RIPNDIP comes from Los Angeles, California, U.S.A., founded by the skater Ryan O’Connor in 2009. Thus, its brand name RIP stands for skate a spot, N for and, and DIP for leave before the cops come, completely presenting its rebellious and humorous spirit. Its middle-finger cat Lord Nermal is deeply loved by the entertainment and fashion industry.
You may know nothing about RIPNDIP. But its representative IP, Lord Nermal, must be in a corner somewhere of your memory. Created by the New York illustrator Jayme Lemperle, this aggressive middle-finger cat caught the eyes of fashionistas and medias in no time.
With the popularity of tie-dye in recent years, RIPNDIP also applies different kinds of tie-dye in each season to express the brand culture and cool street style. The combination with letter and iconic IP makes the clothes more individualized.
Splicing is the must-have design technique of fashion brands. Contrastive colors are spliced to present intensive yet harmonious visual impact and the direct street culture.
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