GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the “Scandi 2.0” brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.
Fun smiley face is combined with flowers and letters or arranged in order to show lively and vital color blocking. Striped smiley prints and front insert pockets can be paired with denim miniskirt and Chelsea boots.
Gentle floral print is always the signature of GANNI. Graceful dresses with pastoral flowers fuse elements together. We can feel stronger playfulness through the dazzling colors and color conflicts than the past Scandi style.
The large-scale use of mixed curves and straight lines is more eye-catching. Black and white top-stitches is paired with crisp leather. The placement decoration on pockets reveals the sweet and cool romance of early autumn.
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