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The color trends in 2023 put emphasis on the sporty S/S palettes. The pure hue of blue always makes us think of sky, lake, ocean, and flo-wers. The key color this season is based on the natural world and extracted from the elegant and tender tone of forget-me-not. This airy, sweet color brings us coolness and vitality in spring and summer.
The blue tone of Forget-Me-Not exudes a sporty and lively scent on the looks. The perfect fusions with different matching colors create vitality. Fashionable yet minimalist styling, colorful and fun printing, and comfortable cotton fabrics are the key points.
The gentle tone of Forget-Me-Not creates a comfortable, peaceful atmosphere and makes us refreshed and relaxed. Being more soothing than the saturated blues, Forget-Me-Not also sends out an elegant tonality and a sweet scent. Soft knitted fabrics are selected to fit the skins of children and provide a tender tactility. The combination with fun patterns made of different crafts enlivens the looks.
Refreshing, elegant Forget-Me-Not is paired with Candy Pink to inject sweetness and vitality into children’s spring and summer. The tint of Petal Pink upgrades the flexibility of this S/S palette and provides great energy.
Yoga tops keep updating the practicality and prettiness of details. Based on the comfortable dressing experience, anti-bacterial and sweat-absorption fabrics improve the general performance; deconstructed layers enrich the design and catch eyeballs; adjustable drawstrings en-sure the practicality and provide multiple dressing ways; crossed wrapping design exudes the gentle elegance of women.
The popular knots and ties have injected vitality into monotonous T-shirt recently. As functional elements, drawstring fits the body shape and improves styling. The one-sided drawstring of Free People presents individuality. However, the symmetric drawstring design at bottom adjusts the length to slim the waist.
Inspired by the styles of fashionable clothing, yoga-wear tries to provide both functionality and aesthetics. Delicate cutouts bring fashion topics, while the kink at bottom presents avant-garde appearance and meets the need for being agile and practical.
As a must-have item nowadays, sweatshirt not only emphasizes the convenience of delicate basics, but also satisfies multiple lifestyles as minimalist outing and athleisure. The splicing with wool and quilting focus on the thermal performance to elevate the practicality. Irregular raw-edged design is relaxing and casual, while the breathable cutouts also provide female consumers with individualized dressing experiences.
The design of edges remains the most primitive form of fabric, and even a part of fabric is reversed to reveal the inner face. The raw-edged design is the nod to imperfection, which also enriches the visual effect. The color-blocking design is also available to strengthen the personality.
Basics are spliced with woolen fabrics to catch eyeballs. Wasted materials and deadstock fabrics are reused to create new textures, which promotes the popularity of patches and mix-and-match styles. The reuse and reproduce of material is also a way that designers are looking for to develop the recyclable design.
Spliced stand-collar is more characteristic than the traditional crewneck. Ribbed jacquard and embroidered neckline update the design and create the simple yet not conventional aesthetics.
Originating in the Song Dynasty (960-1279) and produced in Suzhou, Song brocades, together with Yun brocades of Nanjing and Shu brocades of Sichuan, are known as China’s top three famous brocades. Showing gorgeous colors, delicate patterns, and soft textures, 14th to 19th centuries were the prime time for Song brocades. Influenced by the modernized western industries and wartime in the early 20th century, the techniques of making traditional Song brocades have been nearly vanished. In 1995, a reproduction center for silk and brocade relics was founded in Suzhou, whose in-depth researches and reproductions of traditional crafts and ancient brocades created opportunities for reviving Song brocades. On May 20th, 2006, the technique of producing Song brocades got the approval of the state council listed in the first batch of the National Intangible Cultural Heritage in China.
Fabric features: Gorgeous colors; delicate patterns; resilient and soft textures; more wash resistant; patterns with strong layers and smooth tactility.
Patterns: Geometric motif is used as frames, filled by flowers, auspicious grass, eight treasures(ancient coins, books, paintings, plucked instruments, chess, etc.) , the eight immortals, and eight auspicious symbols(pots, umbrellas, law wheels, lotus, fishes, sea snails, etc.)
Pale and sweet colors are used instead of the thick tones and realistic flowers on traditional Song brocades. These freehand florals, branches, and leaves present delicate details and vitality.
Inspired by the windows in traditional Suzhou gardens, shapes are regrouped to from novelty rounded geometry. Diversified arrangements show rhythmic visual effects and exude a strong modernized touch.
Consumers pay more attention to the balance between individualized designs and elevated textures in S/S 2023. These details of apparel can lift the value and the sense of design, which is the key this season. Designers fuse clothes with new design languages, and more exquisite details can affect the general style and endow clothing with more characteristics.
Voluminous layers focus on the design of tailoring pieces. Pleating and shirring provide layered crinkles to womenswear and show playful-ness. Except for being used to upgrade the general silhouette, crinkles are also decorated on sleeves, shoulders, and waist to make basics more fashionable and eye-catching.
To meet the unique aesthetic of being subtle, the considered selection and tailoring of fabric presents blank-leaving designs with visual tension. Stretchy fabrics can better express the tension, while the all-matching cutouts are suitable for both delicate and casual styles. The blank space brought by knitted fabrics and crocheting endows luxurious qualities without extra decorations.
The interpretation of vintage bustier has been the representative detail for sexy, sweet looks. This Medieval detail can better stress wearers’ body curves and exude the gorgeousness of the court. Skintight bustier provides strong visual tension through its fan-shaped extension from waistline to chest. Short-length bustier pays attention to the exquisite design of form, while the selection of fabric can also bring newness.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
We feel tired of the monochrome pattern craft, therefore, the combination of multiple crafts has become the essential form to present creativity. Rhinestones and beads are decorated on normal prints and embroideries to present a full visual effect. Different stitching skills are used together to enrich the layers through 3D effect and textures. The combination of printing and embroidery ingeniously decorates the clothing. Badges are appeared with applique, printing and embroidery to catch eyes and bring playfulness.
Embroidery and printing are the common crafts for menswear design, and these two are layered and spliced to bring newness. The rich details between patterns fully reveal the 3D effect. The harmonious beauty brought by the color matching also injects fresh vitality into the design.
Beads are often combined with letter patterns in placement. For example, the letter prints of Louis Vuitton are combined with beaded patterns to show layers and rich visual effects, and its tiny icons are also lively and fun. The badges of DIOR MEN are filled with beads to reveal the exquisite craft details.
Rhinestone is used more on clothing patterns. The combination of rhinestones and printing is presented in richer forms. Different crafts are used on graphics and letters to show layers. Rhinestones can be decorated inside the letters and on the edges of graphics. The diamond rhinestones of BOSS are put on brand logo to present the gorgeous and elegant temperament of men through the special geometric feel.
Popular ecologic nature and romantic garden renew this kind of patterns. In this new season, animal textures once again inspire the pattern design. Simplified hand-drawing makes the printing more delicate, and minimalist checks are grouped with eye-catching bright colors to up-date the classics and presents individuality. Smudged watercolor and letter modules subvert the past visual senses and artistic concept, which inspires the new design of pattern and printing.
Tie-dyed effect is tend to be transferred and updated into a gentle watercolor style to elevate the practicality. A balance between basic styles and aesthetics is reached. Smudged colors, tonal colors and watercolor effect are recommended to present bright and gentle palettes.
With consumers’ rising requirement for core items, classic checks are used to renew the basic styles. Checkerboards, houndstooth and tiny checks have returned in a gorgeous way. The splicing with multi-color rib brightens the look, while knitted jacquard is rather fun.
Letter logo can express the brand slogan directly to consumers, which further completes the brand image. The modular effect brought by orderly letters on minimalist styles is an important point. Diagonal and net-like layouts bring newness to the graphics.
Tender Shoots(PANTONE 14-0446TPG), a core color for S/S 2023, brings us the liveliness and vitality of early spring. This bright and refreshing green is rendered to express a relaxing and extraordinary taste of nature.
Lightweight silhouette is paired with pastoral palettes to accurately present the high-class feel of natural decoration and let us touch the poetic and wonderful field. Except for comfortable light fabrics, tonal floral patterns and romantic ruffles, the handcrafted White Smoke(PANTONE 11-1005TPG) 3D process is also remarkable, which allows the styling to be more romantic and delicate.
Pastel Tender Shoots is paired with gentle Peach Puree(PANTONE 12-1011TPG) to provide a lively visual effect of spring, which can awak-en the natural touch of sunshine and warmth. Different from the thick color tones in midsummer, the leaves are rather refreshing and healing in the springtime after rain.
Cottagecore is still popular in the post-pandemic era. People’s longing for the natural world raises the awareness of sustainable environmental protection. The pastoral freshness, surreal atmosphere and old-time retro increase the romantic vibe of Cottagecore.