According to the data, consumer groups are getting younger, so designs move in a youthful direction. The post 2000s, 1995s, 1990s and 1985s are main forces of online shopping, and they drive trends. The high-consumption post 90s and 85s prefer simple silhouettes, high quality, well-considered design and light tones. The post 95s and 00s love seasonal items, so they bought summer wear in August. But post 90s and 85s chose fall items such as base-layer sweaters, knitted jackets and lightweight woolen coats.
Sales Data of Different Styles on 3 Platforms
01 Sweet Style–Post 2000s
Girls enjoy sweet and subtle styles. Light tones are dominant in addition to black, white and gray, completing ethereal and vivid looks.
Hot Item: Dress & Skirt
Plain-tone wovens are popular in the market, as well as check fabrics. The commercial success of plaid dresses and skirts continues from August to early autumn.
Key Item: Knitted Jacket
A must-have for this season, knitwear with comfortable touch is the best seller. Light purple feels girly, distressed placket and hem gains traction.
02 Smarten Up–Post 90s
Women of post 90s are not that mature. They still prefer girly design, but choose smarten-up garments in neat and elegant silhouettes.
Hot Item: Top, Dress & Skirt
Polka-dot items hit the market, while simple shirts continue to prevail. Ruffles, lacings and shirring feel sophisticated yet sweet. Short-sleeve design has commercial appeal in this season.
Key Item: Check Coat
Check suits or coats give women a mature twist. Office-appropriate style also plays a role. The post 90s is the main force of online shopping and sets trends, so it is important to win their hearts.
03 Mature Women–Post 85
The post-85s is a high-consumption generation. They prefer simple silhouettes, high quality, well-considered design and light tones. They opt for items to keep warm in early autumn, so base-layer sweaters, knitted jackets and lightweight woolen coats become hot items.
Hot Item: Sweater
Soft and comfortable, base-layer sweaters are undoubtedly popular. Simple silhouettes are neat and refined, but tones go diverse, often in solid color.
Key Item: Double-faced Woolen Coat
Loose silhouettes, appropriate length and soft tactility are design features for double-faced woolen coats. They pair with exquisite items for graceful looks.