New generation’s clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
The key words, “drivers and applications”, which are reflected through the trend concept and customer analysis aroused the thoughts about the themes in terms of design applications. The drivers of the theme affected many aspects including marketing, styling, and designing characteristics. The design, therefore, adjusted through the theme concepts were refined from customer needs.
The London-based kidswear brand Raspberry Plum draws inspirations from the album covering, cartoon and festival poster of late 60s and early 70s. This retro yet modern brand tells special fairy tales in an artistic tone. Being a pioneer instead of trend follower, every collection of Raspberry Plum is a unique and uncompromising fashion story.
The Korea-based kidswear brand Airfish, founded by the Park sisters, Jennifer and Chloe, is committed to integrating trendy artistic colors into pioneering designs. Its bold ruffles and stylish colors are beautiful and lovely, which have attracted the attention of young mothers and little fashionistas all over the world.
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