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This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
1. Zara selects Mica Arganaraz for its A/W advertising campaign. 2. The collaboration collection of H&M and Giuliva Heritage is on sale on 3 September. Its minimalist style resembles Jil Sander. 3. H&M joins hands with Justin Bieber for a street collection. 4. H&M teams up with Lebanese designer Sandra Mansour for a co-branded series. Liu Wen leads the summer styling.
Dresses, trousers and tops hold the highest percentage. Outerwear shows an obvious growth, followed by skirts and vests. Cartoon images, daily casual items and blazers dominate. As for silhouettes, casual loose shapes are main. Wide-shoulder design is employed. Vests and other tops also increase.
Giuliva Heritage is founded in 2017 by a couple, Gerardo Cavaliere and Margherita Cardelli. Margherita always borrows clothes from her husband’s wardrobe, and later they reinterprets womenswear with menswear outlines. The brand is famous for its neutral and modern lines, as well as nonchalant yet tasteful items.
The rapid momentum of the licensing market has swept across all walks of life, and cross-border co-branding in the fashion industry has become a trend. IP now become a powerful force for brands to connect with young consumer groups.
Strong IP x fashion
Support brands to quickly attract attentions and enhance its product power
Kappa x “Crayon Shin-chan” joint series of shoes: On the 30th anniversary of Crayon Shin-chan’s “debut”, the joint shoes with Kappa are launched.
– When the national tide is on its way. Chinese style takes over
Li Ning and the official cross-border authorized agency of Dunhuang Museum-fresh and living things, explore the Silk Road together in the desert show.
– From fashion to high end luxury
Gucci Disney series
Light luxury brand GUCCI teamed up with Disney’s classic cartoon character Mickey Mouse and bring us a New Year collaboration series. We can see the Mickey Mouse image is on every single product. From clothing and bags to watches and accessories, this series is extremely rich.
UNIQLO X DISNEYX AMBUSH Tripartite crossover
The Disney Minnie-themed UT series launched by Uniqlo and AMBUSH is officially on sale. Within one day, six joint UT models have sold more than 10,000 pieces in Tmall stores.
Do you still remember the classic hit Uniqlo x KAWS series in last year? It was sold out in 3 seconds, driving the search volume of Uniqlo brand on Tmall to increase by 37 times, Weibo topic hastag views reached 470 million. Uniqlo parent company bucked the stock market and rose up to 4.58% as of the closing time on June 5.
According to the “2020 Global Licensing Market Report” published by the International Licensing International Association in New York, USA, the global retail sales of licensed goods increased to 292.8 billion US dollars in 2019. Fashion authorization ranks third with 33.8 billion U.S. dollars (11.5%).
For the young market, comfy silhouettes pair with dynamic brights and bold patterns to inject optimistic moods, renew practical two-mile wear and release vigorous and inclusive underwear and loungewear collections. Brights and statement-making prints inject an air of youth into home hub themes. Jersey T-shirts are worn over full-cup bras, and cutouts fit low-intensity activities and everyday wear. Comfortable and versatile silhouettes are employed. Marble prints upgrade classic slip dresses and underwear sets. Boxy shorts update sleepwear sets, and this silhouette has been popular among young ladies. In view of the popularity of knitted sets, jumpsuits fit for sofa and streets can be explored.
Comfort is the focus. Color-blocked lace or spliced patterns make simple triangle bras more fashionable and attractive to young ladies and teenagers. Abstract animal prints or modern flora textures contribute to multiple pieces of briefs which echo each other in colors and prints, thus promoting sales.
Panels in tonal colors but different textures are stitched to show newness, such mesh and stretchable fabrics, matte and sheeny fabrics. Besides, color blocks give a vigorous feeling to basic styles, fully showing the appeal of trendy colors. In light of consumers’ attention to new eco-friendly materials (especially close-to-skin items), organic cotton, breathable and non-toxic dye are advised.
Modern sports bras tap into consumers’ demand for various occasions. The broad elastic band below the chest offers stronger support, fit for low-intensity exercises. Cutouts are youthful and individualized. High-neck design is recommended, so the item can be worn as a top.
The bride is the most beautiful woman on her wedding day. If the bride is the brightest moon in the sky, the bridesmaids are little stars. They complement each other. Bridesmaids play an essential role. Therefore, their dresses are also meticulous and match the wedding theme.
One-shoulder gowns are popular with their elegance and sexiness. Quality fabrics such as silk make gowns comfortable and elevated.
Slop-shoulder and one-sleeve designs are more unique. Silk is sheeny and premium. Trousers are worth a try. Trousers are less elegant but neater, with feminine elements such as ruffles to soften this kind of style.
Fine shoulder straps work with the V-neck design for simple yet seductive styles. Jewellery on the neckline brightens the gown. Silk and gauze can pair with pleats, beads and embroideries for unique gowns.
Breaking, renunciation, and separation seem to have once again been integrated into part of today’s life. After experiencing various turbulent situations, facing the still unstable future, people are constantly making choices to clarify the most precious and important things to them.
“The complex to the simple” in fashion industry is a response to this consumer behavior trends. Among them, cheap fast fashion brands in particular should be aware of the changes, otherwise, they are very likely to become the first batch of stragglers and be eliminated out of the market. Uniqlo and H&M are the first brands to take action.
After nearly a decade, minimalist fashion designer Jil Sander once again cooperates with Uniqlo to launch the +J series in this fall. It is revealed by the Officials that this cooperation will continue the low-key and simple style, and focus on high-end uniform design. In 2009, the two reached their first cooperation, and then ended the cooperation in 2011. In the FW 2014 and SS 2015, Uniqlo re-enacted the classic items in the +J series, which receive a positive response from the market.
During its selection on new partners, H&M also made a similar choice. Its collaboration series with Italian fashion brand Giuliva Heritage will be officially launched on September 3rd. The latter was founded by Margherita Cardelli and Gerardo Cavaliere in 2017. It is known for its traditional hand-cut formal wear and classic design aesthetics. As part of the H&M Conscious series, its related cooperative products will be manufactured with recyclable materials and recycled fibers.
H&M and Giuliva Heritage’s collaboration series design
Fast fashion brands used to have been favored by young consumer groups with relatively low purchasing ability as affordable replacements to catwalks styles. These consumers often want to keep in line with the ever-changing trends at lower prices, and put the requirements for product quality in the second place. Fast-fashion brands based on this audience usually tend to team up with trendy brands or hot IPs, pursuing the HIT effect, and the frequency of product series update is also high.
Now, everything is rewritten. When people is experiencing economy depression and looking around at a loss, the “lipstick effect” is also hardly working. More people starts to pursue durable every day wear. Although price is still important, they are no longer willing to exchange low prices for the easily outdated “trend”. “In my opinion, matching items have become an important part of current fashion,” said Yumi Shin, chief buyer of department store Bergdorf Goodman, “and jackets and blazers are coming back.”
This is why Uniqlo chose to restart the cooperation with Jil Sander at this moment. A series of measures such as social distancing, working from home and employment layback have made the usual business workplaces rare and special. After increasing investment in sportswear and homewear, people don’t have much room for work clothes in the closet. They need more high-quality, classic-designed and affordable suits and uniforms.
Giuliva Heritage, which was established later and is relatively less well-known, has clearly respected the traditional Italian tailoring craftsmanship from the beginning. Therefore, the two founders were first surprised when they received the invitation to cooperate with H&M. “We are the opposite of the fast fashion industry,” Cardelli told the British version of Vogue. “But in the final analysis, we are still working towards the same goal.”
The price of Giuliva Heritage’s products is not cheap, a dress is priced at 1,500 euros, and the price of a windbreaker jacket is close to 3,000 euros. However, the brand provides consumers with a “lifetime warranty” service, no matter how long it is bought, people can repair clothing in the brand’s studio in Rome. When designing the collaborative series for H&M, the couple always used recycled materials and fibers to achieve their commitment to sustainable development.
As the severe epidemic in March this year, the global economic recession approaches, the fashion industry is experiencing a minimalist recovery, and consumers are increasingly concerned about sustainable development issues. “Open the Future”-the core concept proposed by Jil Sander and Uniqlo for the first time after the financial crisis in 2008 is also applicable today.
The pace of summer is getting faster and faster. In the twinkling of an eye, it is the end of August. Your wardrobe should be updated! How many brands of clothes do you always buy? Before summer sales is over, it’s time to try something new!
The following six niche fashion brands can not only let you catch the tail of summer, but also start with your favorite items at the most lovely price, so that this summer has a perfect end and embraces the coming autumn.
01 All Saints
British nostalgia and low-key punk Romanticism
When we talk about All Saints, people who are fascinated about leather jacket might know that this brand is called “sewing machine”.Because of the mottled and decadent industrial design style in the store, the sewing machine has become the most prominent identification for the brand.
The first time I knew all saints was in Hong Kong. There were a lot of sewing machine decorations in the shop and on the large screen outside. Later, I went to the UK to study and had a deeper understanding of all saints. Although this new fashion brand from London is called the cheap Vivienne Westwood by many avant-garde fashion lovers, I think there is a clear difference between the two brands.
All saints was founded in October 1994 by Stuart Trevor, a British menswear designer, and his wife, Kait Bolongaro who is an entrepreneur. The brand name was originally intended to be named “the saint” under the nickname “ST”.
In the summer before the establishment of the brand, they attended a Carnival Party on All Saints Road in Nottinghill, London. Inspired by the environment, they decided to name the brand “All Saints”.
Music and art have always been the core of All saints. From the promotion of image films to the opening of stores, brands will cooperate with different musicians and artists. All saints holds LA Sessions from time to time in the studio in Los Angeles. The Sessions music project has cooperated with different musicians, and has also found graffiti artists to complete their works on classic leather clothes. The brand has developed in the spirit of East London, where music, creativity and art are flourishing.
In fact, the cultural axis design method can be attributed to the successor creative director Wil Beedle. Compared with the creative director of general fashion brands, he has a profound background in fashion courses. In fact, Wil Beedle graduated from Cambridge literature department and went to Paris to study visual art and painting after graduation. That’s why you won’t see too complicated design in the design, but you can definitely see the story of brand’s research on music, art and other cultures in details.
Back to the brand design itself, exquisite printing and grinding and other hand-made processing make All saints’ clothing with a decadence rock style, but also full of nostalgic and low-key romanticism. It seems to recall the gentry feelings of Great Britain and pay homage to the modern punk rock art.
Besides, leather clothes, the most important part of All saints, are not only the changes in the leather, but also make the upper body more attractive. From the classic neutral Balfern without waist down to the short version of Papin and other styles, they reflect the diversified version and different waist design, so that they can conform to different body shapes.
Also brilliant are accessories and bags, excellent old-fashioned effect and bohemian style, the brand’s unique energy burst out.
Its style is relatively stable, so the basic style is a must-have item. It is suggested that leather coat is really worth starting with, followed by skirt and accessories bag. Secretly, the discount of summer sales is as low as 40% now. Don’t hesitate to start your favorite item!
Exquisite elegance from England
Compared with All Saints, Whistles,which is a British brand,will be more bright and should have been promoted to the heart of many people. At the closing ceremony of the 2012 Olympic Games, Kate wore whistles skirt, which made her famous.
Founded in London in 1976 by Lucille and Richard Lewin, whistles is now part of oasis, a British clothing brand. After Jane Shepherdson, a former Topshop director, was appointed CEO in 2008, she changed the style of history to make the outline more concise and the color more exquisite.
The design is distinctive and characteristic, not to say much chic, but elegant and tasteful. It pays special attention to the details of hand embroidery and nail beads, which is exquisite and exquisite, and is committed to creating effortless fashion. When it comes to the most utilized clothes in the wardrobe, they must belong to this brand.
Simple and exquisite casual wear, suits with various silhouettes, and skilfully tailored skirts, each type exudes a charming temperament, which can be satisfied in this brand, whether in the street, in the restaurant, in the activities or in Po meizhao.
Whistles is also experimenting with the design of wedding dresses and bridesmaid gowns. The price is very simple and elegant, which is suitable for tall and slim girls.
In terms of accessories, I don’t really recommend it. The overall design is relatively ordinary, and there is no particularly eye-catching performance, but the clothing is still very good. We should seize the opportunity of discount now
03 Marc Le Bihan
Cool and low-key French dark pioneer
Maybe someone will see a question mark in their brain when they see the brand name, but believe me, the design of this brand will never let people down. Marc Le Bihan is a low-key French avant-garde brand. Its clothing texture and lookbook style are mainly in dark color. Look has a strong industrial style as the background.
It can bring you different delicacy and elegance, as well as a bit of charm. It is bright and decadent. The elegant and exquisite outline is woven by light Chiffon yarn, cotton cloth and silk, which is cold and aesthetic.
Marc Le Bihan is good at shaping the texture and shape of clothing with different materials. The gauze skirt can be complex and multi-layer, and can also be single-layer exquisite carving and hollowing out. She is good at selecting colors close to black or white, and innovating various series by using traditional dyeing technology.
Pure handmade, the raw materials used are very exquisite, the principle of handicraft is always to adhere to. It is very in line with the Oriental aesthetic. Many styles of self-cultivation can show women’s soft or neutral side, but avant-garde is not too flashy. It can be used in many occasions, but it can also attract eyes crazily.
Designer Marc Le Bihan’s study of clothing began in his youth. In his early days, he did textile work in the famous Gobelins workshop in Paris. His working experience and learning during that period made Marc Le Bihan form a very good taste of handcraft.
At the same time, influenced by famous designers such as Yohji Yamamoto, REI Kawakubo, Martin Margiela, Joseph Beuys and other well-known designers, he has gradually become a designer with strict personality and is committed to creating fashion classics that will not fade with time.
04 3.1 Phillip Lim
Chill cool and fashionable Chinese designer brand
Phillip Lim Lin Neng Ping is a model of Chinese American designers. After Jimmy Choo and Vera Wang, he is another Chinese American designer who is popular in Europe and America. The American Fashion Designers Association presented him with the emerging talent in Womenswear women’s fashion design award in 2007. 3.1 Phillip Lim is a brand he set up in 2005, which is very distinctive and simple.
Vogue describes it as “pretty but cool” and “don’t try too hard”.
I began to know that this brand was attracted by the design of the show when I sorted out the slender features of various brands in a fashion week. Later, it was learned that 3.1 Phillip Lim is famous for its neat tailoring, slim fitting effect and gorgeous details. Classic clothes such as slim pants and high waist cocoon shaped small dress are also popular among stars.
In addition to these impeccable fashion design, the bag is also attractive to me. No matter from the color, fabric or style, it gives people a bright feeling. Each style seems to be suitable for various occasions, as if there is a magic that must have such an item.
Top Japanese niche brands with unique tastes
Sacai originated from Japan, and its positioning is a small fashion brand. Therefore, it should be a relatively unfamiliar brand for many people, and the price of brand niche is also very small. In 1999, Sacai was founded by Japanese designer Chitose Abe Abe, who was a late bloomer.
Chitose Abe is a close disciple of Rei Kawakubo of Kawakubo. He was engaged in layout cutting at CDG. Later, he joined Junya watanbe’s design team. Under the influence of his ears and eyes, Chitose Abe’s design style was also deeply influenced.
With its unique sports style, Sacai has won the affirmation and love of many fashion giants. He was once the most interesting designer.
The delicate pleated cotton cloth, with its unique design of overlapping shadow and displacement, has won the hearts of many trendy icon. Even Edison Chen has publicly said that he loves this women’s wear brand very much.
▲Sacai x THE NORTH FACE
▲Sacai x fragment design x CONVERSE
▲ Sacai x Nike LDWaffle
The reputation of Sacai is due to several joint design, and Sacai, who has always been a low-key player, began to show up. With high design recognition and unique style, it has been sought after by many fashion stars,In the last two years of Paris fashion week, you can always see many stars in Sacai’s show.
This brand is suitable for fairies who like low-key and details. The style of sacai women’s clothing is exquisite and charming, and the texture of clothes is light and elegant. Whether it is the unique totem on the knitting, or the delicate, light and elegant fabrics, as well as the clothing with unique modeling feeling, can highlight the unique characteristics of the brand.
06 LOW CLASSIC
Korean fashion brand full of femininity
Low class is a local fashion brand in South Korea. It was founded in 2009 by Lee Myeong sin, Hwang Hyun Ji and Park Jin Sun, three female designers who graduated from Seoul Jianguo University. Its style and aesthetic fit Asian people. In recent years, it has attracted more and more public attention and is loved by Korean stars and fashion people. It also often appears in Korean dramas.
Its design style is fashionable and simple, which brings fun through tailoring details and embellishment colors. Designers like to emphasize the visual effect by using printing patterns and other elements on the basis of black and white two-color, giving people a simple and not boring feeling, creating a low-key and unique personality fashion.
The reason why low class has always been popular with young people is that its clean cutting combines with street sports culture. The style of clothes is very casual, and there is a sense of design, so people don’t think the clothes are cheap.
Lazy knitted fabric into a gentle color, the style of a little more ladies can choose to try, but all knitwear can make people more feminine.
The new leather collection bag is chic style. I think the shape and color of these bags are very good. The unique color makes the identification higher. There is no unnecessary decoration, and it is more clean and versatile.
In the past, low class has always faced the public with high street leisure style. Nowadays, its style is more mature and the workplace is closer. The audience has increased from young trendy people to mature women.
However, there are many negative voices about this style change. Low class is also known as “Korea Celine”. I think there are different opinions on this. There is no need for the general public to blindly pursue luxury goods and lose their rationality. After all, fashion is constantly updated, and the most important thing is to be suitable for themselves.
To tell you the truth, I still like the high fashion style after the transformation of low class. The femininity is increasing and the behavior is a pictorial.
It’s time for fairies who like or are growing grass to chop their hands with summer sales!! Let’s say goodbye to this summer and welcome autumn with new clothes.
This Chinese Valentine’s day, gucci has launched a series of designs with sour, sweet and fresh hand-painted apples as the main elements and “you’re the apple of my eye” as the theme.
From cute animations to retro mythological posters, apple elements can be seen everywhere, reminiscent of the slogan of “I Apple U”, creating a sweet and romantic atmosphere all the time.
The brand invited three pairs of young star to act as couple, including Zhou Jieqiong + Ding Yuxi, Jiang Zhenyu + Hu Yitian, Zhao Silu + Lin Yanjun, to interpret three different love stories. Are they sweet or green? Wait for you to unlock it.
With red and pink as the main tone, the poster shows Gucci girl’s ancient spirit. In addition to clothing and footwear accessories, Gucci also introduced water cups, jewelry plates and scented candles to inject high sweetness into the festival atmosphere.
# Give U MY HEART#
Fendi collaborated with London artist and illustrator who is called Sam Cox to launch the Chinese Valentine’s day limited ——Mr. doodle series.
With the help of the Image Ambassador Wang Jiaer, the whole limited series of Chinese Valentine’s Day is full of youthful vitality.
In addition to the spokesperson, a group of brand friends are invited to participate. The off-line reception also invited many star bloggers favored by young people to attend, and it is likely to get along with the new generation.
Sam Cox’s graffiti can be found all over the series, from vests to suits to shoes, from inside to outside of bags.
People in Chengdu can also unlock Fendi coffee in offline stores to create exclusive “limited memories” with their partners from taste buds to vision.
Mr. Dior is in love with the high-level custom-made dress named after love, constantly composing the praise of love. Maria Grazia, the creative director of Dior women’s wear, inherits this spirit and introduces Dior’s limited series to pay tribute to Mr. Dior.
Handwritten “I love you” in 38 languages and the passionate red dot elements are the imprint of this series and the affectionate message of this year’s Chinese Valentine’s day.
In addition to the classic style is given a new pattern, two new Mini Book Tote, more suitable for petite girls, but also more exquisite and versatile.
Dior also takes care of your sense of ceremony. This limited edition also includes a series of stationery to convey love, aromatherapy to create atmosphere, and tableware for candlelight dinner.
LV launched craft capsule series to welcome the Chinese Valentine’s day, in which the Chinese limited style changed the red and black color to sweeter Red + pink, presenting a wonderful festival atmosphere.
With a large number of graffiti old flower patterns covered with practical bags and accessories, people are impressed, even if the festival is over, it can be regarded as a series of fashionable items.
Under the epidemic situation, the frenzy of fashion week is no longer reappearance. Instead, it is a digital release mode with different time. At the same time, fashion design is quietly changing. From the original luxury to today’s simple and lasting, fashion style is adapting to the social situation, have you found it? Of course, for others, they will still choose to invest in bold and gorgeous fashion works in today’s environment, just like the crystal shoes of the brand AMINA MUADDI.
Presumably, in recent months, except for the occasional video conferencing and personalized styling, the rest of the people live in casual or sports attire. What will people look like when the world recovers after the epidemic?
After the upheaval, some of the most interesting moments in fashion have emerged. Just like a group of design masters who deliberately restore the elegant, sexy and charming charm of women after World War II, Christian Dior is the leader in this historical revolution.
Clothes can reflect the state of the world and people’s inner thoughts. After the economic collapse, bright will feel something wrong. At the same time, people will tend to value things that are well made and durable. Facing the uncertainty of the market, the investment choice will be more serious and different.
“When we get out of the epidemic, we want beautiful things,”Alessandro Michele, Gucci‘s creative director, said recently.
Sarah Staudinger, staud designer, said: “we’re looking for classic designs that transcend the seasons, slowing down to make fashion more sustainable.”
In which direction will fashion lean? Is it close to crazy charm or more restrained luxury? The answer may not be the same.
Retro, denim are long lasting fashion classic! The collision between retro and present, always explore the infinite possibilities of classic elements in the future development, showing a unique temperament. Retro large lapel, a traditional status symbol, helps to lengthen the neck line, improve the overall thin effect, but also gives exquisite clothing charm.
The lattice or stripe style is classic and simple, lasting for a long time in every season. The trend has never left the fashion stage and has a permanent fashion charm. By different colors of grain splicing, you can achieve innovative classics, flexible for any collocation, any occasion, high economic benefits!
“Clothes are simple, but simple concepts are used to fight against the chaos of nothing,” Miuccia Prada said of her collection. This is a time for seriousness, reflection and reflection. What do we do, what is fashion, what are we doing here? “
What is fashion? Fashion can last forever! Durable denim elements are durable fashion, elegant and cool mix and match style, achieve a unique fashion attitude, but also provide high-value clothing options for the return of normal life after the epidemic.
Petah Marian, senior strategist at WGSN insight, a trend forecasting company, believes that when we study the purpose of fashion and the meaning of luxury goods, we are entering an era of reflection. People have redefined luxury through the epidemic, she said. Living in a society that has been shrouded by the epidemic for nearly a year, health and peace, community and interpersonal relationship have become more and more valued elements.
Marian believes that many people will get rid of the symbolic flashiness and replace them with valuable things in the context of economic austerity. They can move towards luxury through more tactile perception and humanistic aspects, such as the softness of clothes, or understand how garment makers make clothes.
After the epidemic, brands tend to choose the earth color that can soothe people’s hearts, let the audience feel the nature and tranquility given by nature, and also revere everything in the nature. Color can reflect the real feelings of the audience’s heart, but also can pacify the mind. The warm, natural and healing colors of the earth are neither gorgeous nor flashy. They convey a low-key sense of closeness. They are full of peaceful atmosphere and warm the hearts of the audience after the epidemic.
Tiffany Hsu, fashion buying director of online luxury retailer mytheresa, believes that durable luxury goods will be the investment trend in the current fashion sector.
“I think we’re going to see a more restrained version of luxury, more about quality and permanence that you can wear at any time, which is what modern luxury really means,” she said
“After the closure of the city, people will be looking for simple and fashionable works like khaite, works like the row and Jil sander that are very suitable for indoor and outdoor use,” said Tiffany Hsu. We’ve also seen a rise in sales of high-end jewelry, which is a very permanent fashion again. “
In the end, timeless works will become our most cherished fashion works. For one person, it could be feather heels; for another, it could be perfect, tailored black pants. In fact, for everyone, it will mean different things for everyone to be well dressed and exquisite to step into society again, but this is definitely something to celebrate!
From fashionistas, street snaps and brands such as Andersson Bell, Pushbutton and Open The Door, we can see trousers are key for styling. This year denim, suiting and casual fabrics are combined with high-waist trousers. And trousers become a key item for Pre-Fall 2021. Tops are tight and fitted, with high-waist trousers to well lengthen the figure.
Styling of High-Waist Trousers
Casual high-waist trousers are paired with shirred tops to well accentuate female form. Comfortable sneakers show a strong casual fashion.
Vintage defines the S/S 2021 men’s swimwear style. Retro color-blocking, prints and silhouettes show newness. Preppy style in the 1990s and sailing themes keep inspiring men’s swimwear. Symbolic primary colors in blocked patterns display this theme. Retro piping and side stripes inject novelty into sports shorts, showing the charm of 1970s vintage beach. More and more urban stylish men favor five-inch baggies. The solid, loose and short inseam shorts are advised. Board shorts return back with the shorter fitted silhouette, neat colors and simple prints. Retro feel is integrated into sporty cutting, and bold geometric prints renew the semi-formal style.
Board shorts are the first choice of surfers. Without a lining but with a flat laced waistband, this signature style is a must for resort. The minimalist style and shorter length improve the item and add a retro touch. New technical fabrics are feasible, but the key is to make the item classic to the largest extent.
This type of exquisite shorts is fit for either the beach or the cafe, showing multifunctional and trans-boundary appeal. The flat waistband, practical button, front zipper and tailored cutting seem no change, but new prints bring novelty. Various solid colors and bold geometric patterns show novelty based on delicacy.
As more and more men would like to wear shorter shorts and sportif designs prevail, running shorts become necessary currently. High-tech fabrics and recycled textiles deliver a modern feel, but the novel design is the vintage piping. Two-tone piping and side stripes contribute to a modern yet nostalgic style.