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The theme Idyllic Fairy Tale is divided into three stories: the wonderful spring picnic in the garden feels the flower aroma, sunbathing and the breeze; the free playing in the field embraces the nature and gives inspirations to the vibrant palettes and ditsy foral prints; seek for the mysterious childhood memories of homeland in a cozy afternoon.
The color inspiration of Yard Picnic comes from the romantic tea party. The beautiful pastel-tone flowers and green plants enjoy the sunbath and breeze. A dreamlike picnic in the yard offers really romantic tones.
The comfortable pink hue of Pearl channels the healing power and a fantastic spirit. Minimalist silhouettes and gauze can better display the color charm. Dress, t-shirt, pants and princess dress are the best styles. Ditsy floral print cotton, gauze and soft-touch cotton are the recommended fabrics.
In the hot summer with cooling breeze, let’s put on our pretty clothes and hats to enjoy the fun of fields with friends and embrace the natural world.
The tender yellow of Beach Ball delivers the positive spirit and joyful visual effect, which is suitable for checks and minimal allover prints. The babydoll collars meet the general style. Knitted cardigan, set, dress, blouse and shirt are the recommended items.
The wide use of 3D decorations shows ingenious ideas when creating sweet, cute, chic, and innovative kidswear. This report collects and introduces six must-have 3D crafts for development: bowknot and ruffle exude sweet romance on forms and materials; fringed edges are shown more on streetwear with personality; styling decorations and dolls allow kidswear to be naughty and funny; hand-made florals are mainly used to present details and patterns.
Bowknots are highly fused with the structures and styling of garments and interpret delicacy. Different sizes of bows are used as joints and placement decorations to reveal the unique cuteness and romance. Besides, bows are also available for the deconstructed tailoring.
The wide use of ruffles on kidswear shows active and agile wavy curves. The ruffles on different positions can create sweet and lovely, sweet and cool, or even fairy romantic styles. The three-dimensional ruffles on kidswear exude an enriched vital atmosphere.
Fringed design has been noteworthy for kidswear design in recent years. The fringed effects brought by accessory splicing, fabric finishes, and knitted jacquard create fashionable streetwear with personality.
Checkerboard was first used on the flags in car racing for its clear black-white tone, which was later appeared in the skateboard culture. Through the reinterpretation of brands, checkerboard has been more daily and high-street. The combination with Op Art geometric shapes penetrates into the inner senses to create spatial layers and capture the orderly effect. Distorted shapes and color changes awaken the playfulness of old-time Amusement Park.
“Interpretation” is a word with endless energy, which includes various kinds of modern arts and forces fashion labels to attempt the aesthetics that subvert the tradition. When amusement park meets an era of information, a new entertainment spirit has been emerged. Contrasting bri-ghts are widely used to form intense visual impacts.
Checkerboard elements are integrated into the background of amusement park through Op Art. The colors of checkerboard are combined with building blocks to develop the color perception and stimulate the visual logic. To meet the festivals in autumn and winter, the entertain-ing theme transfers the monotony of checkerboard and displays playful kidswear.
Extravagant elements are widely used in this theme. Large sweet bows, exaggerated ruffles, and 3D curved pockets break the visual fatigue and bring newness. Colored patches and color blocking are also shown to strengthen the playfulness. Besides, we can also see clown’s collar, ruffled sleeves, shirt collar and pleats on undershirts.
Overcoat is always a noteworthy item in autumn and winter, and the traditional silhouettes have been redesigned and evolved. The overcoat silhouette in A/W 22/23 mainly remains the tradition and presents a fashionable and minimalist feel. Detail design on waist and dressing layers are the key points. Loose A-line coat, versatile O-line coat, comfortable mock-layered coat, belted bathrobe-style coat, and neat H-line coat add decorative languages to the silhouettes.
The A-line silhouette is used widely in kidswear design. The silhouette that doesn’t cinch waist and hip presents high inclusiveness, which is suitable for a wide range of ages. This elegant and a little bit naughty design creates an innocent and active atmosphere.
The neat tailoring and details of H-line overcoat are friendly to most body shapes, which is also able to layered with many other items. In colors, the matching of basic tones is comfortable and steady, while the multi-colored plaid can enliven the autumn and winter.
O-line overcoat, also known as cocoon overcoat, has no clear shoulder lines and shows a loose body, which exudes a comfortable, casual and also active effect. Besides, the loose shape of cocoon overcoat also feels laid-back and free. Its unisex and handsome temperament strengthens the thermal performance and sends out an elegant aura. The soft fabrics and flexible outlines provide high plasticity, and belts can be used to transfer the O-line silhouette into X-line.
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of ‘Simple Pop’. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
The irregular edges of patterns can show the uneven effect of ink smudging, which breaks the convention of common black and white checks. This simple yet unique design presents the innovative ideas of designer.
Geometric segmentation is a highlight of Frankygrow in this season. Simple hexagons, circles and squares divide sleeves and dressed into multiple parts, which makes flat graphics dimensional.
Jacquard fabric is applied widely in this season. Trimmed threads are rolled up by hands to produce 3D fabrics, which look like little flowers.
As an important category of A/W, knitwear features detail crafts. Asymmetric patchwork underlines individualized design; rainbow stripes echo the colorful world of kids; tassels strengthen the sense of elegancy. Ruffle, 3D crochet, pastel gradient, heavy-gauged cable and heterogeneous splicing are also the important expressions of knitwear.
Irregularly divided style and mismatch color blocking show the sense of asymmetry and create a more stylish visual effect. Irregular color blocking of knitwear enriches the whole picture. Color-blocking jacquard and asymmetric structural division provide more newness.
Lively and bright colors suit the naive and innocent kidswear the most. The rainbow stripes on knitwear inject a more joyous visual vibe. Placement and all-over horizontal stripes and vertical stripes all use dazzling and bright colors to provide people with healing warmth.
Dip dyeing and tone-on-tone splicing create the gradient effect of pastel colors. Fresh and graceful pastel colors make the A/W knitwear charming and eye-catching. Mohair and velvety styles are more suitable for such effect. The hazy visual feeling not only weakens the silhouette and also upgrades the comfort.
Taking “Theatre of Life” as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.
Clearwater injects refreshing and gentle visual effect into the spring and summer, which is used by GAP, jnby by JNBY and NU. Jnby by JNBY applies this color on its workwear jumpsuits to break through the dullness. NU and Little Naive use Clearwater gauze to present the elegance and flexibility. Besides, Clearwater also appears on the athleisure styles of NBA and GAP.
Purple is always a color of mystery, and purple rose brings a gentle and peaceful freshness. Every brand interpret this color in multiple styles. SKETCHER KIDS is athletic; GXG Kids, Goodbaby and Hihai are leisurely; and Little Naive is refreshing and elegant. The combination with printing and belt in placement fully shows the charm of purple rose.
People need intensive and positive colors in the post-epidemic era, and Vibrant Orange is exactly a joyous and happy color, which can promote the emotion of consumers. The large-scale application provides a strong visual experience, while the decoration in placement shows highlights.
Artists discover and refine the highlights in the daily life to create artworks through illustration, graffiti, sculpture and installation. This report will introduce those new-emerging artists and artworks which are suitable for kidswear patterns, and present how those elements and colors in the artworks be used on kidswear.
The Japanese illustrator Sarashina Mariko’s works seem simple but are filled with interesting details and thoughts. No matter on woodcuts or oil paintings, artist uses bright and joyful colors to present the childlike innocence, which makes people smile unintentionally. The details and colors of those repeated irregular hand-drawn geometric patterns in illustrations are suitable for kidswear. More artist information: ins@sarashinamariko(Artworks only for reference, and copyrights belong to the original author)
The pioneer of Japanese graffiti Snipe1 forms his representative personal style through breaking through borders and the conventional images of graffiti culture. He once created large-scale graffiti installation with Murakami Takashi and Kaikai Kiki’s artists MADSAKI and TENGAone. And he also cooperated with fashion brands. Snipe1 always makes fun of those popular elements and trending IP in his works, presenting a new individualized Japanese graffiti style through spraying. (Artworks only for reference, and copyrights belong to the original author)
With people’s rising attention to health, the fabrics with peaceful and comfortable property become more popular. Comfort, health and functionality will be the key developing trend of S/S 2022 kidswear knitted fabric. Natural and outdoor elements can also be applied to improve the market value. Thus, natural knitted fabric, bright wide-stripe fabric and mushroom printed fabric will be the noteworthy fabrics in S/S 2022.
Artificial eco-friendly, recycled elastic fiber and soft eco-dyed cotton can be applied to maintain the yarn color natural and original.Its natural perspiration, quick drying, deodorization and temperature control add healthy elements to the fabric. The air-permeable and soft plain knitting provides tactility and practicality. The delicate fancy texture in natural neutral colors underlines the natural aesthetics of S/S 2022 kidswear.
The natural knitted fabric has delicate surface and soft tactility, which can create versatile knitted items in neutral pale colors. The fabric can improve the natural and comfortable property of S/S 2022 kids’ tops, bodysuits and loungewear and bring more peaceful textures.
Bright wide-stripe fabric can apply GOTS cotton and eco-friendly bamboo fibers to provide natural anti-bacterial function and underline the natural texture. The wide space and high-saturation colors update the stripe knitted fabric and accentuate the vitality of S/S 2022 kidswear. It is suitable for creating kids’ dress, top and suit.
Drawing inspiration from adults’ wear, kids’ knitwear in A/W 21/22 tends to use individual and fashionable crafts. Illustration-like Jacquard, tapes, tassels and colorful heavy-gauge work with placement destruction and voluminous cables to bring a direct fashionable visual effect.
Jacquard plays an important role in knitwear. Artistic hand-drawn patterns and cartoon images blend with 3D decorations or applique, quite popular.
Fun design and crossed string break the monotony of the solid knitwear. Orderly pointelle and concave-convex texture bring a layered sense to the style, with knot to be playful and eye-catching.