The palette of Universal Culture is sourced from vegetables and fruits, dopamine brights, and comfy, healing tones. Recovering from the epidemic, consumers are longing for the return of pretty bright colors. Dopamine tones and botanic neutrals are selected as the core. Desaturated calm and pure colors are infused into the palette to improve the acceptability and bring a positive color therapy.
Saturated columns in blue, green, and red are presented repeatedly on S/S garments to reflect the addictive loop of Universal Culture and convey the positive healing. Minimalist columns can be printed on desaturated basics to meet the needs of all con-sumers.
Vitamin C Moment combines natural botanic colors with understated neutrals. The palette of Universal Culture is divided into four stories: Vitamin C Moment, Dopamine Healing, Addictive Loop, and Extraordinary Light. Vitamin C Moment is inspired by the understated neutrals of natural plants; Dopamine Healing focuses on positive and impactive brights; Addictive Loop comes from Brad Walls’ Detached in Harmon; Extravagant Light is inspired by the photos of Mar-solier, which uses minimalist and pure neutrals to create a surreal world.
Vitamin C Moment combines natural botanic colors with understated neutrals. Fruits, vegetables, eye-catching logos, and minimalist color blocks create an immersive shopping experience. ‘The Plastic Bag Store’ of Robin Frohardt was placed inside a retailing store to express our consumption culture. The luxury fashion house PRADA was cooperated with the Wu Zhong Bazaar in Shanghai to provide a hustle and bustle space.
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