19/20 A/W Overcoat Trend


Nowadays, work wear, outdoor jackets and trench coats are diversified. The demand of cotton mixed fabrics has been increased. Cotton mixed fabrics account for around 30% of a overcoat. Although the demand of overcoats has decreased a little, alpaca replacing ordinary wool grabs some share in A/W. With the advancing of technology, the focus is shifted to the eco-friendly fabrics. Denim still dominates the market. In this season, the focus is on the natural texture of acid-washed denim.

Key Silhouettes

Balloon Sleeve

With the prevalence of the 80s’ retro style, balloon sleeves gain traction. The sales increase a lot in October, November and January.


Batwing Sleeve

The design of batwing sleeve attract some mature women. The waist-controlled design is particularly important.


Sculpture Silhouette

The number of sculpture-silhouette overcoats has increased. During the workplace season from August to October, the sales of this kind of overcoats will rise.



From October to January, sales of cloak-like items increase a lot. The protection design is the key element in this season.



A-style overcoats can better present the female charm. The minimalism design is leisure and modern. The sales are relatively stable.


Boyfriend Silhouette

The unisex style gained popularity in this season. Especially in September, the sales rise significantly.


Oversized Suit

The comeback of the 80s style makes oversized suits popular again. The unisex styles expand the market.


Sports Suit

Sport suit is easy to wear and still prevalent. In this season, the style of sports suits is prone to be sumptuous.



Voluminous designs have some impact. In January- the vacation season, sales of voluminous sports suits will rise significantly.


Portable Trench Coat

The sales of portable trench coats increase a lot in autumn, but in winter, the sales decrease. In this season, the overlaying style has a great impact.


Deconstructed Trench Coat

The designs of trench coats made a breakthrough in this season. The deconstruction and paneling renew trench coats. Bold designs can expand the market.


Suit Trend

Warning Line

The theme of ” Protection ” can be presented by workwear elements, bright colors and glossy fabrics. Warning signs in daily life are impressive. The fluorescent fabric which is through special processes stand out it unique feature.


Sports Elegance

Silhouettes of vintage sports suits and sporty jackets are reminiscent of past ages. Solid color styles and simple silhouettes emphasize female elegance. Bright color blocks exude a sporty style.


Jogging Life

Sports suits are re-designed. Dynamic colors, preppy check and modern stripe all renew old silhouettes. Ruffles are youthful and sweet.


Printed Suit

Colorful plants and flowers, striped prints and casual silhouettes are all combined. High-end fabrics are soft, and fit for the leisure style.



Prints feature folk elements and others. They can be combined with comfortable silhouettes of loungewear to create a new leisure style. The blending of multiple cultures leads to the mixing of fashion elements.


Romantic Suit

Other designs are added on basic suits. Bold colors, check, print, and ruffles make the connection between unisex suits and girly romance.



Simple Silhouettes and denim are utilized to create a industrial mix-and-match style. The silhouette of retro workwear could present the integration of youth and workwear.


Industrial Revolution

Because the theme is related to industry, the colors are retro. Neat silhouettes are still the first option to show a female image. Cargo jackets are also a symbol of feminine power.



Classic four-pocket workwear jacket, silhouettes emphasizing wide shoulders, tough canvas and deep muddy colors are all fit for the theme of “protection.” Paneling of different materials are diversified.


Mirror Effect

Symmetrical paneling has mirror effect. Jacquard fabric and suit fabric are blended to interpret the new method of deconstruction. Urban suits are renewed completely.


Unconventional Sleeve

Unconventional sleeves present a variety of silhouette designs. Exaggerated shoulder lines, unsymmetrical sleeves are futuristic.


Overlapping of Cutting Pieces

Deconstructed suits are the best style to be modern and fashionable. Lots of cutting pieces are eye-catching. The splicing of fabrics and patterns are outstanding, and delivers a unique aesthetic. Unsymmetrical designs are novel.


Maximalism Resort 2020 Pattern Trend for Women’s Knitwear

Fashion Women's Knitwear


The Millennials and Generation Z become important consumer groups. Dramatic and psychedelic looks usher in a wave of maximalism in the youth market. Intricate patterns are key, traditional motifs are redefined and colors go bolder.

women's knitwear


Slogans express the attitudes of the young generation. Rudi Gernreich features jacquard slogans, and combines them with classic Fair Isle patterns, vehicles and checks. Colorful graphics are against the black grounds through different placement.

Colorful graphics women's knitwear

Horizontal Placement

The horizontally arranged graphics deliver a modern folkloric style. Trendy elements mix with classic Fair Isle patterns, colored in bright and vivid shades.

horizontally arranged graphics women's knitwear
Geometric Collage

Diverse geometries are individual yet interactive. They are merged together for a playful effect. Harmonious colorways are important for the collages.

Geometric Collage women's knitwear
All-over Words

The all-over word decoration of S/S 2020 pattern is different from the orderly text print of previous seasons. The words change their colors and scales, or blend with linear imagery.

All-over Words women's knitwear

Read more: https://www.popfashioninfo.com/details/report/t_report-id_5377-col_126/

Is Coach Jacket Really Versatile?

For most men, coach jacket is almost versatile. Italo Zucchelli, the creative director of Calvin Klein’s menswear, once described coach jacket as simple, lightweight and unpretentious.


Initially, this coat was designed for baseball coaches. The elastic cuff, hem with a drawstring, lightweight nylon and snap fasteners are all combined to meet demands of various activities. The neat silhouette and cool shirt collar highlight the identity.

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N.W.A made coat jacket faddish as a street fashion symbol in the 1980s. This hip-hop group from Compton not only contributed to gangsta rap, but popularized coach jacket.

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What’s more, FBI agents also favor coach jackets. You guess right. Because of the outstanding function and the practical quality, coach jackets are chosen as uniforms. Without the golden chains and baseball caps, coach jacket is modern and upscale.

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Up to now, coach jackets have transformed from uniforms into daily fashion items. Thanks to the minimalism in silhouette and style, designers could conceive lots of bold ideas on color and material. Prints, fleece and high-tech fabrics make coach jacket in every season attention-grabbing. Almost all famous fashion brands have their own classic coach jackets.

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As just we said in the beginning, the matching with coach jacket is easy to deal with. You could pick up what you like to go with coach jacket. For example, warm knitted hats, basic white T-shirts, loose work pants, soft track pants or ordinary sneakers are all fit with coach jacket.

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The best match for coach jacket is hooded sweatshirt. Sweatshirt could add depth, and meanwhile the hood is practical and functional. To avoid be voluminous, you’d better choose the larger size.

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In addition, you could also wear a coach jacket in a normcore style. The solid color style, shirts or knitwear in the same tone and a pair of leather shoes could create a Japanese daily style.

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On most occasions, coach jacket can be picked up. However lazy you are, coach jacket can make you dress with flair.

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The Review of 2018 Victoria’s Secret Show


These photos give us an impression that the designs may come from the floral bed sheets in the 1980s. When supermodels come towards you, it is just like walking bed sheets. Well, it is just a funny joke to start our review. Since the first fashion show held by Victoria in 1990, the Victoria’s secret show has been an annual fashion carnival.


Several days ago, 2018 Victoria’s Secret Fashion Show was recorded in New York. The official broadcast time is 10am, December 2(the United States time). This is the 23rd show broadcast since the 1995 Victoria’s Secret Fashion Show.


Supermodels in the opening of the show were eye-catching. The opening theme of this year’s show is Glam Royal. Taylor Hill was the first model stepping on the stage and showing the collection of Scotland style. Taylor Hill made her debut in 2014 Victoria’s Secret Fashion Show, and she was the youngest. Then she officially signed a contract with Victoria’s Secret and became the real angel.


The Chinese Models

There are four Chinese Models in 2018 Victoria’s Secret Show.

Liu Wen, Xi Mengyao, He Sui and Chen Yu


He Sui Struck a pose on the stage in a black and transparent undergarment with a mechanical style. The golden sun totem wings on the back was holy and impressive.


Liu Wen interpreted the collection of Mary Katrantzou X VS.


Xi Mengyao was paid attention to last year because the mistake she made on the stage. The Downtown Angels’ clothes worn by Ms. Xi was simple and neat with the street girly look.


Chen Yu displayed the Pink collection. The metallic top paired with the orange pants. The waist bag exuded a youthful feel.

The making of the Fantasy Bra, which was paid high attention to, consumed around 930 hours. With the adding of 925 silver and gold, the value of it is about 1 million dollars. Moreover, 2100 Swarovski diamonds are used. The weight of the center part is even over 71 karats. The supremodel Elsa Hosk wore the dazzling Fantasy Bra.

2019 S/S Milan Fashion Week Shows Simple Deconstruction and Classic Details

This report analyzes brands of Milan Fashion Week featuring simple and deconstructed design. Giada, Jil Sander and Max Mara are key labels. Details, silhouettes, accessories and colorways are all mentioned below.

2019 Milan Fashion Week Styles

Pure White

All-over white is an important colorway in S/S 2019, seen at Jil Sander, Rejina Pyo and Victoria Beckham. Mixed materials are key, cottons, silks or knits combine together. Gauze and opaque layers feel fresh. Jil Sander uses white to create sporty, girly or feminine garments.

JilSander style white dress

Draped Look

Soft deconstructed details create draped effects to characterize simple silhouettes. Overcoats, jackets and dresses all employ this design to add newness.

Giada style coat

Deconstructed Detail with Accessory

Metallic buckles result in different looks. Deconstructed details are well-considered, contributing to neat, office-appropriate garments.

Giada jacket coat

Double Breasted

This season, blazers continue their success on catwalks, among which double-breasted looks increase by 69%. Max Mara is a good example. It applies double-breasted design to coats, blazers, jackets and dresses, delivering an elegant style.


Cropped Trousers

Generation Z favors bold looks, therefore, bike shorts and Bermuda shorts grow by 16%.  Max Mara is particularly prominent. Sharp overcoats or jackets pair with cool shorts, bringing a sport touch.


Soft & Slender

Jil Sander emphasizes female power in this season. Slinky knitted dresses, slouch H-line sweaters and shirts team with trousers to flatter slim body shapes, reflecting a soft yet sharp quality of women.

Jil Sander black dress

Meghan Markle In The Spotlight Again

Meghan Markle has always been the topic in English fashion industry since Prince Henry announced that Princess Meghan was pregnant. During the 16 days of the journey to Australia, Meghan changed her stylish outfit many times per day.

This journey to Europe for Prince Henry and Princess Meghan has been halfway. On the banquet of 23th, Princess Meghan was in the spotlight by showing her fashionable clothes. She was in a blue cape dress, which reminds us of the the red carpet dress worn by the queen of Spain Letizia attending the birthday party of the king of Holland.

Meghan Markle's blue evening dress

The blue color represents the nobility of British royal family. Blue is the symbol of authority, nobility and diginity.

The blue carpet dress worn by Princess Meghan was impressive and eye-catching. On this formal occasion, Meghan also chose diamond earrings to be more elegant.

Meghan Markle's

This blue cape dress is close fitting, and it could clearly show the protruding belly of Meghan. The maxi dress made Meghan graceful and the pure blue was high-class. The symmetrical arc design on sleeves are attractive. The small round neck exuded a youthful feel.

Meghan Markle's who wear blue evening dress

The cape is a good match to the dress, which best showed the great body shape of Princess Meghan. Unlike Princess Kate, Meghan didn’t coil her hair, which were girlie.

The red cape dress worn by the queen of Spain Letizia is very youthful. The blonde wavy hair was noble and glamorous.

Spain Queen Letizia's long red mopping dress

That slim red cape dress could easily show the slender body shape of the queen. The unsymmetrical shoulder design is appealing. Generally, the bright red is not for everyone, and only women with unique elegance could wear it to show the nobility of royal family.

Spain Queen Letizia's long red mopping dress

The queen of Spain, who was in a olive green cape dress combines with a pair of snake skin high heels, was present in the National Sports Award Ceremony. The cape dress was sexy and demonstrated the unique features of queen.

In fact, the blue cape dress perfectly combines the features of the red one worn by the queen of Spain and the symmetrical design.

Spain Queen Letizia's green knee length dress

Those evening dresses are very elegant and noble, do you like it? If you want to see more fashion style dresses, you can visit: https://www.popfashioninfo.com/styles/

2018 A/W Bust Skirt

Some people could keep their style in different seasons, while others can’t.

The key point is the collocation. Bust skirt is what we want to discuss about today. 5 new CP items are perfect to match bust skirt. Don’t know what to wear next week? Bust skirt is the best choice.

How to know whether one bust skirt is fashionable?

Although bust skirt is very common, girls think it hard to wear it in a right way. Choosing the right style is very important. Just check if your bust skirt reaches the following standards.

Length: Below knee and above ankle

Bust skirts can be classified by length to short skirt, midi skirt and long skirt. Compared with cool short skirt and long skirt, midi skirt is neat. It doesn’t cover ankles, delivering a feel of being slender.

Style: Loose and irregular hem.

Sheath dress, tight hem and long skirt are not fit for walking around. If you are not in a good shape, that makes it worse. In comparison, A skirt with loose hem is perfect for activity and suitable for Asian women’s body shape.

Don’t choose expansion skirts with bordure on hem because that style will make you seem shorter. Irregular and lightweight hems are much better.

Color: Pure color is best.

If you want to spend less on matching, just choose bust skirts with pure colors. When you decide to select the patterned bust skirt, avoid complicated patterns.

Tips for wearing bust skirt fashionably

Avoid showy tops

Skirt is the key. You’d better choose ordinary tops to match skirt.

On color, similar or harmonious ones are the best.

The right colors means the right style. The tonal shades are harmonious and delicate. For matching colorful bust skirts, tops with similar colors are better.

Accessories, waistband and CP.

Most bust skirts are made of soft materials and the design is feminine. One waist band makes the style more attractive.