fashion brand analysis

The Menswear Runway Analysis of DIOR MEN

Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.

Formal dresses, casual wear, and active styles were all paired together in this season to create looks that are suitable for both daily life and going-out. Mix-and-match also celebrated the theme of this collection, translating literature through the language of couture.

Check was brought to the forefront this season. Color changes and bias-cut injected newness into the classic checked elements. DIOR paired different checked garments with sequined neckties for the elegant image of gentlemen, which caught the fashion trend and nodded to the classics.

The painted images were adapted from the cover graphics of Kerouac’s posthumously published novel, Visions of Cody, to interpret the new perspective of crafts and culture. Leather motorcycle jacket is decorated by patterns in bright colors to feel a modern touch.

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The Womenswear Runway Analysis of CHANEL

CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer’s lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly’s wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

Bright colors were the mainstream of this ready-to-wear show, which was not a stranger to CHANEL, because Karl Lagerfeld often applied these tones in the last 80s and 90s. It could be the exclusive memory for CHANEL in that period.

Virginie Viard woven the brand DNA of CHANEL into the motif this season. Double-C was integrated into jacquard, obscure motif, yarn-dye and sequin to form fabrics. Besides, logo is rather important to the luxury market, and this essence of brand creates ready-to-wear with high recognition.

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The Womenswear Runway Analysis of Christian Dior

Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show’s scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60’s runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan’s long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.

Game is the core element of this runway. Inspired by the board games, the palette of Christian Dior creates dazzling, flamboyant, artist and fun colors. Celandine, Island Green, Marzipan and Oriole group a bold colorway and present the playfulness of games.

The Slim Look collection, presented in 1961 by Marc Bohan, was described by the fashion press as follows: “It completely changes fashion, just as the New Look did in 1947.” In this season, Maria Grazia Chiuri once again inherited and nodded to the classic. The use of high-satu-ration palette created avant-garde and bold modern looks.

Tonal sport suits mix baseball shirts, boxing shorts, sport underwear with trench coat. Nylon and diving fabrics are used to adapt to multiple occasions. The matching with 60’s Go-go Boots interprets an alternatively elegant image of Dior lady.

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The Analysis of Wooyoungmi The Menswear Designer Brand

The Korean designer Wooyoungmi is a female who is successful in the world of menswear, and her brand has already been a leader of the Korean fashion. The delicate and precise designs of Wooyoungmi hope to provide consumers with beautiful yet unconventional clothing. Just like the experience of art and culture, fashion can also jump out of the ordinary. In the A/W 21/22 collection, designer focuses on ‘Nature’, an unbroken natural condition. A series of outdoor elements express designer’s concern about nature and her awed heart of exploration.

Wooyoungmi enlarges the silhouette of clothing in this season. The widened shoulders of different items strengthen the masculine power and fit more occasions.

The matching of wool is essential for autumn and winter. Soft tactility is combined with delicate details to interpret basic woolen coat, which exudes the minimalism of modern gentlemen.

Denim item is the fashion element injected by Wooyoungmi. The decorations on the pockets, back and patterns of original denim and black denim are delicate and unconventional.

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The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Janpanese fashion brand analysis

The latest A/W 2021 collection of the niche Japanese brand Cycle by M.Y.O.B. was titled as Skin Ship, which tried to revoke the touching between people during the spread of epidemic. The nude color with fine tactility expresses a delicate street fashion. Sustainable eco leather and fur are applied to the avant-garde streetwear to exude the new luxurious feel of ecology. Soft eco fur and plant-dyed nylon endow peaceful colors with warm textures. The first collaboration with the Russian artist Kiristina Tuzova brought hand-painted illustrations that surpassed the boundaries of race and gender. The bold and flamboyant visual effect is rather impressive.

The material of this season echoes the concept of Skin Ship. Lightweight gauze is used to expose the skin indistinctly. The painted portraits of artist are combined with tight-fit tailoring to interpret the concept of Second Skin.

Signature street items as sweatshirt and shirt are mixed with leather pants and straight corduroy pants. Artistic illustrations are added to shirt to exude the clear fashion attitude. Eco-friendly fur is layered with nude sweatshirt to express the new luxurious feel of ecology through the avant-garde and delicate street fashion.

The loose silhouettes of crewneck pullover sweatshirt are cozy and rebellious. Individualized prints are decorated on the chest, and the signature curvy tailoring expresses the attitude of street fashion.

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The Analysis of BANXIAOXUE The Womenswear Designer Brand

The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind “Nature” is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women’s longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.

The elegant French style is revealed in the details of S/S 2021 dress. Lustrous and soft fabric is selected to fully present the graceful feminine body.

The blouse in this S/S 2021 ready-to-wear collection is sweeter. Cropped and waisted silhouette, divided waist design, organza puff sleeve and chest pleats strengthen the graceful lady style.

Gentle edge decorations apply color-blocking lace and embroidery on ruffle, dress hem and body to show color contrast. The color-blocking decorations are more graceful and delicate.

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The Analysis of RITO The Womenswear Designer Brand

The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.

Masculine silhouette uses delicate and neat tailoring. Suit is collocated with sexy camisole to stress the confidence and send out the smart feminine charm.

Basic shirt is layered with camisole to present an unlimited and relaxing mix & match. The clear length contrast and rich layers improve the utilize value.

Densely quilted vertical stripes improve the quality, and make stuffed fabric thermal, stylish and light. The hanging outerwear in natural colors is practical and versatile.

Loose and crisp shirt silhouette uses classic neutral colors to present the neat modern style. Side slit and thin waist-bag reveal the fashionable feel and functionality. Quilting brings a flat and light appearance to padded shirt and makes the style delicate and elegant.

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The Analysis of HAMCUS The Menswear Designer Brand

HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.

3D pocket, insert pocket and zipped pocket on back part all increase the functionality of clothes.

Zippers allow clothes to have detachable and air-permeable functions, and also increases the charming structural design. The futuristic and personalized clothing well fits the brand’s world view.

Water-washed denim fabric has gentle color tone, which is suitable for whole body styling with details and newness. Air-permeable back design, large decorative pocket, detachable shoulder and splicing all provide denim with features.

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The Feminine Power Womenswear Catwalk Analysis of Jil Sander

German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

Lace underwear dress can better underline women’s lines and charm under the Purism frame. The more frequent design lines present a more free attitude, which is modern yet formal.

Slant tailoring creates the powerful dress structure. And the postmodern tonal splicing forms a unique mix & match design.

Large-scale black & white butterfly silhouette is added into soft and smooth silk fabric, romantic, fantastic and charming. Lucie and Luke Meier still pay attention to the structure and linear silhouette to build new neck details.

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