Frozen is set in the fictional kingdom of Arendelle which is inspired by Norwegian spectacular natural scenery, including snow-capped mountains and tranquil fiords. In terms of characters’ costumes, the animation team also draws many inspirations from the unique architectures, culture and traditions of Norway.
As the snow queen, Elsa’s dress shows an ethereal and pure sense with the help of crystal clear snow. And sequins, beads and rhinestones are applied to the fabric to make the dress sparkling. And the pattern is mainly the snowflake. The hemline is equipped with plain geometric and linear patterns. While Anna’s dress tends to have a warm quality sense. The symmetric floral patterns and fringes are decorated in buttons. And color-blocked geometric patterns are added to cuffs and the neckline.
Elsa exudes infinite charm under the sky or in the snowfield. The posters show the most gripping scenes to arouse people’s curiosity about the story of Arendelle. Anna and Elsa will go deep into the mysterious magical forest to discover the truth about the source of Elsa’s magic, and the long-hidden secrets of the kingdom of Arendelle, a magical kingdom with elements of wind, fire water, and soil.
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The illustration of big color blocks gains much attention. Simple color blocks turn into fun patterns through ingenious combinations. Houseware is necessary in our daily life. The pattern which focuses on trifles in daily life enters the public view.
Inspirations are from works of Morandi and Matisse. The pattern uses abstract color blocks and harmonious colors to combine the florals with houseware, and it is also a beautiful and artistic work. Applique and positioned print can be applied to the dress or jacquard on Resort knitwear.
Inspirations come from meals. The popular home tones make food illustrations lovely. Geometric color blocks and the color match make the simple food pattern appealing.
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As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect. The style with all-over irregular colors is especially fit to be expressed by digital print which can create rich colors, natural ombre and fine textures. The tie-dye developed by digital print can well display the charm of hand-made tie-dye.
Multi-colored tie-dye and reactive dip-dye bring a stronger visual impact with the help of high saturated colors. Blurring effect takes on irregular and asymmetric look, breaking conventional aesthetics.
Reactive dip-dye and distortion dye appeal consumers. Soft prints are overlapped and integrated to bring a watercolor effect, making the print more abstract.
The ombre texture renews tie-dye. The washed appearance and watercolors soften candy-like pastel colors, which adds vitality to design and becomes more suitable for young consumers.
Energetic bright colors enhance the layered sense, combines vague patterns with glossy fabrics, and heightens the blurred effect. Therefore, the visual picture is more vivid.
Wild zebras have fascinated the fashion world with their black-and-white colors and fluent and psychedelic lines. In hot Africa, the surface is so hot during the day that the hot air evaporates from below. In this case, the zebra’s white and black stripes make it hard to be seen. The zebra’s stripes act as a perfect camouflage to avoid predators like the lion. Classic black and white is practical and good-looking, and they can create infinite styles by designers.
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks the zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.
Original lines and textures should be broken, transformed or combined with other graphics to create a dizzy visual impact and to integrate zebra stripes with the MIDI style.
Zebra stripes are artistically processed. The craft is in line with hand-drawing and free graffiti, novel and chic.
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Reference from Big Brands
Moschino, Burberry and Monnalisa combine the bear pattern with their own style in this season.
The Slight Fashion Toy Bear
Filters in different colors, texts with fashionable elements and accessories make the plush bear lovely, fun and fashionable.
The Nostalgic Illustration-style Toy Bear
The nostalgic illustration-style toy bear can be combined with beads or applique to bring fun.
The Flat and Cute Toy Bear
The toy bear with a simple silhouette is also quite popular in kidswear. The pattern can be used as a simple print or applique.
The Retro Toy Bear
This kind of toy bear is retro and cute, warm and healing.
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As consumers spend more and more time at home, they spend more and more money on loungewear. Online shopping drives consumers to have a higher demand for patterns. This season pattern is inspired by catwalks. Bold plant and floral patterns are used to create loose loungewear and bring a bold visual impact. Exquisite and dainty prints are used to bring a sweet and fresh style. Retro series is extracted from the past years to attract consumers who pay attention to environment protection.
Retro florals rise in Fendi and Dior, leading the return of the 1960s and adding a playful feel to cosy loungewear. These fashionable retro florals are added to loungewear to meet consumers’ demand for multifunctional products, fit for both bedroom and the beach.
Mini size is used to create classic patterns or ditsies, bringing a subtly abstract, fresh and retro feel to print. This kind of mini prints is easy for consumers to accept and wear.
Eye-catching cartoon style is replaced by the soft hand-drawn prints and illustration-style plant patterns, with sweet slogans to add a playful feel. This kind of pattern is quite ideal for loungewear.
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Different expression techniques of the designer endow the portraits with different soul. In the latest S/S 2020 series of MSGM, simple hand-drawn figures have hilarious facial expressions, showing the slight fashion sense. Designers of Moschino wear Picasso’s classic paintings in S/S 2020 show. The abstract figures, color blocks and texts make a strong visual impact, very unique and fashionable.
Hand-drawn figures and texts are like doodles which record thoughts and jotting of the painter. Hilarious facial expressions and movements bring a relaxing and leisurely visual feeling. This kind of pattern can be printed and embroidered.
Seemingly casual brushwork expresses the gesture exaggeratedly. The minimalist style requires exquisite skills to express the gesture and mood of the figure. Letters strengthen the expressive sense of patterns. When added with brushwork, the pattern shows an artistic feeling.
Figures in illustrations have exaggerated facial expressions, pretty humorous and funny. Illustration normally implies the reflection or irony of the reality. Good illustrations can resonate with people and highlight their individuality.
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