Flag-patterned clothing made the world’s premiere on ANTA TMall Super Brand Day to create a fashion feast

On July 27th, ANTA launched the first Tmall Super Brand Day. During this event, ANTA 2022 Winter Olympics official licensed product flag series sportswear was released. This event ANTA leveraged the influence of Tmall’s first marketing IP on the entire network. The digital empowerment of new products has brought more new choices to consumers, and also allowed ANTA Tmall Super Brand Day to get a satisfactory performance. Data shows that during this event, ANTA’s one day sales surged by 1777% year-on-year, setting a record for the highest single-day sales except Double Eleven, and ranking among the TOP2 in the industry.

The ANTA Tmall Super Brand Day not only brought a fashion feast for consumers , but also marked that ANTA and Tmall have joined hands to cooperate further, setting a new model for the electronic and digital development of the apparel industry.

A number of stars attend to support the fashion show

As a global leader in sportswear from China, ANTA has always adhered to the concept of “Keep Moving”, which coincides with Tmall’s never-ending exploration in the field of e-commerce. The press conference jointly organized by the two parties is based on the theme of ” The Circle of life “. ANTA 2022 Winter Olympics official licensed product flag series sportswear conference was held. Zhang Jike, Zou Shiming, Fan Zhiyi and Lang were invited to the event. The celebrities from the cultural and sports world such as Lang, Guan Xiaotong, Jin Dachuan came to join the show with nearly 70 Chinese supermodels, bringing consumers an audio and visual feast, it was a party that blends fashion, art and clothing.

The whole press conference was exciting and shining with stars. From the opening of the live performance by pianist Lang Lang, to the opening show by ANTA Sports’ global spokesperson Guan Xiaotong wearing ANTA’s new sportswear, to other stars and supermodels and super large-scale drone starry performances to help out this conference. The climax is non- stopped, and the belief in the “unending movement” has become more popular.

Join forces to create a new brand story, support the world premiere of national flag clothing product line

As we all know, China has won the right to host the 2022 Winter Olympics. As the official sponsor of the 2022 Beijing Winter Olympics, ANTA received exclusive authorization for the first time in 2020 to sell national flag-related footwear and clothing products. It is also the first time that China has opened up the right to sell clothing with national flag patterns. For ANTA, the launch of the “national flag sportswear” is more of a strong output at the brand level. This time, in cooperation with Tmall Super Brand Day, its related national flag clothing products will be launched on July 27th. The global debut of the brand day on the day reflects that while ANTA continues to enrich its brand stories, it also give us hopes to use the Tmall platform to allow users to generate more brand perceptions and write a new chapter of the brand story to more consumers.

On the same day, Li Jiaqi, the NO.1 live broadcaster, not only visited the conference site in person, but also opened an ANTA national flag uniforms special session in the live broadcast room. He also shared ANTA’s importance with popular sports stars Zhang Jike and Guan Xiaotong in the live broadcast room as soon as possible conference finished. They showed the support to ANTA new product and promote the the national flag clothing products released by ANTA together.

The Trendy gameplay enhances user enthusiasm, online channels upgrade the consumer experience

In the early stage of this conference event, two parties started a joint warm-up promotion. ANTA and Tmall Super Brand Day jointly launched a new gameplay of “Alibaba Zoo cheering for the Olympics”. Dozens of IP animals with their own fan base all incarnately become the Olympic mascots, attracting countless eyes with their own special skills, and successfully earned enough attention.

At the same time, Tmall has also cleverly integrated the “See Now Buy Now” show sale model, which is the most popular fashion brand in recent years, with this event, allowing consumers to enjoy the consumption process while invisibly deepening their understanding of the brand. Cognition. The two parties have achieved remarkable results in terms of sales volume, customer acquisition and brand enhancement.

As an outstanding representative of professional sports brands, core value of ANTA’s product has a strong appeal in the sportswear market. At the brand improvement stage, it will expand the market through updated channels and use marketing methods that are closer to consumers to increase interaction, build the brand image to a new level. The excellent results achieved in this cooperation with Tmall Super Brand Day are the best proof.

Introduction to Tmall Super Brand Day:

Tmall Super Brand Day is Tmall’s most influential brand marketing super IP. It is good at integrating the ecological power of the entire network to create its own Double Eleven festival and provide the world’s top brands with a stage of ultimate innovation.

In the past five years, it now become the biggest carnival for brands and their consumers to communicate. Tmall big data strengthen the brand’s digital marketing capabilities, form a deep link with consumers, through a concentrated event, a super day full of rituals, bring a double explosion in volume and sales, and reach each with unprecedented energy. It connect users and catalyze super brands to bring new consumer a new consumers experiences.

View more Chinese fashion trend: https://www.popfashioninfo.com/styles/online/

UOOYAA’s 19 Autumn Winter Fashion Show

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In this season, UOOYAA held the 19 A/W fashion show – Monster Inbreak. UOOYAA’s attitude is “Stay Weird, Stay Different”.

Monster Inbreak

The colors are rebellious and offbeat. Heritage blue and rose are combined with neon green and orange to enrich the palette. Nostalgia and futurism are integrated.

Nostalgia and Futurism

Seek harmony in the weird and interesting style. The big eyes and monster are mixed to show soft and tough qualities. UOOYAA even collaborated with Ultraman to add interest.

Monster

Buttonhole loops are often seen in Chi Pao. In the show, UOOYAA sought harmony in traditional crafts and weird styling. Buttonhole loops go into the futuristic fashion apparel.

fashion catwalk style

The Chinese tunic suit is renewed with dirty washing to show a rebellious punk attitude. The mandarin jacket and cotton-padded jacket are updated to add harmony.

The Chinese Tunic Suit

The mixing of suits and monsters is striking. Monsters add a cool and nonchalant effect.

Monsters

The neon green tears, elf ears, blood pupils, pointed hat and monster look are weird and attractive. Those interesting accessories are also eye-catching . In the show, UOOYAA combined 2D and daily life, which is magical.

Magic Realism

There were lots of online influencers and fashion bloggers attending this show: Chang Tui Dong, Wu Jiaye, Zhang Jiayi, Ava Foo and Nikki-Min.

Fashionistas

More fashion show trend report at https://www.popfashioninfo.com/details/report/t_report-id_6773-col_20/

2019 wild girl must-have items

Beginning with 2018 autumn and winter series, animal prints has began to return to the fashion circle. The costumes fashion show styles are inseparable from zebra, cheetah, tiger and other patterns, or a set of appearances or extensions to the look. In short, you can see the “wild taste” at a glance.

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Fashion Show Style

Now although in 2019, to wear leopard prints is no longer afraid of being sprayed, but people are not easy to drive an animal print if you do not have a certain gas field. But in the heart that wants to be a “wild girl” is eager to move, perhaps abandoning the difficult prints, and choosing a jewel with a unique shape that can also make you “wild”.

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TASAKI Taschi Danger Collection Jewelry

TASAKI’s Danger series is actually one of the classic brand’s series. The designer uses K gold to create sharp teeth of the beast. Although it is very different from the pearl itself, the combination of the two has unexpected surprises. This time, it happened to be in the middle of the fashionable wheel turntable, hitting this year’s animal printing trend, and it is also very suitable.

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In the soft pearl line, the Danger Claw series reveals sharp fangs, which hides a danger and highlights the beautiful and attractive meaning. The sharp claws make people feel the wild beauty of nature.

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The Danger Heart necklace is sharply contrasted with the plump pearls and the spurred spikes. It outlines the heart shape that symbolizes love. At the same time, it is decorated with gold to show the luster of the pearl. It is tempting in danger and wild in romance.

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Danger Signature Ring

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Keira Knightley wears Danger Signature ring

Regardless of whether the appearance is pure or smelting, every woman should live with an angel and a little demon. The Danger signature series is like a wild and wild ring of angels and devils. It is decorated with pink lustrous Agoya pearls and 18K yellow gold. The beautiful and wild design symbolizes the ultimate temptation. Start with this spring, wear Danger from TASAKI, and be a wild girl together!

 

 

The Review of 2018 Victoria’s Secret Show

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These photos give us an impression that the designs may come from the floral bed sheets in the 1980s. When supermodels come towards you, it is just like walking bed sheets. Well, it is just a funny joke to start our review. Since the first fashion show held by Victoria in 1990, the Victoria’s secret show has been an annual fashion carnival.

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Several days ago, 2018 Victoria’s Secret Fashion Show was recorded in New York. The official broadcast time is 10am, December 2(the United States time). This is the 23rd show broadcast since the 1995 Victoria’s Secret Fashion Show.

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Supermodels in the opening of the show were eye-catching. The opening theme of this year’s show is Glam Royal. Taylor Hill was the first model stepping on the stage and showing the collection of Scotland style. Taylor Hill made her debut in 2014 Victoria’s Secret Fashion Show, and she was the youngest. Then she officially signed a contract with Victoria’s Secret and became the real angel.

 

The Chinese Models

There are four Chinese Models in 2018 Victoria’s Secret Show.

Liu Wen, Xi Mengyao, He Sui and Chen Yu

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He Sui Struck a pose on the stage in a black and transparent undergarment with a mechanical style. The golden sun totem wings on the back was holy and impressive.

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Liu Wen interpreted the collection of Mary Katrantzou X VS.

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Xi Mengyao was paid attention to last year because the mistake she made on the stage. The Downtown Angels’ clothes worn by Ms. Xi was simple and neat with the street girly look.

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Chen Yu displayed the Pink collection. The metallic top paired with the orange pants. The waist bag exuded a youthful feel.

The making of the Fantasy Bra, which was paid high attention to, consumed around 930 hours. With the adding of 925 silver and gold, the value of it is about 1 million dollars. Moreover, 2100 Swarovski diamonds are used. The weight of the center part is even over 71 karats. The supremodel Elsa Hosk wore the dazzling Fantasy Bra.