The Comprehensive Analysis of S/S Shanghai Kidswear Fashion Week


Taking “Theatre of Life” as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.


Clearwater injects refreshing and gentle visual effect into the spring and summer, which is used by GAP, jnby by JNBY and NU. Jnby by JNBY applies this color on its workwear jumpsuits to break through the dullness. NU and Little Naive use Clearwater gauze to present the elegance and flexibility. Besides, Clearwater also appears on the athleisure styles of NBA and GAP.


Purple is always a color of mystery, and purple rose brings a gentle and peaceful freshness. Every brand interpret this color in multiple styles. SKETCHER KIDS is athletic; GXG Kids, Goodbaby and Hihai are leisurely; and Little Naive is refreshing and elegant. The combination with printing and belt in placement fully shows the charm of purple rose.


People need intensive and positive colors in the post-epidemic era, and Vibrant Orange is exactly a joyous and happy color, which can promote the emotion of consumers. The large-scale application provides a strong visual experience, while the decoration in placement shows highlights.


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The Recommended Artist Pattern Trend for Kidswear

Pattern Trend for Kidswear

Artists discover and refine the highlights in the daily life to create artworks through illustration, graffiti, sculpture and installation. This report will introduce those new-emerging artists and artworks which are suitable for kidswear patterns, and present how those elements and colors in the artworks be used on kidswear.

Pattern Trend for Kidswear

The Japanese illustrator Sarashina Mariko’s works seem simple but are filled with interesting details and thoughts. No matter on woodcuts or oil paintings, artist uses bright and joyful colors to present the childlike innocence, which makes people smile unintentionally. The details and colors of those repeated irregular hand-drawn geometric patterns in illustrations are suitable for kidswear. More artist information: ins@sarashinamariko(Artworks only for reference, and copyrights belong to the original author)

Pattern Trend for Kidswear

The pioneer of Japanese graffiti Snipe1 forms his representative personal style through breaking through borders and the conventional images of graffiti culture. He once created large-scale graffiti installation with Murakami Takashi and Kaikai Kiki’s artists MADSAKI and TENGAone. And he also cooperated with fashion brands. Snipe1 always makes fun of those popular elements and trending IP in his works, presenting a new individualized Japanese graffiti style through spraying. (Artworks only for reference, and copyrights belong to the original author)

Pattern Trend for Kidswear

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The Knitted Fabric Trend for Peaceful Comfort Kidswear

With people’s rising attention to health, the fabrics with peaceful and comfortable property become more popular. Comfort, health and functionality will be the key developing trend of S/S 2022 kidswear knitted fabric. Natural and outdoor elements can also be applied to improve the market value. Thus, natural knitted fabric, bright wide-stripe fabric and mushroom printed fabric will be the noteworthy fabrics in S/S 2022.

Artificial eco-friendly, recycled elastic fiber and soft eco-dyed cotton can be applied to maintain the yarn color natural and original.Its natural perspiration, quick drying, deodorization and temperature control add healthy elements to the fabric. The air-permeable and soft plain knitting provides tactility and practicality. The delicate fancy texture in natural neutral colors underlines the natural aesthetics of S/S 2022 kidswear.

The natural knitted fabric has delicate surface and soft tactility, which can create versatile knitted items in neutral pale colors. The fabric can improve the natural and comfortable property of S/S 2022 kids’ tops, bodysuits and loungewear and bring more peaceful textures.

Bright wide-stripe fabric can apply GOTS cotton and eco-friendly bamboo fibers to provide natural anti-bacterial function and underline the natural texture. The wide space and high-saturation colors update the stripe knitted fabric and accentuate the vitality of S/S 2022 kidswear. It is suitable for creating kids’ dress, top and suit.

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The Craft Trend for Kids’ Knitwear

Kids' Knitwear

Drawing inspiration from adults’ wear, kids’ knitwear in A/W 21/22 tends to use individual and fashionable crafts. Illustration-like Jacquard, tapes, tassels and colorful heavy-gauge work with placement destruction and voluminous cables to bring a direct fashionable visual effect.

Kids' Knitwear

Jacquard plays an important role in knitwear. Artistic hand-drawn patterns and cartoon images blend with 3D decorations or applique, quite popular.


Fun design and crossed string break the monotony of the solid knitwear. Orderly pointelle and concave-convex texture bring a layered sense to the style, with knot to be playful and eye-catching.

Tapes and Decorations

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The S/S 2021 Reversed Future Theme Trend for Kidswear


What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot… All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to “the future that never happened”, and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that “never happened.”


Inspirational Event

1. In 1949, Stanley G. Weinbaum, an American science fiction writer, first proposed the concept of Virtual Reality in his Pygmalion’s Spectacles, the first science fiction novel to describe VR. Nowadays, people can experience the virtual world from the VR horizon (1-1,1-2). 2. A Finnish company has combined AR systems to create a climbing game called Augmented Climbing Wall that allows people who love rock climbing to experience outdoor climbing at any time while being safer (2-1,2-2). 3. On February 1st, 2015, Budweiser’s Super Bowler advertising plan uses VR holographic technology to realize the game experience of “real people eat beans”, making the game interact with reality more closely (3-1,3-2).

Inspirational Event

The 2-year-old MA$E wears “THE TEN” series, Nike Air Max 1/97 series and YEEZY. Bright digital color contrast and retro outdoor look display the unique individuality, fashionable and cool.

Representative IP -- MA$E

On September 9th, 2019, Beijing time, Anta Kids appeared on the China Day catwalk at New York fashion week, marking Anta’s international fashion week debut. The show has a theme of “Playmaker”, which featured the sporty function style. It launches three series of Playmaker x Origins, Playmaker x Energy, and Playmaker x Glory, including a collaboration series with Opening Ceremony, an American fashion brand. It perfectly integrates outdoor retro sports, street fashion and function together.

Representative Brand -- ANTA kids

The improvement of digital technology provides better support for creative designs. Influenced by the retro futurism, retro and technical color aesthetics is warmly welcomed. Combining the outdoor exercising experience, streamer blue, gumdrop green, scuba blue and multicolored space colors created by retro art will be key color trend of this theme.

Colors -- Multicolored Space Colors

Avant-garde designers, like Paco Rabanne, Rudi Gernreich, Andre Courreges and Pierre Cardin, are pioneers in the use of plastic, vinyl, metals and other unconventional materials. The A/W 2018 series of Balmain also adopted many futuristic metal elements, displaying designers’ forecast for design elements and styles in 2050. Metal materials are important under the theme of Reversed Future. Metal materials combining with outdoor theme will be the trend.

Fabric -- Colorful Metals

Robot and spaceship are the imaginary future that people had 100 years ago. These illustrations and lettered patterns about people’ imaginary future are combined with futuristic glossy colors, bringing a retro futuristic feel.

Pattern -- Future That Never Happened

The lightweight trench coat is inspired by world war I military overcoats in the western battlefield and modern long raincoats. It integrates fine metal luster with wind-proof and lightweight features. The loose oversized design is rain-proof, wind-proof, fashionable and futuristic, suitable for transition of spring and summer.

Key Item -- Trench Coats

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Spilled Chocolate Sauce Theme Design & Development for Kidswear

Kidswear theme

Emily and Matthew take out their favorite chocolate sauce that grandpa brought last week. They would secretly eat with their fingers every time. This time they take their favorite chocolate to their secret base – the tree house in the yard. The chocolate sauce is opened and Matthew can’t wait to reach out his finger. “Bang!” The chocolate sauce is knocked over by accident, and a rich sweet smell permeates the tree house. Now they can’t eat the chocolate but they can draw with it. The main keynotes are chocolate chip, apricot white and dusk blue. And terracotta, cloud pink and denim blue are paired to display a soft and elegant visual impact.

Colors Inspirations.jpg

The inspiration source is spilled chocolate sauce. Irregular new polka dots and geometrics are elegant and funny with the help of chocolate tones. Doodled stick figure made of various jams are favored by many designers and consumers with its fun and uniqueness.


The fabric like voile which is created by recycled polyester fibers, nylon and ultra-thin cotton with organza texture is suitable for layered match. Lightweight, soft and comfortable organic cotton and linen are used to create seersucker. Gentle checks, stitches, fading effect and washed effect endow the fabric with novelty. Sheen fabric after press-pleating has a superior and luxurious sense and textures, suitable to enhance the layered sense of simple styles.


Spring color palette dominated by chocolate chip, apricot white and dusk blue is expressed by geometric color blocks. As the main item, knitwear could be paired with washed straight pants with geometric color blocks, a turn-down collar shirt or a dress with irregular doodled polka dots to perfectly present new elegant leisure styles.

Clothing Collocation- Spring.jpg

Summer styles emphasize comfort. The pair of T-shirts and pants is the best choice. Cropped straight pants and loose pants endow the pair with more changes. A sheer dress can be worn with other items to add a layered sense.

Clothing Collocation- Summer

More Recommended Patterns

More Recommended Patterns

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