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Cycle by M.Y.O.B. is a label focusing on American fashion, Harajuku streetwear, and environmental protection. S/S 2022 collection injected the popular cosmic elements into the design. Mysterious starry sky, signature logo letters, fun aliens, and impactive universe space are printed on T-shirts, under-pants, shirts, sweatshirts, and jeans. The use of signature de-construction subverts the aesthetics.
The creative image of alien is enlarged on the back part of shirts. Phrases as “COSMOS” and “UNIVERSE” underline the core design idea. Based on the Japanese minimalist aesthetics, color schemes of Cycle by M.Y.O.B. present a gentle and unique visual effect.
Deconstructed patchwork is an important detail for the brand. Curvy tailoring and color blocking enrich the visual layers on the upper body. Irregular lightning-shaped patchwork is combined with cosmic prints to create avant-garde products.
With a thick nostalgic temperament, slim-fit flared trousers use deconstructed patchwork to elevate the detail quality. Skin-friendly knitted jacquard sets off the charming body shape. Low-impact floor-length wide-legged jeans in bright tone are avant-garde and fashionable.
FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.
Brand logos are presented on garments through embroidery, 3D embellishments, and appliques, which enriches the visual effect and strengthens the brand identity.
Deconstruction is the signature of FENG CHEN WANG. Smart fake necklines and waistbands express personality and reflect the design aesthetic of the designer.
Metallic accessories are added into minimalist silhouettes to break the monotony and elevate the qualities.
The Korean kidswear brand PIMOPLLO is deeply loved by the public for its bright hues, cute illustrations, and practicality. Delicate details as all-over prints, ruffles, and puff sleeves are presented this season to underline the cuteness and sweetness of kids.
Hearts in pink, green, and blue represent friendship, while white ones reflect the delighted mood. All-over heart shapes show lovely appear-ance and carry designer’s good wishes.
All-over printing is a common craft for PIMOPLLO. Distorted bunnies, puppies, and kittens are arranged on clothing for cuteness and childish-ness.
The dresses this season mainly end at knees. Classic checks and funny illustrations are presented on garments. The use of high-neck design and large square collars elevates the loveliness.
YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. “Beauty with weirdness, softness, delicacy and sensibility” says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women’s vulnerability. The vaguely Western strand of her theme explained this season’s horse prints among Wang’s roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.
Keeping the fusion of traditional Chinese styles and modern elements, YUHAN WANG selected lightweight, smooth chiffon, silk, and lace to be the materials The translucence of fabrics and bared skin created lithe poetry and hazy aesthetics.
S/S 2022 collection maintained the romance of YUHAN WANG. Plenty of roses were integrated with darker colors and chiffon fabrics to feel the flowing gracefulness. All-over printed X-line floral suit exuded liveliness in the serious atmosphere. Such fusion and interconnection offered a really unique touch.
The soft fabrics of signature crinkled dresses applied shirred structures to present strong drapability. The combination with all-over printing broke the original order of flowers and strengthened the waisted effect to reveal the beauty of oriental women.
GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the “Scandi 2.0” brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.
Fun smiley face is combined with flowers and letters or arranged in order to show lively and vital color blocking. Striped smiley prints and front insert pockets can be paired with denim miniskirt and Chelsea boots.
Gentle floral print is always the signature of GANNI. Graceful dresses with pastoral flowers fuse elements together. We can feel stronger playfulness through the dazzling colors and color conflicts than the past Scandi style.
The large-scale use of mixed curves and straight lines is more eye-catching. Black and white top-stitches is paired with crisp leather. The placement decoration on pockets reveals the sweet and cool romance of early autumn.
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. “Inert” has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
The latest A/W 21/22 collection of 7440.37.1 was titled NO.7440 and centered around “New Series, No Definitions”. With no extra definitions, the lines, structures, colorways and visual effects of this collection were all transformed from emotions. The disorderly presentation accentuated the details and created a brand new chapter. Variable shirts, utility jackets, suit jackets and trousers were shown in this season.
The irregular color blocking of this season divides clothing structure into different shapes to form a new visual image and layered effect. Different colors are used to form a strong linear effect. This disorderly styling perfectly presents the theme of this season.
The stitches in this new collection form a novel visual effect. Fake and real structures are mixed together, and the color conflict brought by black and white enriches the general layers. A harmonious yet messy prettiness is presented.
FRAY I.D is a popular womenswear brand of MASH style lab. To order to obtain pleasure of wearing clothes, superior Elegance is combined with fully self-expressed avant-garde Mode to carry out a new street fashion for next generation. A/W 21/22 collection maintains the elegant fashion principle of the last season to create intellectual knitwear and minimalist overcoat.
The Korean brand ZOE MELODY can naturally combine different colors together to compose daily and comfortable rhythms. The bright and fun colors in the A/W 21/22 can better attract children, and these lovely animal patterns and unique prints are also adorable.
Fresh grapefruit reminds us of warm joyous mood and fruitful harvest. Wearing such color in autumn will definitely make the wearer happy.
Novel patterns enliven the set. Ribbed neckline, cuff, hemline and tightened leg opening of sweatshirt, sweatpants and collarless jacket can better present the athleisure style. Bold and bright colors are selected to attract kids.
Irregular oval dot is a highlight for A/W 21/22 kidswear design, which breaks the limit of normal shape and catches eyes.
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of ‘Simple Pop’. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
The irregular edges of patterns can show the uneven effect of ink smudging, which breaks the convention of common black and white checks. This simple yet unique design presents the innovative ideas of designer.
Geometric segmentation is a highlight of Frankygrow in this season. Simple hexagons, circles and squares divide sleeves and dressed into multiple parts, which makes flat graphics dimensional.
Jacquard fabric is applied widely in this season. Trimmed threads are rolled up by hands to produce 3D fabrics, which look like little flowers.
The Korean designer Wooyoungmi is a female who is successful in the world of menswear, and her brand has already been a leader of the Korean fashion. The delicate and precise designs of Wooyoungmi hope to provide consumers with beautiful yet unconventional clothing. Just like the experience of art and culture, fashion can also jump out of the ordinary. In the A/W 21/22 collection, designer focuses on ‘Nature’, an unbroken natural condition. A series of outdoor elements express designer’s concern about nature and her awed heart of exploration.
Wooyoungmi enlarges the silhouette of clothing in this season. The widened shoulders of different items strengthen the masculine power and fit more occasions.
The matching of wool is essential for autumn and winter. Soft tactility is combined with delicate details to interpret basic woolen coat, which exudes the minimalism of modern gentlemen.
Denim item is the fashion element injected by Wooyoungmi. The decorations on the pockets, back and patterns of original denim and black denim are delicate and unconventional.