fashion trend analysis

The Comprehensive Analysis of Women’s Down Jacket Designer Brand

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Rizhuo is a women’s wear brand established in Hangzhou, China, in 2011. Its main sales channels are online platforms such as Tmall and Tiktok. The brand is committed to focusing on the current humanities, feeling social emotions, taking Chinese chivalrous culture as the spirit, integrating new Chinese style, literature and art, deconstruction and other styles, adhering to the concept of doing what you like, not blindly following the current trend, and is very prominent in the design of new Chinese style down jackets.

ZHUCHONGYUN is a new Chinese style women’s clothing designer brand founded by Zhu Chongyun, a designer of the same name, in Shenzhen in 2013. The brand mainly focuses on offline direct marketing, and has settled in Tmall, Tiktok, Little Red Book, and WeChat stores at the same time. Its design uses modern silhouettes to combine traditional techniques of Chinese clothing and heavily engineered fabrics, so that the silhouettes are clean and neat; Printing and embroidery are elegant and delicate; The pure color scheme exudes an ancient style and charm, blending modern and traditional elements in a very natural and appropriate way to achieve a balance; Down jacket is one of the key items of its brand.

M essential is a women’s clothing designer brand established by designer Ma Kai in Tianjin in 2014. The brand mainly focuses on offline direct sales and has an official Taobao direct sales store online. It is committed to exploring the contradiction and unity between contemporary Eastern aesthetics and modern lifestyle, combining classical Eastern aesthetics with contemporary fashion ingeniously, injecting a condensed and free elegant style into the rich and light colored Eastern taste, presenting elegant and exquisite new Chinese clothing, This season’s down jackets feature a large amount of Song brocade jacquard fabric, combining classical Chinese details with contemporary down silhouettes.

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The Analysis of NEIWAI The Underwear & Loungewear Brand

Contemporary Chinese women have been changed inside and out. NEIWAI grows with the female group as an advocator, a witness, and a companion. The S/S 2022 collection started the prelude of the celebration of the 10th anniversary.

Featured favorites of legendary artist Faye Wong, international spokesperson for NEIWAI, including her preferred pajama set and the chic turtleneck sweater she wore in the announcement.

The Barely Zero collection has been evolved to be better than ever. The newest 2022 release of Barely Zero features new style options, improved odor reduction, and greater fabric durability with prolonged wear and use.

Lightweight Tencel is integrated into the design to show breathability and practicality. The combination of Tencel and cotton keeps the moisture and temperament. The soft gloss on the surface sets off the texture of skin. Detail designs and patterns create an artistic mood.

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The Womenswear Runway Analysis of Fendi

Fendi released its latest A/W 2022 womenswear collection on February 23, 2022. Kim Jones drew inspirations from seeing Delfina Delettrez in the Rome office wearing a blouse of Silvia Venturini’s from a 1986 Fendi collection by Karl Lagerfeld. He combined those references with a callback to another Lagerfeld-designed Fendi collection for spring 2000, one with a delicacy in direct opposition to the blousy proportions of the ’86 show. The graceful, rebellious, and light designs broke the classic conventions. Slip dresses, ruffled gauze tops and dresses exuded a feminine temperament and offered a lithe experience in S/S.

Desaturated pastels are widely applied in this season to bring a fresh and tender palette. Steady A/W colors as pale gray, black, and brown are also infused into the looks.

The full hue of gentle pink creates a warm and romantic mood through translucent gauze and soft fur. Lithe ruffles and drawstrings are more recommended to reflect the sweetness.

Minimalist neutral gray brings minimalist textures and a tranquil feeling. The combination with fluent tailoring creates neat urban looks, while tonal coordinates are even more elevated.

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The Analysis of DESCENTE The Benchmark Sportswear Brand

Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.

Inspired by Tokyo and snow mountains, DESCENTE x atmos unveiled high-end thermal jackets. Skiing jacket is printed by the sky and mountains in the sunset; however, another jacket uses understated black-and-white camouflage to reflect the chaotic conce-pt of Tokyo.

The cooperation of DESCENTE and Lamborghini presented dynamics and speed. Minimalist silhouettes mainly selected scientific fabrics with strong athletic performance, such as wind-and-waterproof 3L fabrics and AIR fabrics. Milky brown and mustard yellow were the main tones.

DESCENTE launched a collaboration with the Austrian professional skiwear brand ATOMIC. Dominated by red colors, skiing uniform was mainly presented by color blocking. PRIMALOFT materials were opted for the thermal performance. Letter logos on the front chest enriched the details and strengthened the brand identity.

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The Dense Heavy-gauged Texture Stitch Trend for Men’s Knitwear

A/W men’s knitwear presents warm and solid qualities through heavy-gauged textures. Placement decorations and blank-leaving provide delicate details; braided textures, stitched argyles, and voluminous cable focus on the 3D effect.

The stitch changes in the placement create delicate details and improve the sense of designing. Ribbed hemline and the stitches on shoulder lines strengthen the structure.

The braided texture on men’s knitwear is denser than the open knitting in S/S. Heavy-gauged stitches strengthen the texture of knitwear. The use of basic plain and purl knitting updates the textures. The braided effect brought by cable is more recommended.

Heavy-gauged argyles form 3D textures. All-over design is regular and neat. The combination of basic purl knitting and cable enriches the visual effect.

Source:https://www.popfashioninfo.com/blog/detail/the-dense-heavy-gauged-texture-stitch-trend-for-men-s-knitwear-id_35355/

The Lace Fabric Analysis of Luxury Womenswear Brand

Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.

Water-soluble lace is the most popular among luxury brands. Pale gray, creamy white, and pure white are the main tones. Blend nylon, cotton, and polyester fibers to develop colorful lace. Other fabrics are layered above or below the solubilized embroideries for printing and 3D embellishments.

Relevant for: outerwear, shawl, shirt, dress, trousers

The comfortable wearing experience and hazy visual effect of see-through lace are loved by consumers. The application on streetwear will be a new fashion trend. Warp knitting lace is sexy, mysterious, stretchy, and extensive. Bio-based chemical fibers and regenerated biodegradable fibers cause lower impact to the environment. Sexy allure is combined with the strong urban accent. Keep an eye on the casual lace products of MSGM and Kenzo.

Thin and translucent lace fabrics with geometric patterns present soft tactility and gentle gloss. Stripes are arranged to form eye-lets in different sizes and shapes. Abstract and bionic patterns enrich the visual layers. Polyester, nylon, and stretchy spandex are blended to create stretchy lace fabrics.

Relevant for: dress, top, skirt

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The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.

The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.

Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.

With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.

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The Analysis of FENG CHEN WANG The Menswear Designer Brand

FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.

Brand logos are presented on garments through embroidery, 3D embellishments, and appliques, which enriches the visual effect and strengthens the brand identity.

Deconstruction is the signature of FENG CHEN WANG. Smart fake necklines and waistbands express personality and reflect the design aesthetic of the designer.

Metallic accessories are added into minimalist silhouettes to break the monotony and elevate the qualities.

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The Analysis of J.W.Anderson The Menswear Designer Brand

Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aes-thetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.

Vegetables were integrated with the brand logo for playfulness. The latest A/W 21/22 collection included printed T-shirts, casual outerwear, knitwear, and trousers.

J.W.Anderson has launched several collaborations with Uniqlo since 2017. Bringing the fairy tale character Peter Rabbit to the forefront, the new collection brought us cozy living scenes in British manor houses.

Classic checkerboard is updated by the brand name to show vitality.

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The Analysis of TV Shopping in South Korea

According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.

As the most versatile and practical item, dress remains strong in TV shopping. Inclusive casual dresses can be worn inside down jacket or overcoat to create comfy and leisurely A/W looks. Comfortable sweatshirting is recommended the most. Splicing is the most common design technique this month for dresses.

Sweatshirt has returned to our vision in this winter. Printed basic sweatshirt is the staple for Korean TV shopping this month. Patterns as letters and hearts are printed in black, white, gray, and coffee. Loose-fit silhouettes bring youthful vitality of the athleisure styles.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12472-col_33/