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8ON8 maintains its understanding of humor and retro future. Exploring the sustainable garden, 8ON8 endows more items with eco-friendly visual effect. The combination of tailoring suit and recycled fiber fabric is the highlight this season. Besides, all the shirts this season are made by reformed ocean rubbish.
8ON8 x Asics combines high-end functional fabrics and traditional crafts. Structural design and modern sport elements are interlaced through extreme tailoring and the control of body proportion to search for more possibilities. Besides, other classic products and collab collections are shown to present the diversified design style of Asics.
Retro and futurist aesthetic takes the colors of 8ON8 away from classic black, white and gray. The application of luxurious textures creates multiple layers on the flat horizon.
Brand applies splicing, bleaching and water-washing processes on popular denim fabric. The splicing with white denim recreates the design aesthetic. Well-finished denim vest can be worn skin-tight or outside.
The Russian designer brand SHI-SHI was founded by Yulia Shinkareva at a small sewing workshop in 2015. Its neoclassic clothing style has helped the brand to become one of the leading Russian womenswear brand in five years. Overcoat, trouser suit and tulip-print handbag are the special products. SHI-SHI calls for the integration of different kinds of women.
Designer applies inlay process to form embossed lines on skirt, which can improve the fabric texture. The combination with A-line dress hem creates a customized neat styling.
The matte leather in this collection selects khaki tone, such as gentle camel, beige, khaki and deep brown. Color-blocking, structural tailoring and reconstitution are applied to create an independent and capable women fashion under the neoclassic clothing style.
To present neoclassicism in a more perfect way, SHI-SHI has also released suits, dresses and blouses in rust red, patina green and relief yellow. More minimalist and fitted clothing are provided to those modern women who are chasing for neoclassicism.
HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.
3D pocket, insert pocket and zipped pocket on back part all increase the functionality of clothes.
Zippers allow clothes to have detachable and air-permeable functions, and also increases the charming structural design. The futuristic and personalized clothing well fits the brand’s world view.
Water-washed denim fabric has gentle color tone, which is suitable for whole body styling with details and newness. Air-permeable back design, large decorative pocket, detachable shoulder and splicing all provide denim with features.
The Korean fashion brand KIRSH creates girly styles with a fashion and sweet vibe. The iconic cherry pattern is used widely on products. Its low-prize items are also loved by Korean stars. S/S 21/22 collection continues the sweetness, and the casual items unlock the vital clothing collocation. The collab collection KIRSH X MAHAGRID combines two famous Korean fashion brands and shows chic sweetness.
T-shirt is designed in minimalist drop-shoulder straight silhouette. The iconic cherry pattern on scientific scenery is combined with collab logo. The cherry sweatshirt is clean and cool. It simple embroidery provides the versatile fashion attitude.
The brand iconic cherry element is used throughout the collection through embroidery, offset print and digital print. The combination of smiley face and lovely cherry presents chic vitality in bright fluorescent colors.
Delicate logo on minimalist silhouette is the trendy collocation recently. Loose drop-shoulder round-neck sweatshirt is versatile. Logo print and cherry patterns are used to create sweatshirt items with brand recognition.
The London designer Priya Ahluwalia won the Queen Elizabeth II Award for British Design, and became the fourth winner of this prize. This award commends Priya Ahluwalia’s sustainable purchasing and production practices, as well as her efforts to tell stories for cooperated communities and garment workers. Priya Ahluwalia founded her homonymic brand in 2018, and won the 2020 LVMH Prize and 2019 H&M Design Award.
Ahluwalia S/S 2021 collection takes inspiration from Priya Ahluwalia’s photos on newspaper, posters and in the 1960s protests in Nigeria. The palette of this whole collection is gentle, including mustard, forest green, beige and gray. Fluffy textiles are collaged together, and the patterns have various prints and geometric shapes.
Patterns are spliced with monochrome parts to present vitality and playfulness.
Simple geometric stitch appears in all the positions on the garment to separate colors and underline the durability of seams, fully presents its renewed property and quality. The patterns made by geometric stitches can improve the fashionable and avant-garde sense.
Influenced by this special epidemic, the futuristic commuting style rises. How to satisfy the dressing requirements of commuters when they come back to the office soon after the stayhome has stimulated some independent designers. Delicate futuristic commuting clothes make the traditional office wear modern, playful and practical. And it is also the creative design according to the features of contemporary commuters.
Millennials and Gen Z will occupy over 60% in the workplace in 2021. The diverse mixed group of Digital Natives with social responsibility and ambition become our search objects. According to the data, there will be 9.09 million college graduates in 2021, which is the highest number in the history. They are a generation of personality, not bound by the conventional working mode. They are more concerned about flexible working hours and changing workplaces in order to obtain a sense of happiness in life.
With the changes of global workplace and the existence of mobile office technique, commuters get rid of the traditional working system and the fixed workplace. Corona virus completely changes the conventional officing mode, and promotes the application of remote working. Diverse workplaces lead to the redefinition of the balance between life and work. Therefore, eco-friendly and healthy officing products are more popular among commuters.
The S/S 2021 collection of Staffonly is also its tenth season. Designers, Une Yea and Zhou Shimo focus on the reform and possibility of office space. Taking Staff as the character of this season, the brand tries to explore the huge but obscure group of salaried people. Staff pays attention to and deconstructs the most daily scenery, office, to provide a dressing guide for the flexible officing. We can not only find the fixed elements of office, but also the prints and details of vacation. These elements weave the Workation image of Staffonly and balance the comfortable dressing experience and functionality.
ANDERSSON BELL is a Korean famous designer leisurely brand founded in 2014. This brand owns the sensibility of North Europe and focuses on the brand value of slow fashion. ANDERSSON BELL is good at integrating past and present, tradition and fashion. It also blends all the street, art and culture elements to state its theme of dressing freedom. Most items are presented in unisex style. Different from other gender-free design brands, the unisex style of ANDERSSON BELL is more practical. It breaks through the border of gender and body shape. The North European slow aesthetic is also injected into the updating styling, which endows clothes with cultural connotation and value and creates high-quality fashionable clothes.
Suit item is presented through unisex style. And the craft texture injects a fashionable sense into the commercial unisex suit. Division and dropped shoulder details rebuild the traditional formal clothes. The structural appearance made by division and the asymmetric waistband break through the traditional convention and bring unique styles.
Knit is updated through loose silhouette and colors. Combining the traditional knit with the modern street elements, raw-edge and skip stitch processes can show the distressed effect, sending out the charm of items.
Sticking to the unisex design, short-sleeve printed shirt with fresh contrast-colored patterns sends out the North European style. Tie-dyed stripe&check with embroidered flowers combines tradition with fashion. Checked and carved shirt has a thick classical feeling and creates classical street temperament.
MAXXIJ released its new theme, ESCAPIST. Designers put emphasis on freedom. They try to get rid of the real fixed frames and keep moving forward in this adventure. Experimental design and creative element collocation create a stylish beauty that go beyond the conventional rules. MAXXIJ still chose low-saturation RGB to match up with black&white.
Feminine textures as water-soluble lace, stringy selvedge and gauze are widely applied on this season’s designs. The recreation of traditional styles brings new charm to classics and injects mystery.
Classic splicing design also appears in this season. No matter patches or textures splicing presents good expression.
Designers also put in tassel elements. Tasseled hats, vests and jackets swings with models’ movement, showing dynamism.
Bosie is a genderless fashion brand co-founded by designers from London College of Fashion and Institute of French Haute Couture. It aims to break all limits and rules to provide gender-neutral items for fashion-inspired consumers via stylish design, cutting, high quality and affordable price. Retro and playful products present adults’ innocence, seriousness, freedom and romance.
Retro color proportion is youthful. Placement collage patterns are unique and novel. Playful colors enliven overalls. The loose silhouette is comfortable and durable, with color-blocking to brighten the shape and add depth.
Color-blocking enriches the visual effect, with deconstruction for fun. 3D patch pockets show newness. Placement color-blocked decorations and patterns are chic and lavish.
Color-blocking is clean and simple. Pockets on the chest and fun patterns make items lively and appealing.
The fashion show is focused on two themes, “Autumn and Winter Collections” and “Leisure Fashion Collections”, which create the collision between fashion trends and sportswear and cargo trends. The show demonstrates the determination of “IBL YEUNG” to pursue diversified and unique artistic styles. At the same time, Catherine Yeung is also a very thoughtful designer. That’s why her designs look amazing. Black and white are more fashionable, with a tribute to cargo trend, blending with modern fashion and traditional British style, attracting people from different fashion fields. In addition to cargo trend, elegant blue also frequently appeared in the series. The fabrics with good hand-feeling and unique embroidery instantly attracted the attention of the audience and fully reflected the intelligibility of fashion!
As the second haute couture fashion conference of “IBL YEUNG”, it not only attracted the attention of many fashion professionals in the industry, but also invited many entertainment celebrities including Renjun Wang, Lunshuo Zhang, and Yidi Hou to help out. In the more than one-hour fashion show, in order to let audiences deepening the experiences of design concepts and fashion elements of IBL YEUNG, hundreds of pigeons were placed in the show. Moreover, the models who are elegant and handsome were walking from the audience which fully demonstrated the true interpretation of “IBL YEUNG” that is “share with each other and express freely”.
The founder of “IBL YEUNG” brand, Chinese American Catherine Yeung, graduated from the University of California, Los Angeles. Catherine Yeung has never forgotten the memory of living in London as a child. The bustling London contains full of atmosphere of royal luxury and elegance. Also, London is a city that has strong artistic atmosphere which endows her works a colorful and beautiful tone, while Western historical connotation and unique art Style has also become a luxurious embellishment in her design. More importantly, Catherine Yeung pays more attention to the connotation of human nature, hoping to tell everyone through her design, “how to be the truest self”, while there is nothing wrong to show the fragility of oneself . With “IBL YEUNG” clothing fabrics, whether skirts that have large area of bright and pure color or suits that blend capable and colorful contradictions, the works show a blend of modern fashion sense and traditional British style. Also the designers combine retro and modern, gorgeous and practical, and fully indicate the intelligibility of fashion!
The truth is that “IBL YEUNG” has always been a free brand that refuses to be defined and labeled. Also, they do not set tags or definitions for their customers. Only those customers who can truly recognize the IBL YEUNG brand philosophy and have independent views and unique talents have opportunities to enjoy the perfect service from IBL YEUNG. They can provide advanced fashionistas with aristocratic haute couture experience, and they can also provide fashionable trendy clothing for young people.
“IBL YEUNG” believes that fashion is a responsibility that express one’s attitude and convey the art of love and beauty. Due to this fashion responsibility, ”IBL YEUNG” decided to hold the “2020 Autumn/Winter Collections Advanced Fashion Show” in Shanghai-the fashion capital of China-in order to deliver the knowledge of fashion, love and beauty.
“IBL YEUNG” believes that the Chinese market is young and dynamic. The young people here have independent thoughts and spirits, advocating freedom, paying attention to fashion, and pursuing advanced fashion art. Therefore, IBL YEUNG believes that it will be warmly welcomed in China.
Since entering the Chinese market last year, with its noble atmosphere and free fashion style, IBL YEUNG rapidly entered the hearts of many people with a unique style. Many celebrities have become loyal fans of “IBL YEUNG” and are welcomed by fashionistas. In just one year, “IBL YEUNG” has opened its second and third brand concept stores.
“IBL YEUNG” hopes that every brand concept store has its unique and special artistic style. They will launch more brand concept stores in the future, hoping to build IBL YEUNG into a fashion landmark, a base for trendy people to gather and sharing art fashion and life style.