With the development of Chinese fashion and the rise of buyer industry, Showroom has become well-known. Fashion week has the functions to display and release without providing any ordering services. And the emergence of Showroom helps designer brand to solve the ordering problem, and promotes the development of designer brands and fashion industry. A/W 21/22 Showroom is more professional and delicate than the traditional showcase, except for all the elements the traditional ones have, Showroom knows more about the requirement of buyers and the styles of goods. Professional Showroom attracts medias, bloggers and buyers through its more accurate market positioning and individualized display. Showroom also provides interaction opportunity to fashion buyers and designers. Buyers can have a close look of designs or even touch the fabric, directly feeling the tailoring and details. Showroom Shanghai includes MODE, OntimeShow, TUDDO, DFO, ALTER, Not and TUBE.
Showroom Shanghai 2021 A/W Exhibition (the 16th exhibition of Showroom) will be held on the Shanghai Exhibition Center (No.1000, Middle Yan’an Road) ,2nd Floor (Central Hall,East&West Platform Hall) from April 9th to 12th, 2021. Founded in the spring of 2014, although the country has seen vigorous development within the field of independent fashion design for a decade now, showrooms continued to remain a blank page. Fashion Week’s official organizers have previously focused on the showcase and issue of products without providing any ordering services. The emergence of Showroom Shanghai was able to fill the gap, bringing a positive and significant improvement to the industrial chain and professionalizing the Chinese fashion industry, allowing it to take one step further into the international market.
As the only official trade show for Shanghai Fashion Week, MODE Shanghai Fashion Trade Show is committed to the improvement of fashion industry and to meeting the needs of domestic fashion retail market. Featuring highly efficient service, rich resources and a full range of media channels, Mode Shanghai aims to be an optimized business platform for buyers and fashion business insiders, providing a brand new exhibition experience for all. A/W 2021 MODE was held in Shanghaimart during April 8 to 11,2021. And there were about 300 exhibitors, 71% Chinese brands, 29% foreign brands, 76% womenswear, 29% unisex, 24% accessory and 4.6% lifestyle.
With the popularity of Chinese fashion, Showroom gathers many outstanding independent designer brands for promotion. Seizing Chinese market is the public secret to get progress in this changing fashion industry, and the valuable commercialized brands are the key. The following brands are the noteworthy Chinese designer brands currently. Shutingqiu, Yueqiqi, SusanFang, HAIZHENWANG and Chrisou by Dan are also the prospective commercialized brands.
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