Taking “Theatre of Life” as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.
Clearwater injects refreshing and gentle visual effect into the spring and summer, which is used by GAP, jnby by JNBY and NU. Jnby by JNBY applies this color on its workwear jumpsuits to break through the dullness. NU and Little Naive use Clearwater gauze to present the elegance and flexibility. Besides, Clearwater also appears on the athleisure styles of NBA and GAP.
Purple is always a color of mystery, and purple rose brings a gentle and peaceful freshness. Every brand interpret this color in multiple styles. SKETCHER KIDS is athletic; GXG Kids, Goodbaby and Hihai are leisurely; and Little Naive is refreshing and elegant. The combination with printing and belt in placement fully shows the charm of purple rose.
People need intensive and positive colors in the post-epidemic era, and Vibrant Orange is exactly a joyous and happy color, which can promote the emotion of consumers. The large-scale application provides a strong visual experience, while the decoration in placement shows highlights.
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