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MAXXIJ released its new theme, ESCAPIST. Designers put emphasis on freedom. They try to get rid of the real fixed frames and keep moving forward in this adventure. Experimental design and creative element collocation create a stylish beauty that go beyond the conventional rules. MAXXIJ still chose low-saturation RGB to match up with black&white.
Feminine textures as water-soluble lace, stringy selvedge and gauze are widely applied on this season’s designs. The recreation of traditional styles brings new charm to classics and injects mystery.
Classic splicing design also appears in this season. No matter patches or textures splicing presents good expression.
Designers also put in tassel elements. Tasseled hats, vests and jackets swings with models’ movement, showing dynamism.
Bosie is a genderless fashion brand co-founded by designers from London College of Fashion and Institute of French Haute Couture. It aims to break all limits and rules to provide gender-neutral items for fashion-inspired consumers via stylish design, cutting, high quality and affordable price. Retro and playful products present adults’ innocence, seriousness, freedom and romance.
Retro color proportion is youthful. Placement collage patterns are unique and novel. Playful colors enliven overalls. The loose silhouette is comfortable and durable, with color-blocking to brighten the shape and add depth.
Color-blocking enriches the visual effect, with deconstruction for fun. 3D patch pockets show newness. Placement color-blocked decorations and patterns are chic and lavish.
Color-blocking is clean and simple. Pockets on the chest and fun patterns make items lively and appealing.
The fashion show is focused on two themes, “Autumn and Winter Collections” and “Leisure Fashion Collections”, which create the collision between fashion trends and sportswear and cargo trends. The show demonstrates the determination of “IBL YEUNG” to pursue diversified and unique artistic styles. At the same time, Catherine Yeung is also a very thoughtful designer. That’s why her designs look amazing. Black and white are more fashionable, with a tribute to cargo trend, blending with modern fashion and traditional British style, attracting people from different fashion fields. In addition to cargo trend, elegant blue also frequently appeared in the series. The fabrics with good hand-feeling and unique embroidery instantly attracted the attention of the audience and fully reflected the intelligibility of fashion!
As the second haute couture fashion conference of “IBL YEUNG”, it not only attracted the attention of many fashion professionals in the industry, but also invited many entertainment celebrities including Renjun Wang, Lunshuo Zhang, and Yidi Hou to help out. In the more than one-hour fashion show, in order to let audiences deepening the experiences of design concepts and fashion elements of IBL YEUNG, hundreds of pigeons were placed in the show. Moreover, the models who are elegant and handsome were walking from the audience which fully demonstrated the true interpretation of “IBL YEUNG” that is “share with each other and express freely”.
The founder of “IBL YEUNG” brand, Chinese American Catherine Yeung, graduated from the University of California, Los Angeles. Catherine Yeung has never forgotten the memory of living in London as a child. The bustling London contains full of atmosphere of royal luxury and elegance. Also, London is a city that has strong artistic atmosphere which endows her works a colorful and beautiful tone, while Western historical connotation and unique art Style has also become a luxurious embellishment in her design. More importantly, Catherine Yeung pays more attention to the connotation of human nature, hoping to tell everyone through her design, “how to be the truest self”, while there is nothing wrong to show the fragility of oneself . With “IBL YEUNG” clothing fabrics, whether skirts that have large area of bright and pure color or suits that blend capable and colorful contradictions, the works show a blend of modern fashion sense and traditional British style. Also the designers combine retro and modern, gorgeous and practical, and fully indicate the intelligibility of fashion!
The truth is that “IBL YEUNG” has always been a free brand that refuses to be defined and labeled. Also, they do not set tags or definitions for their customers. Only those customers who can truly recognize the IBL YEUNG brand philosophy and have independent views and unique talents have opportunities to enjoy the perfect service from IBL YEUNG. They can provide advanced fashionistas with aristocratic haute couture experience, and they can also provide fashionable trendy clothing for young people.
“IBL YEUNG” believes that fashion is a responsibility that express one’s attitude and convey the art of love and beauty. Due to this fashion responsibility, ”IBL YEUNG” decided to hold the “2020 Autumn/Winter Collections Advanced Fashion Show” in Shanghai-the fashion capital of China-in order to deliver the knowledge of fashion, love and beauty.
“IBL YEUNG” believes that the Chinese market is young and dynamic. The young people here have independent thoughts and spirits, advocating freedom, paying attention to fashion, and pursuing advanced fashion art. Therefore, IBL YEUNG believes that it will be warmly welcomed in China.
Since entering the Chinese market last year, with its noble atmosphere and free fashion style, IBL YEUNG rapidly entered the hearts of many people with a unique style. Many celebrities have become loyal fans of “IBL YEUNG” and are welcomed by fashionistas. In just one year, “IBL YEUNG” has opened its second and third brand concept stores.
“IBL YEUNG” hopes that every brand concept store has its unique and special artistic style. They will launch more brand concept stores in the future, hoping to build IBL YEUNG into a fashion landmark, a base for trendy people to gather and sharing art fashion and life style.
Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.
Self-Portrait maintains a high manufacturing standard which is comparable to luxury goods, but sets an amiable price. Ethereal and feminine designs and appealing price make it quite popular. Key Elements: Lace, Cutout, Ruffle
Self-Portrait prevails within a few years with its exquisite workmanship, unique cutting and design sense. Female stars such as Yang Zi, Qi Wei, JENNIE, Miranda Kerr and Elizabeth Banks once worn clothing of Self-Portrait on important occasions such as the red carpet and award ceremony.
Self-Portrait S/S 2020 series adds the dramatic hood to the knitted dress made of transparent yarns, well blending sports and delicacy. Ruffle goes across the whole collection and brings a girly feel. Creative designs, innovative looks and exquisite crafts display its charming cutting and silhouette.
As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.
Sweatshirts in A/W 19/20 are colorful, such as khaki, forest green, sapphire blue, brick red and Chinese red. Inspirations are bold and direct greetings and slogans, such as “MAY I HELP YOU?” and “OPEN”. The hand-drawn effect is funny and imaginative.
Designers use the dropped-shoulder design as the key point to the vest, cardigan and pullover. The simple stitch highlights the collocation through color-blocking.
The dress of Run rabbit is the combination of modern style and vintage. The ruffled dress with apple patterns is paired with tonal tunic, full of the retro sentiments. The slit skirt is equipped with natural ruffles through a elastic waist, quite fashionable.
Tweed outerwear with multiple pockets is very eye-catching in this season. Lettered brooch is lively and bold. The brushed outerwear with a turn-down collar is bright-colored, versatile.
The mid-length outerwear is necessary in the cold winter, whether it’s the puffa jacket or quilted trench coats. The fleece overcoat is more fashionable and eye-catching through exaggerated all-over texts.
In this season, Run rabbit pays much attention to the collocation of leggings, and creates statement styles through splicing the top and bottom, spliced side seams and color-blocking. In addition, designers add a drawstring to the waist and resin adjustable clips to the overalls, bringing a different workwear feel.
There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.
The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.
The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.
Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.
Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.
In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.
ALMOSTBLACK identifies itself as a Post Japonism brand. Its design style integrates with the essence of traditional Japanese aesthetics, creating menswear with strong punk and street style. Founded by designers Shunta Nakajima and Masaki Kawase, the brand has been active in the fashion circle since 2015, providing space for the two designers to create classic works. The S/S 2020 series, with the theme of PLAY FORM, is inspired by Isamu Noguchi’s sculpture which has a technique of first drawing grid paper on curved parts, then carving stones into the shapes of the parts, and finally combining them together. This series includes printing patterns, embroidered jackets and functional clothing.
Ready-to-wear of this season is all in the loose silhouette, and combined with ingenious arc structures and eye-catching details to enrich the beauty of clothing structure, and to display the inspiration and creativity of designers. Tonal design or color-blocked design in placement could add an individual feel.
Large-scale abstract printing is the featured pattern in S/S 2020. Black and white tones are dominant, while small-scale abstract patterns are decorated by a few golden, red and bright blue decorations, adding a unique quality sense and visual enjoyment to the brand’s menswear.
The brand still keeps the street punk style. Metal rivets, round buttons and zipper are added to styles. Metal and black materials make a contrast to show the uniqueness and provide more space for creativity, displaying the balanced and harmonious beauty of design.
Black and white are the most classic tones. Designers interpret the diversification of shirts through the layered design on sleeves, ruffles on sleeves, double-colored neckline, bright-colored topstitch in the back and the segmentation of plackets, adding a unique individuality to the black and white shirts.
ALMOSTBLACK applies more diversified designs to trousers for S/S 2020. The one-piece trousers, functional trousers and tampered trousers are combined with tabs, pleats and zippers to provide space for men to show individuality and express selves.
St.agni is an Australia local brand founded in 2014. It is dedicated to create multifunctional, exquisite and high quality products with the design philosophy of “Less is more.”. The studio is located in a coastal town, Byron bay, Australia. Therefore, the culture of coastal life is embodied in all aspects of its design aesthetics. St.agni is always good at adopting medieval architectural warm colors like ocher, rust and clay which are well presented in the design works of all seasons.
In terms of suits in simple urban style, the neat and spiffy cutting and waisted design matching comfortable and casual pants are the standard aesthetic design of st.agni. The quaint wide stripes and neutral colors with low saturation make it more practical.
The knitwear item is the most worth buying item of St.agni. It attracts people to buy with comfortable and soft yarns, simple but unique look, excellent silhouette and the earthy color tone with low saturation.
The detail of straps brings new fashion to the dress, the slip top and the short top with symmetrical plackets, creates a more casual and freer image and sketches female waist properly, romantic and soft.
The smooth silk has a superior wearing experience. The simple 3D cutting silhouette accentuates the body shape of females to fully display the graceful and luxurious texture.
Shoes and bags are the soul products of St.agni. The symbolic woven design is retro and casual. The genuine leather is hand made, exquisite and elegant. The earthy color tone is very inclusive and wearable.
Stave replaces the disorderly prelude of the night, and each musical instrument is practicing. When the winter of 19/20 is coming, the Chinese kidswear designer brand, miidiitapir, draws each musical instrument, plays the music of flowers, and helps children find the dream trip with the magic of music.
Soft hand feeling, warm colors and simple jacquard patterns bring a quality sense. Illustration-style polka dots and geometric elements are integrated with the cape, showing an artistic feeling.
Passionate biking red is smiling. The comfortable gauze is combined with playful hemline and puff sleeves to make the style lively and lovely. Artistic patterns and individual curve splicing are added with warm colors to bring a pleasing visual experience.
Color-blocked doodled outerwear with a hood is paired with the puff lace skirt. The ruffled hemline is added to jackets, and combined with symmetric patterns to make the style simple but exquisite. And the symmetric pattern is expressed by two different techniques to add details.
The light, thin and warm short jacket is welcomed by children. 3D pockets and geometric applique are lively and funny. The wrap-neck functional design makes the style warmer. And the attached diagonal plackets are pretty novel when applied to boys’ styles.
The combination of different crafts gives priority to embroidery. The embroidered pattern makes you feel the shape of notes and musical instruments. The combination of patterns brings a stronger layered sense and makes elements more charming.
The shirt is an important item for spring and summer. In S/S 2020, shirts highlighting comfort and individual elements or other classic details take a large proportion. They break the stereotypes of shirts and integrate comfort with practicality.
Shirts in S/S 2020 reduce the length to pair with slightly loose silhouette. In terms of details, splicing or knots in the waist are used to strengthen the design sense and optimize the proportion of the waistline to height.
In designer brands of S/S 2020, neck structure is changed or extended to create a bowknot. Classic retro elements break the stereotypes of shirts, and add novelty and vitality to shirts.
Draping fabric is used in the shoulder and neck, and connected by pleats. Thus the width and hemline of the front is longer than the back to create an exquisite and comfortable texture.
Placement collage creates the layered sense visually. For example, based on the original silhouette, collage is added to create another shoulder structure, and the knot is used to enhance the design sense.
