The Virtual Feast Womenswear Catwalk Analysis of LOEWE

Loewe brand

The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano’s characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.

Loewe brand

Suit design is one of the core items in the new season for Loewe. Color-blocking and ornaments are applied on formal tunic suit and suit jacket to weaken the seriousness. The lower garment selects loose cropped silhouette to improve the leisurely feel and practicality.

Loewe brand

Silhouette with better 3D feel and geometric patterns is outstanding this season. Designer applies color-blocking and voluminous crafts. The quilted cotton splicing of overcoat greatly strengthens the visual architectural aesthetics.

Loewe brand

Elegant nightgown is one of the core items this season. Designer uses fringes, tassels and proper off-shoulder to underline the feminine beauty and fully present the charm.

Loewe brand

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