In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.
On the busy Monday, Gen Z urban workers are now embracing multi-scene comfortable dressing. Clearly Aqua is selected to be the main tone. Ashes of Roses and Hot Chocolate enliven the dull office air. Desert Flower is decorated to reflect a relaxing attitude and release pressure.
The versatile and clean hue of Clearly Aqua is suitable for developing outerwear and essentials. Desert Flower in patterns and details brightens the whole. The stirrup design of leggings meets the requirements of commuting and exercising. Tailoring and fits accent the body proportion.
We turn our switches off at weekends to enjoy a city journey. Dewberry brings us a vibrant A/W palette. The fresh and smart tone of Pink Tulle develops dresses and tops. Eggnog and Goldfinch are also infused into the brisk palette to show visual impact.
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