The Analysis of HAMCUS The Menswear Designer Brand

Menswear Designer Brand

HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.

Menswear Designer Brand

3D pocket, insert pocket and zipped pocket on back part all increase the functionality of clothes.

Menswear Designer Brand

Zippers allow clothes to have detachable and air-permeable functions, and also increases the charming structural design. The futuristic and personalized clothing well fits the brand’s world view.

Menswear Designer Brand

Water-washed denim fabric has gentle color tone, which is suitable for whole body styling with details and newness. Air-permeable back design, large decorative pocket, detachable shoulder and splicing all provide denim with features.

Menswear Designer Brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10147-col_34/

The Feminine Power Womenswear Catwalk Analysis of Jil Sander

fashion catwalk brand

German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

fashion catwalk brand

Lace underwear dress can better underline women’s lines and charm under the Purism frame. The more frequent design lines present a more free attitude, which is modern yet formal.

fashion catwalk brand

Slant tailoring creates the powerful dress structure. And the postmodern tonal splicing forms a unique mix & match design.

fashion catwalk brand

Large-scale black & white butterfly silhouette is added into soft and smooth silk fabric, romantic, fantastic and charming. Lucie and Luke Meier still pay attention to the structure and linear silhouette to build new neck details.

fashion catwalk brand

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10050-col_30/