The Analysis of DESCENTE The Benchmark Sportswear Brand

Sportswear Brand

Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.

Sportswear Brand

Inspired by Tokyo and snow mountains, DESCENTE x atmos unveiled high-end thermal jackets. Skiing jacket is printed by the sky and mountains in the sunset; however, another jacket uses understated black-and-white camouflage to reflect the chaotic conce-pt of Tokyo.

Sportswear Brand

The cooperation of DESCENTE and Lamborghini presented dynamics and speed. Minimalist silhouettes mainly selected scientific fabrics with strong athletic performance, such as wind-and-waterproof 3L fabrics and AIR fabrics. Milky brown and mustard yellow were the main tones. 

Sportswear Brand

DESCENTE launched a collaboration with the Austrian professional skiwear brand ATOMIC. Dominated by red colors, skiing uniform was mainly presented by color blocking. PRIMALOFT materials were opted for the thermal performance. Letter logos on the front chest enriched the details and strengthened the brand identity.

Sportswear Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12646-col_35/

The Analysis of J.W.Anderson The Menswear Designer Brand

Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aes-thetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. 

Vegetables were integrated with the brand logo for playfulness. The latest A/W 21/22 collection included printed T-shirts, casual outerwear, knitwear, and trousers.

J.W.Anderson has launched several collaborations with Uniqlo since 2017. Bringing the fairy tale character Peter Rabbit to the forefront, the new collection brought us cozy living scenes in British manor houses.

Classic checkerboard is updated by the brand name to show vitality.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12492-col_34/

The Analysis of LI-NING of Chinese Fashion Leader

LI-NING brand

Brand News

1.Li-Ning S/S 2022 fashion show & music festival 4. LI-NING 1990 immersive art exhibition

2.Land in American ComplexCon 5.LI-NING Running Camp

3.Open world-first LI-NING 1990 store in Beijing on Novem

4. LI-NING 1990 immersive art exhibition

5.LI-NING Running Camp

Brand News

Inspired by the challenging extreme sports, LI-NING S/S 2022 collection explored groundbreaking lifestyles and launched a conversation with the traditional Chinese culture. The collection looked for artisanship from the aesthetics and geometric principles of origami art. The free expressions of styles, patterns, silhouettes, and shapes were joined by technical fabrics to combine practicality with the fashion.

LI-NING S/S 2022 Runway

LI-NING officially revealed the debut of its high-end line 1990 collection, which bears a motif comprised of three of its original logos used when the brand was founded by gymnast Li Ning in 1990. The line combines Chinese artistic and cultural details with sharply tailored elements, with a visual identity rooted in the ancient Chinese philosophical concept of heaven being round and Earth being square.

LI-NING

Inspired by the design of Olympic gold metals, LI-NING 1990 reinterprets the passionate and uplifting athletic spirits and pays homage to all the challengers.

 LI-NING1990

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12358-col_35/

The Analysis of PIMPOLLO The Korean Designer Brand

Korean Designer Brand

The Korean kidswear brand PIMOPLLO is deeply loved by the public for its bright hues, cute illustrations, and practicality. Delicate details as all-over prints, ruffles, and puff sleeves are presented this season to underline the cuteness and sweetness of kids.

Korean Designer Brand

Hearts in pink, green, and blue represent friendship, while white ones reflect the delighted mood. All-over heart shapes show lovely appear-ance and carry designer’s good wishes.

Korean Designer Brand

All-over printing is a common craft for PIMOPLLO. Distorted bunnies, puppies, and kittens are arranged on clothing for cuteness and childish-ness.

Korean Designer Brand

The dresses this season mainly end at knees. Classic checks and funny illustrations are presented on garments. The use of high-neck design and large square collars elevates the loveliness.

Korean Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12398-col_34/

The Exquisite Artisanship Womenswear Runway Analysis of Chanel

Womenswear Runway

With sweeping synergy, this season’s Métiers d’Art collection read like the limited Chanel edition of connect-the-dots. Virginie Viard invited guests to Le19M, the newly opened building devoted to the workshops of the maison’s artisans, where she presented her most crafts-centric collection within the very same architecture that had informed its cuts and motifs.

Womenswear Runway

The grid-like structure is the most important expression in the collection. The use of metallic yarns strengthens the silhouettes of the regular grids and sets off the embossed effect.

Womenswear Runway

Tweed is a signature fabric for Chanel. The sophisticated knitting of artisans presents dazzling colors and solid fabrics, which exudes the smart temperament of nobility.

Womenswear Runway

In the Métiers d’Art collection, embroidery is fused with sequins, beads, yarns, and patterns. Every single process creates a unique, little world.

Womenswear Runway

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_12372-col_30/

The Comprehensive Analysis of Minimalist Business Menswear Streetsnap

Minimalist Business Menswear

Under the urban situation that pays more attention to the life attitude, people desire for getting free from the invisible pressure. Minimalist businesswear has become an important developing trend, which is able to present wearers’ neat temperament and casualness. We can see from the the daily looks of bloggers that minimalist businesswear can be greatly chic and fashionable.

Minimalist Business Menswear

Minimalist shirt is the best choice to create the light business style in urban city. Except for the prevalent monochromatic design, simple two-tone stripes are also casual. The layering with a white undershirt creates a commercial atmosphere, while the pairing with sweatpants and sneakers is totally different.

Minimalist Business Menswear

Daily commuting suit jacket stays right between being casual and formal. The selection of style and embellishments determines the atmosphere. Basic T-shirt is layered inside with a cross-body bag to complete a casual look; T-shirt, delicate waist watch, and leather shoes further strengthen the business touch.

Minimalist Business Menswear

Pocket detail is extremely important for jacket in this A/W. Proper tailoring breaks the boundaries of clothing and presents subtle changes. Focusing on the light business style in urban minimalism, neat jacket is stylish, windproof, and thermal.

Minimalist Business Menswear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11957-col_38/

GANNI The Womenswear Designer Brand

Womenswear Designer Brand

GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the “Scandi 2.0” brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.

Womenswear Designer Brand

Fun smiley face is combined with flowers and letters or arranged in order to show lively and vital color blocking. Striped smiley prints and front insert pockets can be paired with denim miniskirt and Chelsea boots.

Womenswear Designer Brand

Gentle floral print is always the signature of GANNI. Graceful dresses with pastoral flowers fuse elements together. We can feel stronger playfulness through the dazzling colors and color conflicts than the past Scandi style.

Womenswear Designer Brand

The large-scale use of mixed curves and straight lines is more eye-catching. Black and white top-stitches is paired with crisp leather. The placement decoration on pockets reveals the sweet and cool romance of early autumn.

Womenswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11465-col_34/

The Analysis of 7440.37.1 The Menswear Designer Brand

Menswear Designer Brand

The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. “Inert” has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.

Menswear Designer Brand

The latest A/W 21/22 collection of 7440.37.1 was titled NO.7440 and centered around “New Series, No Definitions”. With no extra definitions, the lines, structures, colorways and visual effects of this collection were all transformed from emotions. The disorderly presentation accentuated the details and created a brand new chapter. Variable shirts, utility jackets, suit jackets and trousers were shown in this season.

Menswear Designer Brand

The irregular color blocking of this season divides clothing structure into different shapes to form a new visual image and layered effect. Different colors are used to form a strong linear effect. This disorderly styling perfectly presents the theme of this season.

Menswear Designer Brand

The stitches in this new collection form a novel visual effect. Fake and real structures are mixed together, and the color conflict brought by black and white enriches the general layers. A harmonious yet messy prettiness is presented.

Menswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11390-col_34/

The Analysis of Japanese Brand FRAY I.D The Womenswear Designer Brand

Womenswear Designer Brand

FRAY I.D is a popular womenswear brand of MASH style lab. To order to obtain pleasure of wearing clothes, superior Elegance is combined with fully self-expressed avant-garde Mode to carry out a new street fashion for next generation. A/W 21/22 collection maintains the elegant fashion principle of the last season to create intellectual knitwear and minimalist overcoat.

Designer Brand style

Among the ready-to-wear of A/W 21/22 collection, minimalist woolen coat is paired with black dress and sexy translucent knitwear is matched with black A-line dress to set off the elegancy of women.

A/W 21/22 Lookbook

Knitwear is the core item of this collection, which features minimalist and wrapped silhouettes. The wrapped knitting on waist and shoulder exudes the elegancy of intellectual lady.

Wrapped Knitting overcoat

Lapelled and point-collar coats show minimalist H-line and tight-fit silhouettes in A/W 21/22 collection. Regular khaki and blue colors are rather suitable for office ladies.

Commuting Overcoat

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11358-col_34/

ZOE MELODY The Korean Kidswear Designer Brand

Korean Kidswear Designer Brand

The Korean brand ZOE MELODY can naturally combine different colors together to compose daily and comfortable rhythms. The bright and fun colors in the A/W 21/22 can better attract children, and these lovely animal patterns and unique prints are also adorable.

Korean Kidswear Designer Brand

Fresh grapefruit reminds us of warm joyous mood and fruitful harvest. Wearing such color in autumn will definitely make the wearer happy.

Korean Kidswear Designer Brand

Novel patterns enliven the set. Ribbed neckline, cuff, hemline and tightened leg opening of sweatshirt, sweatpants and collarless jacket can better present the athleisure style. Bold and bright colors are selected to attract kids.

Korean Kidswear Designer Brand

Irregular oval dot is a highlight for A/W 21/22 kidswear design, which breaks the limit of normal shape and catches eyes.

Korean Kidswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11384-col_34/