The Analysis of 7440.37.1 The Menswear Designer Brand

Menswear Designer Brand

The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. “Inert” has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.

Menswear Designer Brand

The latest A/W 21/22 collection of 7440.37.1 was titled NO.7440 and centered around “New Series, No Definitions”. With no extra definitions, the lines, structures, colorways and visual effects of this collection were all transformed from emotions. The disorderly presentation accentuated the details and created a brand new chapter. Variable shirts, utility jackets, suit jackets and trousers were shown in this season.

Menswear Designer Brand

The irregular color blocking of this season divides clothing structure into different shapes to form a new visual image and layered effect. Different colors are used to form a strong linear effect. This disorderly styling perfectly presents the theme of this season.

Menswear Designer Brand

The stitches in this new collection form a novel visual effect. Fake and real structures are mixed together, and the color conflict brought by black and white enriches the general layers. A harmonious yet messy prettiness is presented.

Menswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11390-col_34/

The Analysis of Première Vision Paris on Digital Denim Week

Denim Première Vision exhibition held its A/W 22/23 Digital Denim Week online to focus on the sustainable development. Recreation of recycled denim, functional fabric and best denim materials are the main topics of the exhibition. Influenced by the epidemic situation, there were 54 exhibitors and over 900 products involved in this online show. We can get the detailed content about the craft and color of denim fabric from the website of Première Vision, including Sourcing & Networking, Trends & Selections, and Webinars & Digital Talks.

Natural fibers, such as Lyocell, are used to create soft-touch fabrics instead of cotton. Lenzing’s Indigo Colour technique can directly apply indigo pigment to Tencel and Modal fibers, and the coloring process is finished through the one-stop dope dyeing. Besides, Denim Clothing Company is trying to using the natural fibers of corn to produce fabrics.

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The Menswear Metal Color Trend

Menswear

Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.

Menswear

Versatile neutral colors send out the timeless charm of color. The slightly lustrous Metal in the sunlight renews the appearances of summer clothing. Metal integrates artistic urban concept, clear lines and high-class texture together to upgrade the minimalism. Pure and calm colors extend the purest expression.

Menswear

Silent light and shade exude the pure aesthetic. Highly practical Metal injects a trendy green tone into the palette. The combination with Cream Tan(PANTONE 13-1108 TPG) and Falcon(PANTONE 18-1304 TPG) allows us to be free from everyday problems and enlivens the calm neutral tone. A daily coziness is revealed. The comfortable casual looks subvert the rational mind of males and endows urban menswear with more delicate emotions.

Menswear

Vitality is fused with the modern lightness. Ultralight material balances the refreshing Cream Tan and Falcon and extends the purest expression. The exquisite tailoring deeply interprets the flexible charm. Flowing loose silhouettes are integrated with natural colors to present a subtle sense of prettiness. Dropped-shoulder and multi-layered design are paired with oversized pocket and zipper to show the poetic practicality.

Menswear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10975-col_125/

The Analysis of Lily Brown The Womenswear Designer Brand

Womenswear Designer Brand

The popular Japanese womenswear brand Lily Brown was founded by Mash Style Lab in 2010. The brand concept is to help all the women maximize their happiness. The comfortable and elegant looks of A/W 21/22 collection create an exclusive Lily Brown feast for young ladies.

Womenswear Designer Brand

Dress look is the core of this ready-to-wear collection. A-line and loose H-line are selected as the silhouettes. Peaceful, elegant realistic flowers are printed on chiffon and cotton-linen fabrics. The pairing with leather boots fully reveals the elegancy of women.

Womenswear Designer Brand

Basic checked woven fabrics are spliced on sleeves, body and waist. The flexibility of checked splicing provides women with more daywear styles.

Womenswear Designer Brand

Feminine smocking and pleating are the main crafts in A/W 21/22. Smocking process is mostly applied on cuffs and shoulders of dress, while pleating is made on neckline, middle sleeves and dress hem to present the softness of women.

Womenswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10977-col_34/

The Metal Color Trend for Menswear

Menswear

Under the theme background of constructing positive psychological model, Sunlit City describes the optimism of urban people. When all the past experiences are turned to be gentle, the real power reveals in our hearts. People try to cover everything in daily life through their free and positive perceptual awareness. Practical neutral colors with charming calmness reflect the steadiness of urban elites. The slightly lustrous Metal(PANTONE 14-4503 TPG) has been evolved into a pragmatic color of Sunlit City.

Menswear

Versatile neutral colors send out the timeless charm of color. The slightly lustrous Metal in the sunlight renews the appearances of summer clothing. Metal integrates artistic urban concept, clear lines and high-class texture together to upgrade the minimalism. Pure and calm colors extend the purest expression.

Menswear

Silent light and shade exude the pure aesthetic. Highly practical Metal injects a trendy green tone into the palette. The combination with Cream Tan(PANTONE 13-1108 TPG) and Falcon(PANTONE 18-1304 TPG) allows us to be free from everyday problems and enlivens the calm neutral tone. A daily coziness is revealed. The comfortable casual looks subvert the rational mind of males and endows urban menswear with more delicate emotions.

Menswear

Vitality is fused with the modern lightness. Ultralight material balances the refreshing Cream Tan and Falcon and extends the purest expression. The exquisite tailoring deeply interprets the flexible charm. Flowing loose silhouettes are integrated with natural colors to present a subtle sense of prettiness. Dropped-shoulder and multi-layered design are paired with oversized pocket and zipper to show the poetic practicality.

Menswear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10975-col_125/

The Pattern Trend for A/W 22/23 Theme of Switching Fantasy

Pattern Trend

The penetration of diverse cultures has created more and more dream makers. The cognition of the young generation is gradually being clearer. This evolution process is continuously switching and transforming in the dream to figure out the real and unique ego. We dream fantasy but fail in reality. So we have to build a resilient castle in the real world when we constructing fairy tales in the dream. Those evolved dream makers can better include this fantastic yet real world and accept the imperfect but unique selves.

Pattern Trend

As a classic element for youthful lady, heart shape is mainly presented in a sweet style. The combination with retro and punk elements takes the place of traditional sweet palette, which endows classic with unconventional creativity.

Pattern Trend

The switch between multiple dreams makes dream makers struggle and transform, just like the interlaced planes brought by the real yet illusive mirrors. Each angle of the mirror may show a unique space, which allows the dream makers to have stronger plasticity.

Pattern Trend

The unique forms of bubble are dazzling and romantic in the sunlight, like illusive dreams. The moment of bubble breaking is the brave breakthrough of dream, which brings us back to the reality. The diversity of bubbles also represents the uniqueness of every living being.

Pattern Trend

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10967-col_126/

The Greenlake Color Trend for Menswear

Menswear color

The profound and peaceful Greenlake is extracted from the nature. The high saturation represents the wonderfulness of escaping from the city, which also balances the athletic atmosphere with preppy style. The hopeful liveliness conveys the infinite street vitality of Swanky Youth.

Menswear color

Greenlake is suitable for being used on urban athleisure styles in S/S 2022, such as baseball jacket, outerwear jacket, sweatshirt and pullovers. Youthful and natural colors fully present the preppy style and street sport. Besides, Greenlake cross-body bag and baseball cap also bring highlights to the general look.

Menswear color

Night sky and highrise, sea side and vintage cars — City Pop is just like a surreal fantasy about love, hope and hedonism. It is the beats of urban city. The power of color stimulates the optimism, and the combination of Greenlake and Deep Water creates the relaxing holiday atmosphere. Begonia Pink becomes the rare bright color of this palette. Retro checks and color blocking are based on classic elements. The fusion with musical culture echoes the diversification of youth culture.

Menswear color

The relaxing and positive holiday atmosphere is the key point of this collocation. Lightweight sweatshirt is paired with simple yet comfortable pants to stress the unlimited freedom outdoor. Blue & pink or blue & green color-blocking baseball is paired with must-have bucket hat to express the leisurely and futuristic urban style, which also echoes the intense requirement of Swanky Youth.

Menswear color

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10901-col_125/

The Athletic Wool Fabric Trend for Menswear and Womenswear

Wool Fabric Trend

The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in 2010 in order to raise awareness among consumers about the natural benefits of the fiber, and also provide support for farmers and the textile industry. “Wool is an extremely natural, renewable and biodegradable fiber — absolutely sustainable,” His Royal Highness The Prince of Wales said,”Choosing real wool is also a love for our planet.” Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. This global event is supported by major trade textile organizations, designers and retailers, including Paul Smith, Vivienne Westwood and Topshop.

Wool Fabric Trend

Sport has become the must-have part in our life and work. And with the constant evolution of sportswear, opportunities are given to more fabrics. Natural woolen fiber is a healthy and eco-friendly material in the natural world, which satisfies the global sustainable development. Sportswool made of the blending with other fibers can better fit the physiological functions of human body. The blend of The Woolmark Company’s merino wool and other fibers is convenient, resilient and elastic; The textile is also breathable, waterproof and fast-dry.

Wool Fabric Trend

Nowadays, people pay more attention to releasing the original feeling of body. Comfort has been the top requirement of consumers instead of fashion. The birth of athletic wool subverts the stereotype of knitting and satisfies the more casual lifestyle of modern people. Sportswool maintains the natural properties of wool, including softness, air-permeability and odor resistance. Novel spinning technology endows textiles with better elasticity and resilience, and allows wearers to be free and comfortable during sport. Covering yarn and embedded composite spinning are the two major spinning methods currently.

Wool Fabric Trend

Current sportswool is the blend of wool and man-made fibers. With the constant development of textile industry, eco-friendly CiCLO degradable polyester, Paramos weak-acid skin-friendly cellulose fiber, anti-bacterial chitin, Nano Silver technology and odor-resistant PANACEA photocatalytic man-made fiber can all be blended with wool to take the comfort and functionality of sportswool to another level.

Wool Fabric Trend

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10690-col_127/

Chinese Valentine’s Day Collections of Top Brands

Top Brands

Inspired by the world of fairy tales, the Dioramour capsule designed by Maria Grazia Chiuri celebrates loved ones, paying ode to tender declarations and the art of giving. Dior Caro bag, Lady Dior bag and leather ornaments are all decorated by the exclusive heart motifs. The exquisite craft fully reveals the prominent creativity of Dior.

Top Brands

The love story of Gucci Chinese Valentine’s Day collection is separated into three parts, the possibility of encounter, the accelerated heart rate and the frequency of creating sweetness.

Top Brands

The collection Some Encounters You Wear Forever brings us the mysterious story between the Chanel image representatives Liu Wen and Jing Boran.

Top Brands

Miuccia Prada toys with all the characteristics of a nautical atmosphere to create a Miu Miu Maritime collection. The clothes are fresh, spirited, evocative of mariner attire yet exaggerated by the lens of fashion. Traditionally masculine gestures – the flap collar, wide shoulders, an air of utility – are abstracted to be fused with the inherently feminine, with softly rounded sleeves, lace detailing, ruffles, bows.

Top Brands

View more: https://www.popfashioninfo.com/details/report/t_report-id_10830-col_20/

The Placket Craft Trend for Futuristic Mechanical Style Menswear

Menswear

Guided by the genderless design, architectural and minimalist tailoring has become a trendy technique of designers. From irregular geometric shape to overlapped structure and accessories, the changes of placement details allow delicate structures to directly improve the clothing quality. This report will emphasize the detail craft of front fly.

Menswear

Button tab front fly is highly practical. Buttons are sewn on the tab to fix the clothing and enrich the layers. The material conflict between tab and clothing can also strengthen the sense of design.

Menswear

Mechanical structure is mainly presented in futuristic commuting style. Straightly-cut structures are layered to present a futuristic mechanical style.

Menswear

Geometric front fly performs well in the market, which updates the design concept and presents the protective visual effect.

Menswear

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