The Analysis of DESCENTE The Benchmark Sportswear Brand

Sportswear Brand

Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.

Sportswear Brand

Inspired by Tokyo and snow mountains, DESCENTE x atmos unveiled high-end thermal jackets. Skiing jacket is printed by the sky and mountains in the sunset; however, another jacket uses understated black-and-white camouflage to reflect the chaotic conce-pt of Tokyo.

Sportswear Brand

The cooperation of DESCENTE and Lamborghini presented dynamics and speed. Minimalist silhouettes mainly selected scientific fabrics with strong athletic performance, such as wind-and-waterproof 3L fabrics and AIR fabrics. Milky brown and mustard yellow were the main tones. 

Sportswear Brand

DESCENTE launched a collaboration with the Austrian professional skiwear brand ATOMIC. Dominated by red colors, skiing uniform was mainly presented by color blocking. PRIMALOFT materials were opted for the thermal performance. Letter logos on the front chest enriched the details and strengthened the brand identity.

Sportswear Brand

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Author: topfashionadmin

Sharing fashion trend forecasting and analysis news for designers and garment companies, if you want to find more fashion trends news, pls find our website Our office: F3,Donglong Building, No. 158 Shuanglian Road, Hongqiao Business District, Shanghai. Phone number:+86 21 64083371

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