Yueqi Qi is an eponymous designer brand founded in 2010, and it is also one of the best developing designer brands in China. A graduate of Central Saint Martins, Qi has been worked for CHANEL, DIOR, BALENCIGA and GIVENCHY. The brand is committed to inheriting Chinese traditional elements and combining Chinese handicraft with individualized designs. Emotional stories are told through dramatic expressions. Beading and weaving crafts are the brand features, which maintains the couture concept. A/W 21/22 collection Remember the Fairchild is a story of love, admiration and respect for Yueqi’s husband’s family and the family airline they owned. From an outsider’s perspective, Yueqi relives the memories, distorted by time and second-hand information. It’s an idealized memory, revisionist history, and a restoration of cultural artifacts pieced together from conversations, newspaper clippings, 8mm reels, and old photographs.
Improved Cheongsam remains the Chinese surplice stand-collar, eye-catching beads and plate buttons, and loose waist. The slant-tailored ruffled skirt ends below the hip. Teddy bear print, square kerchief and wrapped tailoring are integrated into the draped silk. Red&green dragon printed strap corset is layered with court-style puff sleeve shirt to present the cultural collision and subvert the traditional Chinese aesthetic.
Glass beading and weaving is the iconic craft of Yueqi Qi. Colorful heart-shaped bead fabric is the key point in every season. Beads of different sizes can present both romantic and wild styles. The injection of romantic flower pattern is gorgeous and vintage. Edgy corset, vest and dress items have high recognition.
Oriental roses are printed on the dark background. And the all-over application on plush texture warms the romantic autumn and winter. Modern tailored Cheongsam, slip dress and overcoat silhouettes are retro and stylish.
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