Brand Dynamics
- During the pandemic, jnby BY JNBY captures kids’postures at home to experience their happiness.
- jnby for mini, the infants’ wear collection founded in A/W 19/20, is designed for infants aged from 0 to
- Based on its original artistic aesthetics, it creates a flexible and fun style.
In S/S 2020, designers take cues from Miss Peregrine’s Home for Peculiar Children, and express equality and respect through perspectives of Time Circle, Extraordinary Talent and inclusiveness. This season designers focus on kids to explore, protect and encourage the diversity of kids. We believe, for every kid, it is more important to accept and embrace themselves than integrating into others.
In S/S 2020, jnby By JNBY continues its simple wood tones, simple and bright. Hangers are in fluorescent green, pastel colors, navy blue as well as blackish green and khaki popular in S/S 2019.
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of jnby By JNBY. In S/S 2020, T-shirts, dresses, trousers and shirts occupy a large proportion. Items made of woven fabrics are dominant. In addition to new products of S/S 2020, items in previous years are on sale again. The most salable two styles are from S/S 2019 collection.
Price data of new products is mainly drawn from the online official flagship store of jnby By JNBY. The table analyzes the price range of six categories of outerwear, shirts, dresses, trousers, sweatshirts and T-shirts.
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