How does the climate crisis transform the luxury industry

Consumers and investors are increasingly concerned about environmental issues. From alternative raw materials to which categories are growing faster, Luca Solca studied four issues facing the luxury goods industry.

Geneva, Switzerland-Consumers and investors are increasingly concerned about the environment, and four related forces will reshape the luxury goods market. More importantly, as climate and population growth put greater pressure on our planet, these concerns may intensify over time.

Environmental consumers will increasingly ask themselves which products are the most environmentally friendly, and then buy these products. But this is not an easy question to answer. Under which conditions the environment is much eco-friendly? How much is the water consumption? How about the carbon dioxide emissions? How serious is the pollution? If the mining industry is more environmentally friendly, then hard luxury goods will be the best choice.

Think about this, watches and jewelry have been worn thousands of times before being replaced, and most fashions have been worn dozens of times at most. More importantly, the environmental footprint of maintaining hard luxury goods is negligible. In contrast, the washing and dry cleaning of ready-to-wear garments has created a very negative environmental impact throughout its life cycle, and this effect is as serious in its production process.

Even if we take into account the pollution factor (the CO2 emissions of the mining industry are 2-10 times that of the fashion and accessories manufacturing industry), for those hard luxury brands trying to reduce the impact, using recyclable precious metals may be a very wise move. For example, 71% of Pandora’s gold and silver comes from recycled materials, and the brand’s goal is to reach 100% by 2025.

Alternative raw materials

The consumers ‘concern about animal welfare and the link between animal products and the environment are continuing to rise. Almost all major luxury brands have begun to ban the use of animal fur, which was the pillar product of the luxury industry in the past. As the recent controversy over crocodile farming has shown, we expect that the use of rare leathers may have a similar ending. In December 2018, Chanel announced that it would no longer use rare leather and fur in its collection. Wherever Chanel goes, others will follow.

The problem with leather is the same: Synthetic leather is the choice of only a few brands today, mainly because leather is largely regarded as a by-product of meat production. But as people continue to reduce beef intake, cowhide substitutes will definitely become more and more important. Luxury companies must improve their usage of raw materials, especially when a specific raw material is at the core of their brand’s DNA. Prada’s move to recycle nylon is the best example of proactive management in this regard.

Try to resell, challenge the brand perception

Luxury and fashion products are opening up to a wider audience, and the secondary market is about to usher in major developments. Although environmental issues may be a factor that drives people’s increasing interest in “second-hand” products, the main factor is actually the decline in the price of iconic luxury products for consumers and the increase in retail traffic. Resale giants The RealReal, Vestiaire Collective and Chrono 24 are at the forefront of the “second-hand” revolution, followed by a long list of players available.

Luxury brands are slowly embracing this trend and have established similar special partnerships and initiatives with existing physical and digital retailers such as Selfridges and Farfetch. Just not very long ago, Gucci collaborated with The RealReal to launch an online store.

The demand for second-hand products is often concentrated on big brands, even more than the demand in the primary market. A special study pointed out that Louis Vuitton, Hermès, Chanel and Gucci accounted for most of the second-hand demand for handbags, while Rolex dominated the watch market. This may increase the popularity of products on the Internet and on the street, which also means that luxury giants must further increase their efforts to fight with the brand vulgarization.

Stricter ESG reporting

ESG (Environmental, Social and Corporate Governance) reporting is still in its Primary Stage, much like financial reporting before the introduction of stock market regulators. In the luxury goods industry, companies often emphasize indicators that make themselves look good, while only making limited disclosures in other areas. But driven by consumer and investor demand, this situation may change quickly.

The negative environmental impacts of the fashion and luxury goods industries mainly occur in their extended supply chains. Observing the company’s specific performance and comparing vertically integrated companies at different levels will yield meaningless results.

Even if we look at elements such as carbon emissions that have received much attention recently, we found that Richemont is one of the few companies that report emissions within the “Scope 3”, which means that it not only discloses the third-party suppliers’ Direct emissions and their indirect emissions are also disclosed. The other exception is Kering Group, which also provides more extensive information disclosure. We expect this to become standard practice in the future.

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The Reversed Future Confirmation of Menswear Color Trend

Menswear Color Trend

Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.

Menswear Color Trend

Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraints of space, Purple Heather takes us to the parallel world of the past and the future. On S/S 2021 menswear catwalks, Purple Heather reinterprets the design language of street menswear with its mysterious and elevated hue.

Menswear Color Trend

Technology changes our era. The high temperature of magneto-caloric effect brings heat as well as Orange Tiger, driving us to explore the future and the unknown. As a bold bright on S/S 2021 catwalks, Orange Tiger injects new energy into street items such as outerwear and knitwear.

Menswear Color Trend

This colorway is inspired by infinite imagination of the virtual world. As a key color of early spring, energetic Orange Tiger meets cold Digital Multicolor. Star White and Anthracite give a real touch, while Vivid Blue enriches the palette. Digital Multicolor adds a lavish futuristic technical feel and displays the retro futuristic aesthetics.

Menswear Color Trend

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9051-col_125/

The Unfocused Flowers Pattern Trend for Womenswear

Unfocused Flowers pattern

Technical digital theme prompts the rise of unfocused prints and injects new vitality into flowers. Painting, twisting and layering bring rich intonation and visual effects to flowers.

Unfocused Flowers pattern

The Philippine artist Olan Ventura has created a number of acrylic paintings in the tradition of 17th century Dutch still life. His paintings duplicate symbolic details in Vase by Jan Davidsz de Heem in 1660. Its ragged edges drop to grapes and other parts. His works are imbued with twists, abstraction and artistic feel.

Unfocused Flowers pattern

Ink painting flowers are stacked on the blurred and painted background, strongly artistic. Crossed brushstrokes create a blurred and unfocused visual effect. Single lines draw layers.

Unfocused Flowers pattern

Light blurred flowers dominate and pair with twisted, diagonal and waterfall fusion techniques to appear on the twisted and blurred background, delivering a psychedelic and mystical feel.

Unfocused Flowers pattern

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8999-col_126/

The Catwalk Analysis of Fendi Light and Shadow Menswear and Womenswear

Menswear and Womenswear

Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer’s childhood and the family life during pandemic. Silvia says, “Time spent with family – descendants who raised together in Rome – prompts quiet introspection in a window or garden to watch the world go by.” Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women’s haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It’s said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.

Menswear and Womenswear

Whites are warm and peaceful, revealing this series longs for natural tones during self-healing in home life. The puffa jacket emphasizes the warm tactility of white.

White Tones

Blues are pure visually. They are positive and healing, more appealing in this environment. This season blues are gentle and elegant.

Blue Tones

This season formal wear is blended with leisure and ease. Bright red is passionate, bright and dynamic. It is estimated to be a key color for modern elegant clothes.

Red Tones

For a full fashion brand trend analysis report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_9000-col_30/

The Analysis of Womenswear Fast Fashion Benchmark Brands

Fashion Benchmark Brands

This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.

Fashion Benchmark Brands

1. Zara selects Mica Arganaraz for its A/W advertising campaign. 2. The collaboration collection of H&M and Giuliva Heritage is on sale on 3 September. Its minimalist style resembles Jil Sander. 3. H&M joins hands with Justin Bieber for a street collection. 4. H&M teams up with Lebanese designer Sandra Mansour for a co-branded series. Liu Wen leads the summer styling.

Fashion Benchmark Brands

Dresses, trousers and tops hold the highest percentage. Outerwear shows an obvious growth, followed by skirts and vests. Cartoon images, daily casual items and blazers dominate. As for silhouettes, casual loose shapes are main. Wide-shoulder design is employed. Vests and other tops also increase.

Fashion Benchmark Brands

Giuliva Heritage is founded in 2017 by a couple, Gerardo Cavaliere and Margherita Cardelli. Margherita always borrows clothes from her husband’s wardrobe, and later they reinterprets womenswear with menswear outlines. The brand is famous for its neutral and modern lines, as well as nonchalant yet tasteful items.

Fashion Benchmark Brands

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8964-col_35/

How can fashion brands grasp the opportunity in the wave for ip co-branding continues

The rapid momentum of the licensing market has swept across all walks of life, and cross-border co-branding in the fashion industry has become a trend. IP now become a powerful force for brands to connect with young consumer groups.

Strong IP x fashion

Support brands to quickly attract attentions and enhance its product power

fashion ip

Kappa x “Crayon Shin-chan” joint series of shoes:  On the 30th anniversary of Crayon Shin-chan’s “debut”, the joint shoes with Kappa are launched.

– When the national tide is on its way. Chinese style takes over

fashion ip

Li Ning and the official cross-border authorized agency of Dunhuang Museum-fresh and living things, explore the Silk Road together in the desert show.

– From fashion to high end luxury

Gucci Disney series

fashion shoes

Light luxury brand GUCCI teamed up with Disney’s classic cartoon character Mickey Mouse and bring us a New Year collaboration series. We can see the Mickey Mouse image is on every single product. From clothing and bags to watches and accessories, this series is extremely rich.

UNIQLO X DISNEYX AMBUSH Tripartite crossover

fashion ip

The Disney Minnie-themed UT series launched by Uniqlo and AMBUSH is officially on sale. Within one day, six joint UT models have sold more than 10,000 pieces in Tmall stores.

fashion ip

Do you still remember the classic hit Uniqlo x KAWS series in last year? It was sold out in 3 seconds, driving the search volume of Uniqlo brand on Tmall to increase by 37 times, Weibo topic hastag views reached 470 million. Uniqlo parent company bucked the stock market and rose up to 4.58% as of the closing time on June 5.

According to the “2020 Global Licensing Market Report” published by the International Licensing International Association in New York, USA, the global retail sales of licensed goods increased to 292.8 billion US dollars in 2019. Fashion authorization ranks third with 33.8 billion U.S. dollars (11.5%).

View more Chinese fashion trend report, pls visit https://www.popfashioninfo.com/analysis/market/

Boundless Lab Bosie The Womenswear Designer Brand

Womenswear

Bosie is a genderless fashion brand co-founded by designers from London College of Fashion and Institute of French Haute Couture. It aims to break all limits and rules to provide gender-neutral items for fashion-inspired consumers via stylish design, cutting, high quality and affordable price. Retro and playful products present adults’ innocence, seriousness, freedom and romance.

Womenswear

Retro color proportion is youthful. Placement collage patterns are unique and novel. Playful colors enliven overalls. The loose silhouette is comfortable and durable, with color-blocking to brighten the shape and add depth.

Womenswear

Color-blocking enriches the visual effect, with deconstruction for fun. 3D patch pockets show newness. Placement color-blocked decorations and patterns are chic and lavish.

Womenswear

Color-blocking is clean and simple. Pockets on the chest and fun patterns make items lively and appealing.

Womenswear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8900-col_34/

The Silhouette Trend for Women’s Bright and Vigorous Underwear

Women's Underwear

For the young market, comfy silhouettes pair with dynamic brights and bold patterns to inject optimistic moods, renew practical two-mile wear and release vigorous and inclusive underwear and loungewear collections. Brights and statement-making prints inject an air of youth into home hub themes. Jersey T-shirts are worn over full-cup bras, and cutouts fit low-intensity activities and everyday wear. Comfortable and versatile silhouettes are employed. Marble prints upgrade classic slip dresses and underwear sets. Boxy shorts update sleepwear sets, and this silhouette has been popular among young ladies. In view of the popularity of knitted sets, jumpsuits fit for sofa and streets can be explored.

Women's Underwear

Comfort is the focus. Color-blocked lace or spliced patterns make simple triangle bras more fashionable and attractive to young ladies and teenagers. Abstract animal prints or modern flora textures contribute to multiple pieces of briefs which echo each other in colors and prints, thus promoting sales.

Color-Blocked Triangle Underwear

Panels in tonal colors but different textures are stitched to show newness, such mesh and stretchable fabrics, matte and sheeny fabrics. Besides, color blocks give a vigorous feeling to basic styles, fully showing the appeal of trendy colors. In light of consumers’ attention to new eco-friendly materials (especially close-to-skin items), organic cotton, breathable and non-toxic dye are advised.

Stitched Briefs women's underwear

Modern sports bras tap into consumers’ demand for various occasions. The broad elastic band below the chest offers stronger support, fit for low-intensity exercises. Cutouts are youthful and individualized. High-neck design is recommended, so the item can be worn as a top.

Cropped Tops

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8894-col_129/

The Color Trend for Women’s Digital and Energetic Underwear and Loungewear

Women's Underwear and Loungewear

Consumers’ pursuit of novelty drives the development of enhanced natural colors. Enhanced natural colors consist of strongly digital organic colors, vigorous and optimistic. Dynamic and positive brights upgrade familiar styles and details. Unique hot hues can transform basic shapes, prints, fabrics and embroideries. This report will deeply interpret strongly digital positive brights.

Women's Underwear and Loungewear

Festival Fuchsia is a key color for S/S 2022. Its supernatural feature and mood-boosting quality make it ideal for both the real world and digital world. Festival Fuchsia, Grape Wine and Bright Cobalt inject vitality into embroidery. Handicrafts create print and dye effects, fit for embroidered intimates, sleepwear and loungewear, or holiday series.

Women's Underwear and Loungewear

Pink evolves to be saturated rose red and mixes with a blueish tinge in S/S 2022. Festival Fuchsia will sweep all seasons with its saturated quality sense, ideal for both offline and online. In this society full of challenges, bold pink will show its strong appeal to new optimists and bring positive energy and vitality. It has been popular in the young market.

Women's Underwear and Loungewear

Festival Fuchsia is statement-making and independent. Handcrafted embroideries soften this color, with fine straps and lace for sexy bright collections which are put in display area to attract young consumers.

Women's Underwear and Loungewear

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8785-col_125/

The Special Companions Silhouette Trend for Bridesmaid Dresses

Bridesmaid Dresses

The bride is the most beautiful woman on her wedding day. If the bride is the brightest moon in the sky, the bridesmaids are little stars. They complement each other. Bridesmaids play an essential role. Therefore, their dresses are also meticulous and match the wedding theme.

Bridesmaid Dresses

One-shoulder gowns are popular with their elegance and sexiness. Quality fabrics such as silk make gowns comfortable and elevated.

One-Shoulder Style bridesmaid dresses

Slop-shoulder and one-sleeve designs are more unique. Silk is sheeny and premium. Trousers are worth a try. Trousers are less elegant but neater, with feminine elements such as ruffles to soften this kind of style.

One-Shoulder and One-Sleeve Style bridesmaid dresses

Fine shoulder straps work with the V-neck design for simple yet seductive styles. Jewellery on the neckline brightens the gown. Silk and gauze can pair with pleats, beads and embroideries for unique gowns.

Slip Style bridesmaid dresses

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8819-col_129/