Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.
PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.
OXY Studio collaborated with evian. Macaron colorways are girly.
Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.
White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.
POP-up stores are seen as short behavior art. “Limited”, “First Launching” and “New Product” are often seen in pop-up stores. POP-up store are always eye-catching through using new technologies, unique storefronts and varying colors. For fashion industry, spring is the fashion season for new styles.
PEACEBIRD X SESAME STREET
Peacebird Men re-interprets the classic characters in Sesame Street. Trouble Andrew and Reilly show their 2 special collaboration collections, exploring new possibilities.
Oishi x AKOP
Oishi joins hands with Han Huohuo to release the Oishi x AKOP collection. Salted egg yellow is the main tone, with black and white tones. The inspiration comes from the salted egg potato chips of Oishi. Oishi’s garments in collaborated collections will be for sale in pop-up stores. The interesting point is that the outside fitting model wears a large salted egg, and the new salted egg chips are placed in the yellow shopping cart.
LACOSTE × KEITH HARING
The Lacoste x Keith Haring collection uniquely interprets street fashion. Lacoste keeps a balance between classics and fashion, while Keith Haring is rebellious and unruly. The walls are inspired by Keith Haring’s classic works. The dancing figures set a basic tone. The collaborated items are bright and vibrant. The vintage subway seats and street vending machines are placed in stores. The soft colors and light are artistic.
UNDER PEACE×Junji Itou
UNDER PEACE once collaborated with HELLO KITTY, SpongeBob and others. In 2019, UNDER PEACE joined hands with Junji Itou, a famous Japanese horror cartoonist. Junji Itou’s best work Tomie is chosen. The grown-up, classic and interesting style is combined with Under Peace’s military, street and skateboard.
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Converse has released the special collaborated collection called Reimagined. Koche, Feng Chen Wang and Faith Connexion were invited to reinvent fashion, street and contemporary art to renew Converse.
The CONVERSE X KOCHÉ collection reveals the mixing of haute couture and sports. Asymmetrical motifs are used a lot. Feminine details like lace are creatively combined with the logo of Converse. The collection shows a elevated feel and the girls’ power.
The CONVERSE X FENG CHEN WANG collection interprets the collision between basketball and femininity. Wide silhouettes, colored tapes and ribbed cuffs show a vibrant street feminine style.