The Analysis of Womenswear Fast Fashion Benchmark Brands

Fashion Benchmark Brands

This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.

Fashion Benchmark Brands

1. Zara selects Mica Arganaraz for its A/W advertising campaign. 2. The collaboration collection of H&M and Giuliva Heritage is on sale on 3 September. Its minimalist style resembles Jil Sander. 3. H&M joins hands with Justin Bieber for a street collection. 4. H&M teams up with Lebanese designer Sandra Mansour for a co-branded series. Liu Wen leads the summer styling.

Fashion Benchmark Brands

Dresses, trousers and tops hold the highest percentage. Outerwear shows an obvious growth, followed by skirts and vests. Cartoon images, daily casual items and blazers dominate. As for silhouettes, casual loose shapes are main. Wide-shoulder design is employed. Vests and other tops also increase.

Fashion Benchmark Brands

Giuliva Heritage is founded in 2017 by a couple, Gerardo Cavaliere and Margherita Cardelli. Margherita always borrows clothes from her husband’s wardrobe, and later they reinterprets womenswear with menswear outlines. The brand is famous for its neutral and modern lines, as well as nonchalant yet tasteful items.

Fashion Benchmark Brands

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8964-col_35/

Author: topfashionadmin

Sharing fashion trend forecasting and analysis news for designers and garment companies, if you want to find more fashion trends news, pls find our website https://www.popfashioninfo.com/ Our office: F3,Donglong Building, No. 158 Shuanglian Road, Hongqiao Business District, Shanghai. Phone number:+86 21 64083371

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