How do luxury brands take advantage of Chinese Valentine’s day for marketing

Chinese Valentine’s day is approaching, have you chosen the gift of love?

Please check the sweet invitations from major big fashion brands.


# I Apple U #

This Chinese Valentine’s day, gucci has launched a series of designs with sour, sweet and fresh hand-painted apples as the main elements and “you’re the apple of my eye” as the theme.

From cute animations to retro mythological posters, apple elements can be seen everywhere, reminiscent of the slogan of “I Apple U”, creating a sweet and romantic atmosphere all the time.

Gucci Pattern

The brand invited three pairs of young star to act as couple, including Zhou Jieqiong + Ding Yuxi, Jiang Zhenyu + Hu Yitian, Zhao Silu + Lin Yanjun, to interpret three different love stories. Are they sweet or green? Wait for you to unlock it.

Brand pattern trend

With red and pink as the main tone, the poster shows Gucci girl’s ancient spirit. In addition to clothing and footwear accessories, Gucci also introduced water cups, jewelry plates and scented candles to inject high sweetness into the festival atmosphere.

Gucci style
Gucci style
Gucci style
Gucci style
Gucci style


# Give U MY HEART#

Fendi collaborated with London artist and illustrator who is called Sam Cox to launch the Chinese Valentine’s day limited ——Mr. doodle series.

FENDI style

With the help of the Image Ambassador Wang Jiaer, the whole limited series of Chinese Valentine’s Day is full of youthful vitality.

Fendi style

In addition to the spokesperson, a group of brand friends are invited to participate. The off-line reception also invited many star bloggers favored by young people to attend, and it is likely to get along with the new generation.

Fendi style

Sam Cox’s graffiti can be found all over the series, from vests to suits to shoes, from inside to outside of bags.

Fendi style

People in Chengdu can also unlock Fendi coffee in offline stores to create exclusive “limited memories” with their partners from taste buds to vision.

Fendi Coffe

Christian Dior


Mr. Dior is in love with the high-level custom-made dress named after love, constantly composing the praise of love. Maria Grazia, the creative director of Dior women’s wear, inherits this spirit and introduces Dior’s limited series to pay tribute to Mr. Dior.


Handwritten “I love you” in 38 languages and the passionate red dot elements are the imprint of this series and the affectionate message of this year’s Chinese Valentine’s day.

In addition to the classic style is given a new pattern, two new Mini Book Tote, more suitable for petite girls, but also more exquisite and versatile.

Dior style

Dior also takes care of your sense of ceremony. This limited edition also includes a series of stationery to convey love, aromatherapy to create atmosphere, and tableware for candlelight dinner.



LV launched craft capsule series to welcome the Chinese Valentine’s day, in which the Chinese limited style changed the red and black color to sweeter Red + pink, presenting a wonderful festival atmosphere.

LV style

With a large number of graffiti old flower patterns covered with practical bags and accessories, people are impressed, even if the festival is over, it can be regarded as a series of fashionable items.

LV fashion pattern

The Animals Observatory of Winter Newness Fashion Style


The Animals Observatory, a fashion designer brand in Barcelona, Spain, was founded by Laia Aguilar and Jan Andreu. It’s plain palette and fashionable styles are popular among customers. For A/W 19/20, artistic painting elements are combined with popular colors to update products. Knitted items and outerwear are key.

kids fashion style


The Animals Observatory puts emphasis on color for girls’s knitwear. Jewelry blue and holiday red are classic colors reused. Deep olive brightens up the palette of A/W. Contrasting jacquard details on heavy-gauge items are stylish.

Girls' Knitwear

Deep red and orange are key colors. Jade green from S/S 19/20 is teamed up with artistic graphics and multicolored stripes to elevate boys’ knitwear.

Boys' Knitwear

Solid styles and simple artistic patterns in outerwear continue into this season. Knits, woven cotton, tweeds, lambswool and corduroy enrich styles.


Suspender pants feel a little sweet. The Animals Observatory adopts a range of fabrics and colors to add interest.

Suspender Pants

Stripes are common yet important. The Animals Observatory’s highly saturated contrasting colors and double-stripe prints are distinct. The disconnected stripes add newness.

stripped fashion style




Summer Blooming of Spring Summer 2019 Designer Brand for Skirts


Skirts are always popular with girls. They are sexy and romantic. In this season, there are many new approaches: irregular splicing, construction and splicing, sheer-attached skirt, ruffles, one-piece wrap skirt.

fashion women's skirt

Irregular Splicing

Key Words: layered pleats, deconstruction and splicing, color-clashing checks.

Irregular Splicing

Deconstruction and Splicing

Key Words: sporty color-clashing splicing, misplaced deconstruction and splicing, deconstructed hollowed out waist, half-piece shirt dress.

fashion style

Sheer-Attached Skirt

Key Words: sheers, transparent skirts, two-layered sheer-attached skirt.

Sheer-Attached Skirt


Key Words: big and small ruffles, piece-attached ruffles, sloping ruffles.

fashion new skirt

One-Piece Wrap Skirt

Key Words: one-piece wrap shirt, multiple buttons, high split.

one piece skirt

Find more skirt at


Unrestrained Silhouette Trend for Women’s Dresses


Dress silhouettes for A/W 2020 continue to be renewed. In addition to simplicity and cosiness, innovation on details and styles is more accentuated. Modern femininity prevails in dress markets. The day-and-night style and durability are key here.

fashion trend dresses

Elongated shirt dresses are more suitable for winter. Straight shirt dresses are relaxed and cosy. Plain fabrics work best for simple pieces.

Straight Shirt Dress.jpg

Boxy sleeveless dresses for A/W 19/20 become more popular. The dressy 3D design create refreshing feminine boxy silhouettes. Structural woven fabrics, knits and stripes wools are used for unrestrained looks.

fashion trend style dresses

The combinations of color and silhouette are key for oversized dresses in A/W 19/20 to create different mainstream styles. Oversized silhouettes continue to prevail. Warm and cosy fabrics for oversized dresses work well for day-and-night wearing.

Oversized Dress

Dresses in A/W 2020 renew the vintage style in order to suit the young generation. The leisure dress collection on catwalks gives a 80s sentiment. Loose and relaxed bowknot dresses are popular among women.

Bowknot Dress.jpg

The sports style gradually gains traction. Sportif seams and loose silhouettes add a commercial value. Innovative mixed looks are directional. Relaxed silhouettes and elastic fabrics are combined to create novel shapes. Sports influences are applied to show street fashion.

Sportif Dress.jpg


How Do Young People Become City Travelers?


Common Gender is a new contemporary menswear brand affiliated to EPO. Basic items are key, and all other styles are designed on the basis of basic pieces. A stable development mode has been formed through the updating of designs, cut, materials and silhouettes. The A/W 2019 collection Transmetro of Common Gender inspired by contemporary moving traces and urban life put the dynamic lifestyle on the catwalk in Shanghai Port International Cruise Terminal.

fashion style

Unlike ordinary catwalks, that catwalk was special. Models walked in groups to form a confusing situation. The same model in the same outfit walked for many times to express the repetitive commuting scene. Singers, models and guests were invited.

Live atmosphere.jpg

Utility is key for commuting garments. Windproof coats, puffa jackets, multi-pocket vests and other functional details can be stylish and practical.

fashion Catwalk Looks

“See Now Buy Now” has started in the official website. T-shirts, shirts, bags and hats seen on the catwalk have been for sale.


All accessories are for commuting: bicycles, shopping bags, vegetable bags, sweat bands, water bottles, delivery packages and earphones. Nike and Specialized sponsored this show.

clothing details.jpg

Garments made of classic leather, synthetic lambswool, weather-proof fabrics and quality cotton, puffa jackets and windproof coats are practical and stylish.

fashion details.jpg


Fashion Trend Analysis of Resort 2020 Catwalk Brands of Louis Vuitton

fashion style

The place for releasing the LV’s resort 2020 collection was at the fifth terminal building in JFK. The theme paid tribute to the first female pilot Amelia Earhart who was a feminist. Pilot helmets, glasses, crystals and metallic embellishments were used. The cut continued the 1980s style accentuating form.


Creative director Nicolas Ghesquière mixed French and American garment styles. Large-scale geometric fabrics, handmade embroideries and beads create a luxurious French mood.

vintage lace fashion style

Velvet is decorative when applied into tops. The embroideries and beads form a deep French style.

Velet Fashion Style

Floating, quality fabrics, crystals and sequins are used to design capes which are layered over garments.

Floating Capes

PVC are also used to add newness and glamour.

PVC fashion style

Large-scale and small-scale color blocks add an interesting and elevated feel.

Nonchalant Piecing

Classic influences and checks are combined to show a cool and feminine image.


Lots of metallic embellishments are unconventional and add newness.

fashion style


Taylor Swift’s red plaid coat is very nice

Taylor Swift

Taylor Swift is really a master of wearing, she is not only have a sweet look, sings is also very nice, she is still relatively thin in the past few years, many people say that it is so pity if she does not go to the model, and the height of the 180, the angelic value and the long legs of the anti-sky mold were invited to the Victoria’s as a singer. 

Taylor Swift's fashion style

We can see that she is still very slim in the past few years, the clothes can be worn casually, whether it is a printed skirt or a mini skirt, or a jumpsuit, she looks so nice. She has always been a small fresh route or a retro route who has shown us a variety of styles, but in the past two years, she seems to be a bit fat, but the same is still her hanges.


On Monday local time, she participated in the supermodel Gigi’s 24th birthday party, while others were wearing denim elements. The Taylor Swift was unveiled with such a very festive color. The red plaid coat was matched with a spring-colored print. Skirts, and red lips are quite excellent. For a long time, Europeans and Americans have rarely painted red lips like moldy mildew. They generally like the bronzed nude makeup, but many times they tried to find mold. She is still the most suitable for such a bright red lips.


On the same day, the cat bag on the back on the shoulder is captured a girl’s heart! Instantly it became the most popular item, the moldy is only in the 30s who still has a childlike heart. The light blue bag’s fabric is looks very thick and that is full of childlike feelings, it is full of novelty and foamy bag, in fact, it is 750 dollars, and compared with those tens of thousands of bags, its uniqueness makes us more attractive.


Taylor Swift’s hair style on the day was also very distinctive. She dyed in ponytail pink that is changing her previous blonde style, and the day with the open toe high heels. Of course, red is her lucky color today, red lips and red hair, as well as red nail polish, which are printed on each other.

Taylor SwiftTaylor Swift

Although it seems that she has been a bit fatter in recent years, her body looks more body-building, rather than the chopsticks legs like the ones before. Nowadays, the legs with a very line shape are actually more like, i feel that the plaid coat is a must-have item for many people in the spring season. The long-lasting checkered clothes of mildew and double-breasted design have a retro feelings. The red lips of moldy day are of course to be matched with some diamonds, and such flower earrings and diamond necklaces show the charm of mildew in a very low-key way.

Taylor Swift

Taylor Swift


Skirt with pocket design looks very charming

Where should I put my hands when standing? It will be difficult to speak in specific situations or in photographs for girls. The placement of the hands will map out a person’s temperament. Where should they be placed? ! Let’s take a look at the unique design of these clothes! I hope you will like it.

Look1. Fashion perfect temperament

fashion style

The first, an orange-yellow dress with a golden skirt, and a pair of gray high-top boots on the feet. The whole looks gives people a very warm feeling. The second, one-shoulder black skirt with a pair of black shoes, the position of the hand is just right, neither embarrassing nor personal style.

black short style

One strapless short dress with a pair of black stiletto heels who gives sexy looks. At the same time, with a long black straight hair, with two golden chain decorations, a warm smile, it looks very pleasing. The slender waist, hands in pockets who is full of temperament and looks very cute.

sexy v neck long dress

A pure black deep V-neck blouse with a water-wool-type garment material that fully reveals its perfect figure. To wear a pair of black high heels, the front heightening design makes the whole person look even taller. This looks very tall and sexy, and you can learn to take it casually.

one shoulder fashion white dress

Let’s take a look at the makeup process, a red lips with a perfect look that looks perfect and temperament. The silver eye shadow also echoes the silver tight skirt on the body and also plays a finishing touch. A long blond hair makes the whole person look very mature and perfect.

Look2. Sexy Cute Wind Style

red and white skirt

An off-the-shoulder burgundy top with a small fabric design on both sides, so that the two shoulders and sexy clavicle are revealed. The simple one makes the whole dress particularly energetic. And this dress is really refreshing and eye-catching. The delicate makeup is also very sexy. It makes people look very moving.

sexy strapless long dress

Such a lotus leaf satin warm color long skirt with a combination of gray and white strips of color, coupled with a delicate long hair and high heels that makes the whole person look very noble and perfect. A long skirt is draped over the body, which looks very personal, pure and noble.

long white dress

Looking at the whole face on the front, did you shock you? White is a pure color, and it can be used to make a good shape, so that the whole person is pure. With a pair of brown high heels, it is very high. At the same time, with a gray coat, the design of the makeup that is giving people a feeling of good looks.

logn red and black dress

The double shoulders long skirt with a slim waist design and a perfect one-shoulder design, she is perfectly reveals her arms and matches a ball head. At the same time, the lower body is paired with a pair of small high-heeled shoes, even if the height is not enough, the height can also be used to steal the mirror, which is liked by people. And the long skirt just covered the crotch line and completely covered up the defects of his lower body.

Look3. Noble and Perfect Wind

long dress with small prints pattern

The white print and the golden color match the overall brilliance, the short hair of a shawl, and the traditional elements, it is very three-dimensional. The good shape not only shows the charm of the skirt, but also shows the graceful figure, healthy and mental state full and eye-catching. She is revealing sexy and charming in the pure temperament.

one fashion style

In this fashion style, this green jacket with silver small delicate earrings, plus a delicate makeup, she looks very simple but not simple, a grandma’s gray hair, charming big sunglasses plus one exquisite makeup is paired with a silver skirt and looks like a wheat complexion. It is very capable and charming.

red style

This quaint dress with red elements is paired with a long blond hair. It looks very simple and a housewife temperament. Plus the exquisite makeup, it is really beautiful, do you want it? Simple atmosphere, with a pair of golden high heels below, it seems that the whole person is very tall. For some small skirts like this, I don’t know what you think?


Five Wave Point Fashion Style for Women

In fact, the most popular style of this year is almost the same as last year, but we are still able to wear traditional style clothes which is full of new style feelings, in fact, it is very simple, it is nothing more than the color matching and clothing style match, today, twe will bring you five fashion style look for you to help you more beautiful in the summer day!

LOOK1: V-neck Style

The slim clothing style is a major feature of women’s clothing, many designers will adds this element in different styles of clothing, as well as deep V-neck style.

v neck fashion style

Polka-dot dresses should be said to be more old-fashioned, but if we choose a deep V-neck style dress, then it will be very different after wearing, especially sexy.

sexy deep v neck dress

The tight-fitting deep V-neck dress is completely wearable, but the premise is that we need to choose the style that suits us. In addition, if we can, we can decorate with accessories such as hats and headscarves.

fashion style

This deep V-neck one-piece dress is quite fashionable in style. The deep V-neck design is added to the collar, and the black waistband design is added to the waist.

LOOK2: Round neck top style

Compared with the deep V-neck style, the student is more suitable for wearing a round neck style. After all, the round neck style tops will look very smooth and fresh.

elegant fashion style

If you don’t want to wear a long deep V-neck skirt, we can also choose a round neck one-piece dress, but when we choose, the color should be placed before the style, the color choice is appropriate, even if the style is not good, it will looks particularly perfect.

fashion round neck style

The lace round neck top is especially suitable for girls who wear sexy routes. In this photo, Fan Bingbing chose a long skirt with a round neck style, which is especially suitable for her personality.

fashion style

The polka-dot dress is different from the floral one-piece dress. If the style is not very good, the wave point will appear a lot, and even it will look very disordered, which will affect the visual sense.

LOOK3: Top Sling Style

Among the many costumes of girls, the two elements of “deep V-neck” and “sling” are always the main elements used by designers to show their sensuality. Of course, if girls are good, they wear these two styles. It is really sexy when they wearing it.

square collar style

The suspender skirt is different from the suspender top. Because it is a long-style style of clothing, if the top and bottom garments are different styles, there will be a large contrast effect, so the beauty sister will usually wear a suspender one-piece skirt.

sexy short style

If you really want to wear a sling, we can wear a light-colored sling on the upper body, and then wear a pair of jeans on the lower body. The jeans must be light-colored, otherwise the color will look very bad.

LOOK4: Elegant Chiffon Shirt

Chiffon shirts are a style of clothes that girls often wear. Not only are the styles of clothes far higher than those of short-sleeved T-shirts, but the temperament is also particularly attractive after wearing.


Matching guide: The upper body is wearing a white V-shirt with a white background and a black V-neck chiffon shirt. The style of the chiffon shirt is as close as possible to the tight-fitting style, and then the lower body is paired with a blue-green jeans, which is very temperament.

fashion style

If she does not choose the style of the clothes when she wears a suit style, it is really not as good as wearing a chiffon dress with a one-piece style. At the very least, the characteristics of the skirt are very clear, and they will be presented without deliberate matching.

Fashion Style

If you wear a black V-neck chiffon shirt with a deep V-neck style, if you want to build your body, then we must wear a pair of black skinny jeans in the lower body, so that it can show the temperament and also show figure.

LOOK5: Casual Shirt

Compared with men’s shirts, women’s shirts are not only a wide variety, but also it have a lot of styles, and the shirts are also versatile. Whether it is matched with jeans or skirts, it is perfect.

sweet fashion style.jpg

Matching guide: The upper body is wearing a white polka-dot shirt with a grass-green style. The style of the shirt can choose some styles of the girl, but the jeans worn by the lower body that should try to give priority to the tights.

fashion style

Matching guide: The upper body is wearing a white polka-dot style shirt. The style is as good as the slim style. The lower body is equipped with a pair of trousers, which are also light-colored, so that it looks more synchronized.


If we have black elements in our upper body, we can fit a black tight leggings on the lower body, and then wear a pair of over-the-knee boots on both feet to make the perfect leg shape.

In fact, the polka-style style of clothing is not very difficult to match, the simplest and most practical point of matching skills is that the upper body wearing the wave point is what color, we are in the lower body with what color of the bottom, no matter how to match, look I don’t feel very tired.

2019 wild girl must-have items

Beginning with 2018 autumn and winter series, animal prints has began to return to the fashion circle. The costumes fashion show styles are inseparable from zebra, cheetah, tiger and other patterns, or a set of appearances or extensions to the look. In short, you can see the “wild taste” at a glance.

fashion animal prints styles

Fashion Show Style

Now although in 2019, to wear leopard prints is no longer afraid of being sprayed, but people are not easy to drive an animal print if you do not have a certain gas field. But in the heart that wants to be a “wild girl” is eager to move, perhaps abandoning the difficult prints, and choosing a jewel with a unique shape that can also make you “wild”.

fashion style

TASAKI Taschi Danger Collection Jewelry

TASAKI’s Danger series is actually one of the classic brand’s series. The designer uses K gold to create sharp teeth of the beast. Although it is very different from the pearl itself, the combination of the two has unexpected surprises. This time, it happened to be in the middle of the fashionable wheel turntable, hitting this year’s animal printing trend, and it is also very suitable.


In the soft pearl line, the Danger Claw series reveals sharp fangs, which hides a danger and highlights the beautiful and attractive meaning. The sharp claws make people feel the wild beauty of nature.


The Danger Heart necklace is sharply contrasted with the plump pearls and the spurred spikes. It outlines the heart shape that symbolizes love. At the same time, it is decorated with gold to show the luster of the pearl. It is tempting in danger and wild in romance.


Danger Signature Ring


Keira Knightley wears Danger Signature ring

Regardless of whether the appearance is pure or smelting, every woman should live with an angel and a little demon. The Danger signature series is like a wild and wild ring of angels and devils. It is decorated with pink lustrous Agoya pearls and 18K yellow gold. The beautiful and wild design symbolizes the ultimate temptation. Start with this spring, wear Danger from TASAKI, and be a wild girl together!