Founded in 1954, La Perla is one of the world’s top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters’ world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.
Data shows in recent one month most products use embroidery and lace as decorations and embroidery occupies a large share. Lace and embroidery cover four in the top 5 salable items, and show a growing momentum. The silk sleepwear ranks the first.
Crossed cutouts and vane embroidery are complicated, delicate and elegant. This design comes from Arabian weaving craft in the 13th century. Ada Masotti, the founder, was fascinated by the complicated knots at the first sight and then used these knots as decorative elements on intimates. That is how the barely-there sexiness of La Perla comes.
Layered embroidered gauze is breathable, revealing seduction in sweetness.
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