CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer’s lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly’s wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.
Bright colors were the mainstream of this ready-to-wear show, which was not a stranger to CHANEL, because Karl Lagerfeld often applied these tones in the last 80s and 90s. It could be the exclusive memory for CHANEL in that period.
Virginie Viard woven the brand DNA of CHANEL into the motif this season. Double-C was integrated into jacquard, obscure motif, yarn-dye and sequin to form fabrics. Besides, logo is rather important to the luxury market, and this essence of brand creates ready-to-wear with high recognition.