Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including marketing, styling and designing characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Italian fashion brand MSGM is known for its unisex, delicate and artistic styles. Eye-catching colors and prints break the traditional kidswear styles of both boys and girls. Modern looks and high-brightness colors are paired with dark colors. Besides, digital pattern elements inject more vitality into the individualized looks.
The Italian streetwear brand GCDS combines original street fashion elements together through bold imagination and innovative reform. Eye-catching slogans and unexpected colorways create the vintage accent of GCDS. Impactive colors and pattern combinations provide more highlights.
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