As consumers spend more and more time at home, they spend more and more money on loungewear. Online shopping drives consumers to have a higher demand for patterns. This season pattern is inspired by catwalks. Bold plant and floral patterns are used to create loose loungewear and bring a bold visual impact. Exquisite and dainty prints are used to bring a sweet and fresh style. Retro series is extracted from the past years to attract consumers who pay attention to environment protection.
Retro florals rise in Fendi and Dior, leading the return of the 1960s and adding a playful feel to cosy loungewear. These fashionable retro florals are added to loungewear to meet consumers’ demand for multifunctional products, fit for both bedroom and the beach.
Mini size is used to create classic patterns or ditsies, bringing a subtly abstract, fresh and retro feel to print. This kind of mini prints is easy for consumers to accept and wear.
Eye-catching cartoon style is replaced by the soft hand-drawn prints and illustration-style plant patterns, with sweet slogans to add a playful feel. This kind of pattern is quite ideal for loungewear.
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