Scotch＆Soda is a Dutch fashion company founded in 1985. The inspiration of Scotch＆Soda’s S/S 2019 collection came from mixed nostalgia, surfing, tropical plants and sailing hero Brutus. More plant-related elements are seen, and letters are not as popular. Scotch＆Soda’s products are for sale in Europe, U.S., Australia and Japan.
Scotch＆Soda combines the poolside romantic cut and the 1970s Mediterranean tones on swimwear and casual and pared-back styles.
Sailing hero Brutus is seen on girls’ souvenir jackets and T-shirts. The portrait of Brutus, sailing routes and smart styles are combined. The one-piece item is eye-catching.
Tropical green plants, delicious fruits and shells offer a tropical summer sentiment. Scotch＆Soda combines these fruits and nostalgic stripes with ruffles. The mix-and-match ways should be paid attention to.
Palm trees and surfing are indispensable for summer. Scotch＆Soda uses all-over plant prints, lettered tapes, romantic ruffles and pieced details provide a relaxed vibe. The pieced jacket with the broad leaf print is offbeat.
Vertical or horizontal stripes are combined with ruffles and bowknots to show playfulness and sweetness. The layered ruffles, raglan sleeves and bowknots are smart.
Constructivism in fashion design is related to Bauhaus school, Piet Mondrian and Composition in Red, Blue, and Yellow.
Gosha Rubchinshiy collaborated with DIESEL RED TAG to release the capsule collection featuring the rebellious quality, youth sub-culture, constructivism, drama and music.
The capsule collection of DIESEL RED TAG×GR-UNIFORMA includes more than 50 items. The inspiration came from the rising and developing of the Russian avant-garde art at the beginning of the 20th century. Constructivism, drama and music are involved with denim.
Recently, Gosha Rubchinskiy launched new project “GR-Uniforma” with DIESEL. “Uniforms” are deconstructed to create offbeat denim items in the new collection.
In addition to denim, you can see the elevated workwear style in GR-Uniforma.
Dresses are must-haves for women. In this season, Layered structures, cosy wide silhouettes and straight shoulder silhouettes are key for A/W 20/21.
Woven fabrics and decorative silhouettes are combined to make high-neck Victorian dresses. Cutouts and pleats decorate the waist and sleeves. Decorative buttons are recommended. Comfortable fabrics like shirting and chiffon are mostly used.
The adding of shoulder pads forms a right angle shape. The nipped-in design and waist belts accentuate form. Buckles and D-rings are underlined. Wool and outwear fabrics are recommended.
Widened silhouettes are cosy in for A/W. Pleats are mostly used for decoration. Small-scale piecing updates looks. Shirting, knits and lightweight worsted fabrics are recommended.
Trenchcoat-style dresses have 3D pockets and waistbands. Shirt collars and lightweight outwear fabrics are mostly used. Decorative buttons and waistband buckles are impressive.
Cut pieces are attached or sewn to dresses to form a layering effect. Uniquely textured fabrics are recommended for layering. Metallic embellishments and decorative buttons are highly recommended.
Street culture dates back to the African-American rapping in the 1970s. In the 1990s, the rapping culture was spread to Asia. Just within dozens of years, rapping became popular all over the world. Men’s sweaters in this season show a stronger street sentiment: vibrant colors, color blocks and nonchalant accessories are impressive.
According to POP’s data, casual and relaxed sweatshirts are most popular. Ryota Murakami’s similar colors create a pleasant feel. The crisp silhouette is slick and neat; the super long sleeves are impressive; delicate stitches create uneven textures. Graphiste Man.G and KYE elevated fashion through letters.
With the rising of several Chinese fashion brands, Chinese characters have prevailed. Chinese characters are often combined with graphics in many ways. INXX and Guuka combined Chinese characters with color blocks.
Letters are timeless for Sweatshirts. In this season, letters are arranged randomly. ABOW arranged letters in a stripe form on cuffs.
The unisex style gets more and more popular. Oversized loose silhouettes are relaxed and casual. Ballantyne and Les Hommes used bold colors to interpret nonchalant and cool styles. Louis Vuitton updated the dimensional look through understated stitches.
The materials of sweaters are durable, soft and warm. Diesel puts white skull patterns and slogans on black sweaters. Off-White brings a vibrant and playful feel through jacquard patterns.
Athleisure still prevails and provide inspirations. Bright color blocks feel nonchalant. MCQ Alexander McQueen and Diesel combine fashion and motor sports.
Crisp silhouettes and dense stitches are key for solid sweaters. The masculine looks are cool. KENZO and Calvin Klein use the ottoman texture and curved sleeves to add newness. SNOWFORTE’s layered look makes a statement.
Common Gender is a new contemporary menswear brand affiliated to EPO. Basic items are key, and all other styles are designed on the basis of basic pieces. A stable development mode has been formed through the updating of designs, cut, materials and silhouettes. The A/W 2019 collection Transmetro of Common Gender inspired by contemporary moving traces and urban life put the dynamic lifestyle on the catwalk in Shanghai Port International Cruise Terminal.
Unlike ordinary catwalks, that catwalk was special. Models walked in groups to form a confusing situation. The same model in the same outfit walked for many times to express the repetitive commuting scene. Singers, models and guests were invited.
Utility is key for commuting garments. Windproof coats, puffa jackets, multi-pocket vests and other functional details can be stylish and practical.
“See Now Buy Now” has started in the official website. T-shirts, shirts, bags and hats seen on the catwalk have been for sale.
All accessories are for commuting: bicycles, shopping bags, vegetable bags, sweat bands, water bottles, delivery packages and earphones. Nike and Specialized sponsored this show.
Garments made of classic leather, synthetic lambswool, weather-proof fabrics and quality cotton, puffa jackets and windproof coats are practical and stylish.