Sustainability is key for S/S 2020 Milan Fashion Week. Ermenegildo Zegna, Corneliani, Marni and SUNNEI all used space environment to interpret new collections. Artistic and gentleman-style Italian styling is dominant. This report analyzes S/S 2020 Milan Fashion Week in color, style, craft, stitch&yarn.
Orange red, blue, khaki, purple and green tones are key from S/S 2018 to S/S 2020. Orange red and blue tones are most popular and see a rise.
Calm red dominate knitwear, paired with yellow and khaki tones. The thin pullover is worn over shirts to add extra appeal.
Grayish blue tones work better on business casual styles. The tonal palette is highlighted, and layering is dressier. SUNNEI’s three layers with different lengths enrich the look; Giorgio Armani’s tonal scarf is harmonious.
The loose shoulder vest is important for S/S 2020. The vest can be styled with the tee and shirt, which is youthful and fashionable.
Appliques are more lively and playful. Delicate machine embroidery appliques and crocheted appliques are underlined. Neil Barrett’s unicorn applique at the centre-front is simple and bold, and the abstract style adds an artistic feel.
Panelling is mainly applied to sweatshirts. Workwear styling is key. Geometric dissecting at the shoulder, sleeve and hem adds extra appeal. Shiny sport fabrics are dominant. Tonal colors are often seen.
Fine stitch patterns are key, and the thin surface works best for summer. Subtle textures, soft darker pastel colors, diamond cables and abstract plants are highlighted.
Melange yarns are more delicate. Missoni uses stripe-style melange yarns and rainbow neon colors to add freshness.
Bent lines make a comeback. The all-over bent lines provide stripe-like optical appeal. The colored lines and surfaces are more striking. Jacquard and stitch are key. Jacquard emphasizes contrasting colors, while stitch underlines dimensional textures.
Graphics, thickness and combinations of yarns and stitches bring newness to stripes.
With the influence of floral adult shirts, all-over florals are applied to knitwear. Paisley and bohemian florals are dominant. Intense colors and the deep feel are mixed. Jacquard and print are mainly opted for.