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Under the influence of restraint, consumers are paying attention to practical and multi-occasion clothing. The super practical sweatshirt which can be worn in all four seasons has an outstanding impact to the market. Combination of slant opening, rubber waterproof zippers and delicate woven labels brings an entry luxury visual effect to the minimalist style. Besides, functional design details are also noteworthy. Weatherproof hoodie and high-neck design provide protection to urban runners. Improving the function and chic of sport sweatshirts is what we should consider. And this report analyzes the detail trend for 2022 early autumn sport sweatshirts.
Since slant opening has been a common design, the design of this season is applied on the high-neck silhouette to improve texture and chic. Rubber waterproof zippers which have letter patterns show hazy matte and delicate entry luxury sense through the textured contrast and shading changes.
The outdoor protective design is integrated into fashionable sport sweatshirts. Hat and neck can apply weatherproof functional fabrics splicing to protect urban runners. The moisture absorption and air-permeability of fabric is also important.
Pullover protective high-neck sweatshirt wraps the neck comfortably and provides thermal effect. The sewing between high-neck and neckline should be delicate, and even seamless sewing can be applied. Details like shirring can be used on neckline to increase thermal and stylish texture.
The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.
To the fashion industry, 2021 is a year with both challenges and new opportunities. During the process of digitalization and intellectualization, the coronavirus epidemic actually becomes the catalyst of industry revolution which speeds up the development of trend. Consumers’ behaviour has changed, and their requirements are continuously updating. And the unprecedent changes rapidly become the new normality. In 2021, digital consumption will keep dominating and growing. And we should grasp this key opportunity to help enterprises to have insight into requirement changes and to strengthen their relationship with consumers.
In the past few years, China’s rapidly growing economic strength, consumption culture and population structure is leading to the eastward gravity of global fashion industry. China has been the first country to hit the plateau in this post-epidemic era, consumers are keeping desensitizing to the epidemic fluctuation. And the whole consumption trend and confidence index start to get better in the third quarter. The expense of Chinese consumers is continuously rising, and because of the expansion of middle class, China still has a large contribution space to the fashion industry.
Embrace Gen Z
Along with the quietly changing global population structure, the young Gen Z has been the focused crowd in this new era. Every aspect of the society is keeping up with the growth of Gen Z, so the commercial opportunities are emerging around these young people. As being aborigines of the digital networks, the life styles of Gen Z cause qualitative changes because of the technological revolution. They have a more independent character, pay more attention to their life experiences and own better understanding of searching for the best value and service. There are 260 million of Gen Z in China. Although half of them are students, their contribution to fashion consumption is in a yearly 3.5%-4.5% growth for the better family economic foundation.
Based on the era background of digital marketing, we need to take advantage of the social and sharing Gen Z to create a trend, and let the public follow this trend. The cultural circle of hobbies and their pursuit of diversity and individuality can be the cutting point of design. Those entry luxury niche brands, which have stories, craftsmanship, texture and also recognition, might be their future consumption trend.
Focus on Sustainability
The coronavirus epidemic improves consumers’ consciousness of health, environment and social responsibility. More and more consumers would have moral anxiety after the consumption, they are afraid of causing negative effect to the environment and society, then their guilty and shame would emerge. According to the samples of R.I.S.E sustainable fashion lab this year, including 2251 consumers and 20 brands, 84% of consumers have a high cognition of environmental sustainability, and 90% of these high-cognitive people express that the producers of fashion industry should make the environmental influence public during the producing process, and they are willing to learn the contribution which fashion industry has made in social responsibility.
The expansion of sustainable market needs the mutual support and promotion between consumers and producers. On one hand, we need to guide consumers to pay for the sustainability. And on the other hand, innovative designs can increase and popularize sustainable products. Besides, improving the recycling rate is the main direction of new commercial mode, and also the key direction of brands, designers and enterprises. Brands all over the world have launched their eco-friendly series products, such as the H&M Conscious Exclusive series, and Reclothing Bank’s “Basic” series, “Ready To Wear” series and “Haute Couture” series.
New Luxury Generation
The global luxury market is damaged by the epidemic in 2020. However, China has been the first to revive, about a 20%-30% growth in 2020. And China will soon occupy half of the global volume in luxury consumption. The younger consuming trend is obvious in the current stage, about 90% of consumers are likely to accept local luxuries, and the new luxury generation among 18-35 years old will contribute a 69% improvement in the coming future. With the all-over penetration of mobile internet, Chinese users are experiencing changes among information channels, content carrying mode and shopping locations. The whole channels of luxuries have been initially emerged.
The epidemic rebuilt users’ shopping habit in a rising trend. Since offline consumption is the main channel of luxury brands, they need to speed up their cooperation with online retailers and social medias. The combined online and offline marketing can create an immersive artistic interaction, and the application of films and pop-up stores can lively spread the brand value and break the border. The localized design better fits the younger consumers. Dior Men 2021 Autumn Series held the first online show in Beijing. Kim Jones and Kenny Scharf perfectly integrated graffiti Chinese elements into this season’s new products.
With people’s pursuit of living quality, the clear spaciousness awakens human organs. Simple fashionable and protective puffa jackets attract rising attention among female consumers. They start to focus on their true mental requirement and present their original willingness. With no redundant ornaments, the minimalism and practicality better fit the living concept in this quick tempo era. This report will not only meet the public’s needs of healthy protection, but also endow fabric products with fashionable sense. Its minimalist style and lightweight comfort bring a brand new dressing experience to urban women.
Recycled eco-friendly fibers uses stable green fibers which is made from fused and spinning high-quality scrap materials of mineral water bottles and filaments. The application of dope-dyed technique is non-polluting and also can decrease the damage to fibers and maintain the original spinnability. The fabric has a soft and smooth tactile and base cloth. The application of quilted seams, a post-craft design which is popular in A/W 21/22 women’s puffa jackets, not only satisfies people’s needs of recycled fabrics, but also endows fabrics with new fashionable features.
Recycled eco-friendly fabric has a soft and smooth tactile and base cloth. The minimalist quilted seams checkers have good plasticity in tailoring and producing. The loose silhouette with waisted belts can present a feminine temperament. The new outlook is suitable for every kind of puffa outerwear via splicing and contrast colors.
Bamboo charcoal fibers used the bamboo which has grown in northern China for more than five years as material to carbonize, and then nanosize it into nanometer bamboo charcoal powder. After that, traditional viscose preparation craft process makes the powder evenly distributed, and mix into polyester to become high-quality fibers. The fabric with many trace elements and carbides has a cotton-like effect, which can promote body’s microcirculation and is good for one’s health. Besides, its features also including deodorization, anti-bacteria, moisture absorption and air-permeability.
In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.
Lace is an everlasting popular topic in the fashion world. Lace has attracted countless women and designers in thousand years for its unique charm and exquisite craft. In the medieval times, delicate lace is the symbol of power and position. We called women who could perfectly present the beauty of lace charming ladies. The traditional lace endows women with romance, nobility or sexuality. However, modern lace injects a more diversified temperament and character into the fabric. Different from the solemn and gorgeous traditional lace, the new-look lace is more suitable for urban women. This report mainly introduces the lace which fits S/S 2022 womenswear. Bionic embroidery lace, sequined embroidery lace, eyelet embroidery lace, modern tasseled lace and linen plain lace make the fabric more diversified and outline women’s various temperaments.
With the moderation of global epidemic, the deterioration of environment alarms human beings and arouses people’s yearning for the past wonderful natural condition. The true pursuit of willing to be closer to nature is reflected to the lace fabric through bionic embroidery. No matter leaves and cirri or birds and beasts, their vivid appearances break the routine monotone of tranditional flower patterns. This is how beautiful ecology environment be like in people’s minds.
The existence of water-soluble lace evolves the flat lace fabric into a delicate 3D one. To enhance its 3D effect, mono-colored or multi-colored sequined embroideries can create a layered texture on the lace surface. The reflected gloss of sequins endows lace fabric with better gorgeous charm.
Different from regular lace fabric, the ancient British eyelet embroidery craft shows a clear transparency against the pure color background. Sunshine travels pass various holes on the lace surface and reflects real and fictional paper-cutting-like graphics. The application on dresses, tops, skirts or overcoats is available, perfectly demonstrating women’s fantastic fairy temperament.
MAXXIJ released its new theme, ESCAPIST. Designers put emphasis on freedom. They try to get rid of the real fixed frames and keep moving forward in this adventure. Experimental design and creative element collocation create a stylish beauty that go beyond the conventional rules. MAXXIJ still chose low-saturation RGB to match up with black&white.
Feminine textures as water-soluble lace, stringy selvedge and gauze are widely applied on this season’s designs. The recreation of traditional styles brings new charm to classics and injects mystery.
Classic splicing design also appears in this season. No matter patches or textures splicing presents good expression.
Designers also put in tassel elements. Tasseled hats, vests and jackets swings with models’ movement, showing dynamism.
The design tools are based on intelligent design and virtual technology, aiming to help designers to improve efficiency and save development costs for enterprises.
Simple Inquiry, Pantone-Matching, CollocationThrough the compound screening of the 2 sets of color plates, we can easily find the styling materials that customers need, and provide a reference for single material color matching and related color matching recommendations.
Succinct and practical Plentiful Template Form PluralismThe favorite pattern is modeled as a finished product. The page contains more than 50 professional templates, covering many types, such as men, women, children, accessories, etc., which can be used in combination with all the materials in the design library.
At the same time, it can identify the local, uploaded material and the entire POP map.Case library is matched to find similar and downloadable similar maps at top speed.The case actually helps designers extend material and broaden their thinking
Anta Chao Nest shoes were unveiled in Xintiandi, Shanghai on December 6, 2020. As a leading brand in the China sporting goods industry, Anta continues to innovate, and for the first time teamed up with internationally renowned footwear designer SALEHE BEMBURY to create a new topic of symbiosis with sports vitality and nature-Anta nest shoes. Nest shoes run through the city life inspired by nature. The pioneering concept encourages young people to embrace nature, gain new inspiration and life force outdoors, and lead the innovative urban outdoor trend. Anta has created a pair of world-class influential nest shoe, bringing innovative co-branding and trendy products belonging to young people, and injecting continuous innovation vitality into the brand.
Pioneer concept inspired by nature to activate the vitality of the city
SALEHE BEMBURY personally designed this joint series. When talking about the design inspiration of Anta nest shoes, the designer said that he accidentally captured a photo of a bird breaking its shell in the nest. This momentary action and color inspired his creative inspiration. The “nest” structure deservedly became the main design of this product, and it has attracted attention on social platforms at home and abroad before the official release. What’s more worth mentioning is that the “nest” structure, as the finishing touch of this product design, not only achieves its unique visual appearance, but also brings a nest-level stable wearing experience.
“Nest” structure is the finishing touch to the design of Anta’s nest shoes
Outdoor sports and hiking are highly respected lifestyles by SALEHE BEMBURY. In this co-brand cooperation, Anta uses “Nature is nest” as its creative highlight, directly hitting the points of contemporary urban consumers and awakening their inner desire for nature. Anta takes this as an opportunity to explore the proposition of the balance and integration of the city and nature-urban life is hustle and bustle. Nature can inspire unlimited inspiration and vitality. Starting from this moment, starting from nature, we will implement the sports spirit in all aspects of urban life and lead the innovative urban outdoor trend.
Anta Nest Shoes Portuguese Leaf Green Color Inspired by Nature
In addition to conceptual innovation, Anta also incorporates natural elements into technology. The one-piece knitted mesh fabric is soft and fits like the surrounding nature. With the ANTA NEST nest-shaped stable structure and non-slip rubber outsole, the structure is nest-level stable and nest-level comfortable performance. As the designer said, “The strength of the branch itself is very weak, but the moment it is woven and condensed into a nest, it gains infinite power.” Nest shoes not only have a natural and flexible design, but also wrapped comfortably in 360-degree. It can also be worn at outdoor scenes. The nest shoelace gives consumers not only the desire for nature, but also allows consumers to wear nature under their feet, no longer confined to the narrow space between steel and concrete.
Bright design sweeps the world, leading a new sporty style
With the successive exposure of ANTA and SALEHE BEMBURY cooperation shoes, the natural color scheme and avant-garde design style have aroused the attention and expectations of the whole network. After reported by well-known trend media at home and abroad, such as HYPEBEAST, ULSUM and NOWRE, the attention and praise continued to soar.
(Netflex popular drama actress Diane Guerrero uses Monroe pink nest shoes to create an urban outdoor look)
Nest shoes are also very popular among celebrities and KOLs, such as American actress and writer Diane Guerrero, the Streetwear Model & IG Goddess Adrianne ho, etc, all have used the sports fashion styles created by nest shoes to share their own matching experience.
Nest shoes creative setting
Embrace young consumer groups to create industry-leading products
The Nest shoes presented by ANTA and SALEHE BEMBURY this time are an update of young people’s urban life based on natural outdoor inspiration. It is an all-round improvement of natural concepts. The design inspiration comes from the bird’s nest in nature, and ANTA and SALEHE BEMBURY use the return of Natural design concepts and unique nest-shaped design to create a new trend for sports brands. It shows the balance between man and nature, city and nature. The new generation of young consumers not only pay attention to the functionality of products, but also pay attention to the output of brand values, and pursue individual expression and spiritual resonance. And this time Anta attacked with the concept of experiencing nature in the city, advocating the new trend of urban outdoor, which is bound to bring new surprises to young people.
The advent of Nest Shoes greatly empowers Anta’s brand power and product power, and strengthens consumers’ recognition of the Anta brand. As an indispensable backbone in the sports circle, Anta has always been committed to embracing young people, injecting vitality into the brand through continuous innovation, and creating innovative co-brand projects and trendy products for young people.
Flowers symbolize beauty and hope. They play a healing role in this society full of anxiety and unrest and more frequently appear on clothes. The lily in Chinese culture is auspicious, respect and good luck. Its elegant appearance comforts restless souls gently. As for patterns, outlining, yellowing illustrations, abstract expressions and fine depiction contribute to lilies in various forms. The lily plays a key role in patterns, connecting garments with the wearer tightly.
Fine and thick lines outline the lily. Minimalist brushstrokes and lavish color changes reflect the vitality of blooming lilies. Brights give positive energy to garments. This kind of pattern is ideal for shirts and dresses.
From buds, petals to stamen or pistil, fine depiction brings different forms of blooming lilies. Tones are bright and lavish, enhancing the visual tensile force. This type of pattern fits shirts and skirts.