear market. It has a calming effect.
MSGM, Reebok and Sirloin all use cyan blue as the main color. Black and white are incorporated. Color blocking enriches the palette.
Cyan blue is mainly used on tops such as coats and tees. The thin or thick bottoms in grey tones work best for the inside or outside activities and the transitional periods.
Primrose yellow has the potential to affect people’s moods. Its warm and elegant tones stand out for S/S 2021.
Influenced by Vivienne Westwood, Spyder and Artistix, Primrose yellow will be further expanded.
Primrose yellow is applied to the utility coat, functional sporty styles and sneakers. Black, white and grey are used to add a classic effect. Minimalist consuming concepts are a kind of sustainability.
Vermillion orange is intensely bright, giving a warning effect.
Large-scale vermillion orange is applied widely for S/S 2020. The vibrant and confident tone works well with running or cycling outfits.
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