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Hangzhou is the birthplace of China’s E-commerce, and also the largest city of digital economy in China. China(Hangzhou) Fashion Industry Digital Trade Exhibition(CKIW EXPO) gathered the supply chains and hosted a biggest feast for China’s underwear industry. As an essential platform for the underwear industry to communicate and trade, this exhibition not only reflected the current industrial conditions and trends, but also provided face-to-face business opportunities for enterprises and e-commerce organizations. Besides, multiple professional forums in the exhibition established a platform for insiders to study and communicate.
Comfortable and traceless underwear without wires is made out of one-mould process. Ultrasonic wave and films are used instead of stitching to eliminate the traces. Traceless underwear requires more refined materials to further improve the comfort.
Impressive color blocking can better catch eyeballs, while the pairing of different colors indirectly reflects the mood of underwear. Fabrics are conflicted to feel more joyous, and the contrasting edges provide more delicate appearances.
Lace element is grouped with intimates through different techniques. The splicing of lace edges presents graceful and gorgeous styles. Besides, the differences brought by materials create new visual impact.
Echoing the optimistic atmosphere and graphic forms of the show’s idyllic setting, Nicolas Ghesquière brings together a colorful ensemble of geometric silhouettes. Like the uniforms of an American marching band, the collection parades in a procession that is both assertive and joyful, propelling a sense of forward motion.
Practicality is the direction of S/S 2021 trunk shows. Dresses and trousers occupy the largest part, but trousers decline a little. The new season focuses more on the development and selection of tops. Details center on romantic spliced lace and silhouette changes. The attention is paid to cutting, spliced elements and detail crafts.
It is one of the hottest items in the new season. Silhouette cutting is key. Knitted fabrics and knitwear are main fabrics. Thus woven fabrics can be tried. Deconstruction and splicing create lavish layers.
Catering to the popularity of minimalism, collarless design is employed to highlight a layered match effect. 3D press-pleating and cutout embroidery make a mock-neck effect and add delicate details to items.
The dress is a key category this season, and the graceful shirt dress is prominent. Below-the-knee length, adjustable strings and refined fabrics characterize the shirt dress in the new season.
The fashion show is focused on two themes, “Autumn and Winter Collections” and “Leisure Fashion Collections”, which create the collision between fashion trends and sportswear and cargo trends. The show demonstrates the determination of “IBL YEUNG” to pursue diversified and unique artistic styles. At the same time, Catherine Yeung is also a very thoughtful designer. That’s why her designs look amazing. Black and white are more fashionable, with a tribute to cargo trend, blending with modern fashion and traditional British style, attracting people from different fashion fields. In addition to cargo trend, elegant blue also frequently appeared in the series. The fabrics with good hand-feeling and unique embroidery instantly attracted the attention of the audience and fully reflected the intelligibility of fashion!
As the second haute couture fashion conference of “IBL YEUNG”, it not only attracted the attention of many fashion professionals in the industry, but also invited many entertainment celebrities including Renjun Wang, Lunshuo Zhang, and Yidi Hou to help out. In the more than one-hour fashion show, in order to let audiences deepening the experiences of design concepts and fashion elements of IBL YEUNG, hundreds of pigeons were placed in the show. Moreover, the models who are elegant and handsome were walking from the audience which fully demonstrated the true interpretation of “IBL YEUNG” that is “share with each other and express freely”.
The founder of “IBL YEUNG” brand, Chinese American Catherine Yeung, graduated from the University of California, Los Angeles. Catherine Yeung has never forgotten the memory of living in London as a child. The bustling London contains full of atmosphere of royal luxury and elegance. Also, London is a city that has strong artistic atmosphere which endows her works a colorful and beautiful tone, while Western historical connotation and unique art Style has also become a luxurious embellishment in her design. More importantly, Catherine Yeung pays more attention to the connotation of human nature, hoping to tell everyone through her design, “how to be the truest self”, while there is nothing wrong to show the fragility of oneself . With “IBL YEUNG” clothing fabrics, whether skirts that have large area of bright and pure color or suits that blend capable and colorful contradictions, the works show a blend of modern fashion sense and traditional British style. Also the designers combine retro and modern, gorgeous and practical, and fully indicate the intelligibility of fashion!
The truth is that “IBL YEUNG” has always been a free brand that refuses to be defined and labeled. Also, they do not set tags or definitions for their customers. Only those customers who can truly recognize the IBL YEUNG brand philosophy and have independent views and unique talents have opportunities to enjoy the perfect service from IBL YEUNG. They can provide advanced fashionistas with aristocratic haute couture experience, and they can also provide fashionable trendy clothing for young people.
“IBL YEUNG” believes that fashion is a responsibility that express one’s attitude and convey the art of love and beauty. Due to this fashion responsibility, ”IBL YEUNG” decided to hold the “2020 Autumn/Winter Collections Advanced Fashion Show” in Shanghai-the fashion capital of China-in order to deliver the knowledge of fashion, love and beauty.
“IBL YEUNG” believes that the Chinese market is young and dynamic. The young people here have independent thoughts and spirits, advocating freedom, paying attention to fashion, and pursuing advanced fashion art. Therefore, IBL YEUNG believes that it will be warmly welcomed in China.
Since entering the Chinese market last year, with its noble atmosphere and free fashion style, IBL YEUNG rapidly entered the hearts of many people with a unique style. Many celebrities have become loyal fans of “IBL YEUNG” and are welcomed by fashionistas. In just one year, “IBL YEUNG” has opened its second and third brand concept stores.
“IBL YEUNG” hopes that every brand concept store has its unique and special artistic style. They will launch more brand concept stores in the future, hoping to build IBL YEUNG into a fashion landmark, a base for trendy people to gather and sharing art fashion and life style.
On August 6, the French luxury brand Louis Vuitton held an offline fashion show in Shanghai to showcase the 2021 spring and summer menswear collection. At the same time, it was also broadcasted live on Douyin, Weibo, WeChat and other platforms. The number of views on Weibo exceeded 50 million and the number of likes exceeded 390,000, which attracted the attention of the industry. On the same day, Wu Yifan (Kris Wu), Fan Chengcheng (Adam Fan), Di Lieba (Dilraba Dilmurat) and other celebrities attended the show. Wu Yifan (Kris Wu), as the brand ambassador, wore a white suit from the 2021 early spring series and a giant doll on his shoulders.
Industry insiders believe that digital fashion shows have become the norm during the epidemic, Louis Vuitton has been so lavishly displayed its 2021 spring and summer menswear collection in Shanghai through the “offline + online” approach, which shows that the brand is accelerating its deployment in the Chinese market and think highly of the younger generation as consumer groups.
Through Shanghai fashion show Louise Vuitton settled in Douyin, view numbers reach to 40 million
The Louis Vuitton Spring/Summer 2021 menswear collection fashion show is inspired by the “floating bottle”. As early as July 9, Louis Vuitton released the series of short films and cartoons at Paris Fashion Week, featuring Louis Vuitton Spring/Summer 2021 menswear in the red containers departed from Paris and drove slowly eastward along the Seine, arriving in Shanghai and Tokyo. In the cartoon, the lively animated characters Zoooom with friends follow the container shipment.
The fashion show held in Shanghai this time is the fifth fashion show since Virgil Abloh, the brand’s menswear art director, takes the helm of Louis Vuitton menswear. Virgil Abloh is known as the representative of the new wave of fashion, cross-border architecture, home furnishing, art and other fields. He joined Louis Vuitton in 2018, abandon the stereotyped appearance of high fashion, and integrated it with street culture, and launched Several hot items. In this spring/summer 2021 menswear collection, Virgil Abloh is inspired by “innocence”, launching menswear with clashing colors, jackets with exaggerated silhouettes, and 25 items made of recyclable materials.
While holding an offline fashion show in Shanghai, Louis Vuitton officially entered the Douyin platform via online live broadcast on August 3, launching the topic “LV21 Men’s Wear Show” to preview the fashion show. Till 11 a.m. on August 7, the account has 68,000 followers and reach nearly 100,000 likes. The 2021 spring and summer menswear show has been played more than 40 million times.
Accelerate the layout of the Chinese market, and the future luxury brands will be focused online
In fact, Louis Vuitton is not the first luxury brand to test the Douyin platform. As early as 2018, Dior opened an official Douyin account. Since then, first-tier brands such as Gucci and Bulgari have also joined. Louis Vuitton previously entered “Red Book” in 2019 and became the first luxury brand to enter the platform. This year, it also conducted its first live broadcast on “Red Book”. This time, Louis Vuitton used the topic of the Shanghai fashion show to enter Douyin, which shows that its emphasis on the Chinese market and millennial consumers. It is also in line with Virgil Abloh’s younger and street-oriented design trends in recent years.
Louis Vuitton’s parent company LVMH Group recently released data for the first half of the year. During the report period as of June 30, LVMH Group achieved income of 18.393 billion euros, a year-on-year decrease of 27%, and profit fell 68% to 1.671 billion euros. Net profit was 522 million euros, a sharp drop of 84% year-on-year. Among them, the revenue of the LVMH fashion leather department, where the core brand Louis Vuitton is located, fell 23% year-on-year to 7.989 billion euros, and profit fell 46% year-on-year. LVMH stated in its financial report that under the strong promotion of the Chinese market, the performance of the Asian market improved significantly in the second quarter, and the decline narrowed to 13% from the 32% in the first quarter.
Statistics show that global luxury goods sales reached 310 billion US dollars in 2019, of which the Chinese market accounted for 35%. Affected by the epidemic, global sales of luxury goods have been severely frustrated, and the speed of recovery in the Chinese market has caused major brands to shift their focus to the Asian market dominated by China. Industry insiders predict that the sales weight of luxury brands in the Chinese market will increase substantially in the future. However, compared with opening stores, the future focus of luxury brands represented by Louis Vuitton will be on e-commerce and digital marketing.
On July 27th, ANTA launched the first Tmall Super Brand Day. During this event, ANTA 2022 Winter Olympics official licensed product flag series sportswear was released. This event ANTA leveraged the influence of Tmall’s first marketing IP on the entire network. The digital empowerment of new products has brought more new choices to consumers, and also allowed ANTA Tmall Super Brand Day to get a satisfactory performance. Data shows that during this event, ANTA’s one day sales surged by 1777% year-on-year, setting a record for the highest single-day sales except Double Eleven, and ranking among the TOP2 in the industry.
The ANTA Tmall Super Brand Day not only brought a fashion feast for consumers , but also marked that ANTA and Tmall have joined hands to cooperate further, setting a new model for the electronic and digital development of the apparel industry.
A number of stars attend to support the fashion show
As a global leader in sportswear from China, ANTA has always adhered to the concept of “Keep Moving”, which coincides with Tmall’s never-ending exploration in the field of e-commerce. The press conference jointly organized by the two parties is based on the theme of ” The Circle of life “. ANTA 2022 Winter Olympics official licensed product flag series sportswear conference was held. Zhang Jike, Zou Shiming, Fan Zhiyi and Lang were invited to the event. The celebrities from the cultural and sports world such as Lang, Guan Xiaotong, Jin Dachuan came to join the show with nearly 70 Chinese supermodels, bringing consumers an audio and visual feast, it was a party that blends fashion, art and clothing.
The whole press conference was exciting and shining with stars. From the opening of the live performance by pianist Lang Lang, to the opening show by ANTA Sports’ global spokesperson Guan Xiaotong wearing ANTA’s new sportswear, to other stars and supermodels and super large-scale drone starry performances to help out this conference. The climax is non- stopped, and the belief in the “unending movement” has become more popular.
Join forces to create a new brand story, support the world premiere of national flag clothing product line
As we all know, China has won the right to host the 2022 Winter Olympics. As the official sponsor of the 2022 Beijing Winter Olympics, ANTA received exclusive authorization for the first time in 2020 to sell national flag-related footwear and clothing products. It is also the first time that China has opened up the right to sell clothing with national flag patterns. For ANTA, the launch of the “national flag sportswear” is more of a strong output at the brand level. This time, in cooperation with Tmall Super Brand Day, its related national flag clothing products will be launched on July 27th. The global debut of the brand day on the day reflects that while ANTA continues to enrich its brand stories, it also give us hopes to use the Tmall platform to allow users to generate more brand perceptions and write a new chapter of the brand story to more consumers.
On the same day, Li Jiaqi, the NO.1 live broadcaster, not only visited the conference site in person, but also opened an ANTA national flag uniforms special session in the live broadcast room. He also shared ANTA’s importance with popular sports stars Zhang Jike and Guan Xiaotong in the live broadcast room as soon as possible conference finished. They showed the support to ANTA new product and promote the the national flag clothing products released by ANTA together.
The Trendy gameplay enhances user enthusiasm, online channels upgrade the consumer experience
In the early stage of this conference event, two parties started a joint warm-up promotion. ANTA and Tmall Super Brand Day jointly launched a new gameplay of “Alibaba Zoo cheering for the Olympics”. Dozens of IP animals with their own fan base all incarnately become the Olympic mascots, attracting countless eyes with their own special skills, and successfully earned enough attention.
At the same time, Tmall has also cleverly integrated the “See Now Buy Now” show sale model, which is the most popular fashion brand in recent years, with this event, allowing consumers to enjoy the consumption process while invisibly deepening their understanding of the brand. Cognition. The two parties have achieved remarkable results in terms of sales volume, customer acquisition and brand enhancement.
As an outstanding representative of professional sports brands, core value of ANTA’s product has a strong appeal in the sportswear market. At the brand improvement stage, it will expand the market through updated channels and use marketing methods that are closer to consumers to increase interaction, build the brand image to a new level. The excellent results achieved in this cooperation with Tmall Super Brand Day are the best proof.
Introduction to Tmall Super Brand Day:
Tmall Super Brand Day is Tmall’s most influential brand marketing super IP. It is good at integrating the ecological power of the entire network to create its own Double Eleven festival and provide the world’s top brands with a stage of ultimate innovation.
In the past five years, it now become the biggest carnival for brands and their consumers to communicate. Tmall big data strengthen the brand’s digital marketing capabilities, form a deep link with consumers, through a concentrated event, a super day full of rituals, bring a double explosion in volume and sales, and reach each with unprecedented energy. It connect users and catalyze super brands to bring new consumer a new consumers experiences.
In this season, UOOYAA held the 19 A/W fashion show – Monster Inbreak. UOOYAA’s attitude is “Stay Weird, Stay Different”.
The colors are rebellious and offbeat. Heritage blue and rose are combined with neon green and orange to enrich the palette. Nostalgia and futurism are integrated.
Seek harmony in the weird and interesting style. The big eyes and monster are mixed to show soft and tough qualities. UOOYAA even collaborated with Ultraman to add interest.
Buttonhole loops are often seen in Chi Pao. In the show, UOOYAA sought harmony in traditional crafts and weird styling. Buttonhole loops go into the futuristic fashion apparel.
The Chinese tunic suit is renewed with dirty washing to show a rebellious punk attitude. The mandarin jacket and cotton-padded jacket are updated to add harmony.
The mixing of suits and monsters is striking. Monsters add a cool and nonchalant effect.
The neon green tears, elf ears, blood pupils, pointed hat and monster look are weird and attractive. Those interesting accessories are also eye-catching . In the show, UOOYAA combined 2D and daily life, which is magical.
There were lots of online influencers and fashion bloggers attending this show: Chang Tui Dong, Wu Jiaye, Zhang Jiayi, Ava Foo and Nikki-Min.
Beginning with 2018 autumn and winter series, animal prints has began to return to the fashion circle. The costumes fashion show styles are inseparable from zebra, cheetah, tiger and other patterns, or a set of appearances or extensions to the look. In short, you can see the “wild taste” at a glance.
Fashion Show Style
Now although in 2019, to wear leopard prints is no longer afraid of being sprayed, but people are not easy to drive an animal print if you do not have a certain gas field. But in the heart that wants to be a “wild girl” is eager to move, perhaps abandoning the difficult prints, and choosing a jewel with a unique shape that can also make you “wild”.
TASAKI Taschi Danger Collection Jewelry
TASAKI’s Danger series is actually one of the classic brand’s series. The designer uses K gold to create sharp teeth of the beast. Although it is very different from the pearl itself, the combination of the two has unexpected surprises. This time, it happened to be in the middle of the fashionable wheel turntable, hitting this year’s animal printing trend, and it is also very suitable.
In the soft pearl line, the Danger Claw series reveals sharp fangs, which hides a danger and highlights the beautiful and attractive meaning. The sharp claws make people feel the wild beauty of nature.
The Danger Heart necklace is sharply contrasted with the plump pearls and the spurred spikes. It outlines the heart shape that symbolizes love. At the same time, it is decorated with gold to show the luster of the pearl. It is tempting in danger and wild in romance.
Danger Signature Ring
Keira Knightley wears Danger Signature ring
Regardless of whether the appearance is pure or smelting, every woman should live with an angel and a little demon. The Danger signature series is like a wild and wild ring of angels and devils. It is decorated with pink lustrous Agoya pearls and 18K yellow gold. The beautiful and wild design symbolizes the ultimate temptation. Start with this spring, wear Danger from TASAKI, and be a wild girl together!
These photos give us an impression that the designs may come from the floral bed sheets in the 1980s. When supermodels come towards you, it is just like walking bed sheets. Well, it is just a funny joke to start our review. Since the first fashion show held by Victoria in 1990, the Victoria’s secret show has been an annual fashion carnival.
Several days ago, 2018 Victoria’s Secret Fashion Show was recorded in New York. The official broadcast time is 10am, December 2(the United States time). This is the 23rd show broadcast since the 1995 Victoria’s Secret Fashion Show.
Supermodels in the opening of the show were eye-catching. The opening theme of this year’s show is Glam Royal. Taylor Hill was the first model stepping on the stage and showing the collection of Scotland style. Taylor Hill made her debut in 2014 Victoria’s Secret Fashion Show, and she was the youngest. Then she officially signed a contract with Victoria’s Secret and became the real angel.
The Chinese Models
There are four Chinese Models in 2018 Victoria’s Secret Show.
Liu Wen, Xi Mengyao, He Sui and Chen Yu
He Sui Struck a pose on the stage in a black and transparent undergarment with a mechanical style. The golden sun totem wings on the back was holy and impressive.
Liu Wen interpreted the collection of Mary Katrantzou X VS.
Xi Mengyao was paid attention to last year because the mistake she made on the stage. The Downtown Angels’ clothes worn by Ms. Xi was simple and neat with the street girly look.
Chen Yu displayed the Pink collection. The metallic top paired with the orange pants. The waist bag exuded a youthful feel.
The making of the Fantasy Bra, which was paid high attention to, consumed around 930 hours. With the adding of 925 silver and gold, the value of it is about 1 million dollars. Moreover, 2100 Swarovski diamonds are used. The weight of the center part is even over 71 karats. The supremodel Elsa Hosk wore the dazzling Fantasy Bra.