Designer Brand – Topfashion

The Analysis of YUHAN WANG The Womenswear Designer Brand

YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. “Beauty with weirdness, softness, delicacy and sensibility” says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women’s vulnerability. The vaguely Western strand of her theme explained this season’s horse prints among Wang’s roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.

Keeping the fusion of traditional Chinese styles and modern elements, YUHAN WANG selected lightweight, smooth chiffon, silk, and lace to be the materials The translucence of fabrics and bared skin created lithe poetry and hazy aesthetics.

S/S 2022 collection maintained the romance of YUHAN WANG. Plenty of roses were integrated with darker colors and chiffon fabrics to feel the flowing gracefulness. All-over printed X-line floral suit exuded liveliness in the serious atmosphere. Such fusion and interconnection offered a really unique touch.

The soft fabrics of signature crinkled dresses applied shirred structures to present strong drapability. The combination with all-over printing broke the original order of flowers and strengthened the waisted effect to reveal the beauty of oriental women.

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GANNI The Womenswear Designer Brand

GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the “Scandi 2.0” brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.

Fun smiley face is combined with flowers and letters or arranged in order to show lively and vital color blocking. Striped smiley prints and front insert pockets can be paired with denim miniskirt and Chelsea boots.

Gentle floral print is always the signature of GANNI. Graceful dresses with pastoral flowers fuse elements together. We can feel stronger playfulness through the dazzling colors and color conflicts than the past Scandi style.

The large-scale use of mixed curves and straight lines is more eye-catching. Black and white top-stitches is paired with crisp leather. The placement decoration on pockets reveals the sweet and cool romance of early autumn.

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The Analysis of 7440.37.1 The Menswear Designer Brand

The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. “Inert” has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.

The latest A/W 21/22 collection of 7440.37.1 was titled NO.7440 and centered around “New Series, No Definitions”. With no extra definitions, the lines, structures, colorways and visual effects of this collection were all transformed from emotions. The disorderly presentation accentuated the details and created a brand new chapter. Variable shirts, utility jackets, suit jackets and trousers were shown in this season.

The irregular color blocking of this season divides clothing structure into different shapes to form a new visual image and layered effect. Different colors are used to form a strong linear effect. This disorderly styling perfectly presents the theme of this season.

The stitches in this new collection form a novel visual effect. Fake and real structures are mixed together, and the color conflict brought by black and white enriches the general layers. A harmonious yet messy prettiness is presented.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11390-col_34/

The Analysis of Japanese Brand FRAY I.D The Womenswear Designer Brand

FRAY I.D is a popular womenswear brand of MASH style lab. To order to obtain pleasure of wearing clothes, superior Elegance is combined with fully self-expressed avant-garde Mode to carry out a new street fashion for next generation. A/W 21/22 collection maintains the elegant fashion principle of the last season to create intellectual knitwear and minimalist overcoat.

Among the ready-to-wear of A/W 21/22 collection, minimalist woolen coat is paired with black dress and sexy translucent knitwear is matched with black A-line dress to set off the elegancy of women.

Knitwear is the core item of this collection, which features minimalist and wrapped silhouettes. The wrapped knitting on waist and shoulder exudes the elegancy of intellectual lady.

Lapelled and point-collar coats show minimalist H-line and tight-fit silhouettes in A/W 21/22 collection. Regular khaki and blue colors are rather suitable for office ladies.

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ZOE MELODY The Korean Kidswear Designer Brand

The Korean brand ZOE MELODY can naturally combine different colors together to compose daily and comfortable rhythms. The bright and fun colors in the A/W 21/22 can better attract children, and these lovely animal patterns and unique prints are also adorable.

Fresh grapefruit reminds us of warm joyous mood and fruitful harvest. Wearing such color in autumn will definitely make the wearer happy.

Novel patterns enliven the set. Ribbed neckline, cuff, hemline and tightened leg opening of sweatshirt, sweatpants and collarless jacket can better present the athleisure style. Bold and bright colors are selected to attract kids.

Irregular oval dot is a highlight for A/W 21/22 kidswear design, which breaks the limit of normal shape and catches eyes.

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Frankygrow The Japanese Kidswear Designer Brand

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of ‘Simple Pop’. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

The irregular edges of patterns can show the uneven effect of ink smudging, which breaks the convention of common black and white checks. This simple yet unique design presents the innovative ideas of designer.

Geometric segmentation is a highlight of Frankygrow in this season. Simple hexagons, circles and squares divide sleeves and dressed into multiple parts, which makes flat graphics dimensional.

Jacquard fabric is applied widely in this season. Trimmed threads are rolled up by hands to produce 3D fabrics, which look like little flowers.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11164-col_34/

The Analysis of Wooyoungmi The Menswear Designer Brand

The Korean designer Wooyoungmi is a female who is successful in the world of menswear, and her brand has already been a leader of the Korean fashion. The delicate and precise designs of Wooyoungmi hope to provide consumers with beautiful yet unconventional clothing. Just like the experience of art and culture, fashion can also jump out of the ordinary. In the A/W 21/22 collection, designer focuses on ‘Nature’, an unbroken natural condition. A series of outdoor elements express designer’s concern about nature and her awed heart of exploration.

Wooyoungmi enlarges the silhouette of clothing in this season. The widened shoulders of different items strengthen the masculine power and fit more occasions.

The matching of wool is essential for autumn and winter. Soft tactility is combined with delicate details to interpret basic woolen coat, which exudes the minimalism of modern gentlemen.

Denim item is the fashion element injected by Wooyoungmi. The decorations on the pockets, back and patterns of original denim and black denim are delicate and unconventional.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11125-col_34/

The Analysis of Cycle by M.Y.O.B. The Womenswear Designer Brand

Janpanese fashion brand analysis

The latest A/W 2021 collection of the niche Japanese brand Cycle by M.Y.O.B. was titled as Skin Ship, which tried to revoke the touching between people during the spread of epidemic. The nude color with fine tactility expresses a delicate street fashion. Sustainable eco leather and fur are applied to the avant-garde streetwear to exude the new luxurious feel of ecology. Soft eco fur and plant-dyed nylon endow peaceful colors with warm textures. The first collaboration with the Russian artist Kiristina Tuzova brought hand-painted illustrations that surpassed the boundaries of race and gender. The bold and flamboyant visual effect is rather impressive.

The material of this season echoes the concept of Skin Ship. Lightweight gauze is used to expose the skin indistinctly. The painted portraits of artist are combined with tight-fit tailoring to interpret the concept of Second Skin.

Signature street items as sweatshirt and shirt are mixed with leather pants and straight corduroy pants. Artistic illustrations are added to shirt to exude the clear fashion attitude. Eco-friendly fur is layered with nude sweatshirt to express the new luxurious feel of ecology through the avant-garde and delicate street fashion.

The loose silhouettes of crewneck pullover sweatshirt are cozy and rebellious. Individualized prints are decorated on the chest, and the signature curvy tailoring expresses the attitude of street fashion.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_11085-col_34/

The Analysis of Louis Vuitton The Luxury Womenswear Brand

As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world — LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
Latest brand news:
1. LVMH Group’s 75 Maisons announced commitments to Métiers d’Excellence and signed Worldwide Engagements for Métiers d’Excellence on July 23.
2. On July 22, LVMH announced the final date of 2021 LVMH Prize for young fashion designers – 8th edition. The final will take place on Tuesday, September 7 at the Louis Vuitton Foundation.

Photographed in Normandy, France, Nicolas Ghesquière’s Fall-Winter 2021 collection pays reference to a different era, perpetuating the Maison’s Spirit of Travel. Reflecting on Greco-Roman antiquity with designs that collide with 20th century modernity, Nicolas Ghesquière’s collection incorporates the exquisitely illustrated world of Italian artistic design atelier Fornasetti.

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The Analysis of Lily Brown The Womenswear Designer Brand

The popular Japanese womenswear brand Lily Brown was founded by Mash Style Lab in 2010. The brand concept is to help all the women maximize their happiness. The comfortable and elegant looks of A/W 21/22 collection create an exclusive Lily Brown feast for young ladies.

Dress look is the core of this ready-to-wear collection. A-line and loose H-line are selected as the silhouettes. Peaceful, elegant realistic flowers are printed on chiffon and cotton-linen fabrics. The pairing with leather boots fully reveals the elegancy of women.

Basic checked woven fabrics are spliced on sleeves, body and waist. The flexibility of checked splicing provides women with more daywear styles.

Feminine smocking and pleating are the main crafts in A/W 21/22. Smocking process is mostly applied on cuffs and shoulders of dress, while pleating is made on neckline, middle sleeves and dress hem to present the softness of women.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_10977-col_34/