23/24 aw fashion trend

The Comprehensive Analysis of Women’s Down Jacket Designer Brand

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Rizhuo is a women’s wear brand established in Hangzhou, China, in 2011. Its main sales channels are online platforms such as Tmall and Tiktok. The brand is committed to focusing on the current humanities, feeling social emotions, taking Chinese chivalrous culture as the spirit, integrating new Chinese style, literature and art, deconstruction and other styles, adhering to the concept of doing what you like, not blindly following the current trend, and is very prominent in the design of new Chinese style down jackets.

ZHUCHONGYUN is a new Chinese style women’s clothing designer brand founded by Zhu Chongyun, a designer of the same name, in Shenzhen in 2013. The brand mainly focuses on offline direct marketing, and has settled in Tmall, Tiktok, Little Red Book, and WeChat stores at the same time. Its design uses modern silhouettes to combine traditional techniques of Chinese clothing and heavily engineered fabrics, so that the silhouettes are clean and neat; Printing and embroidery are elegant and delicate; The pure color scheme exudes an ancient style and charm, blending modern and traditional elements in a very natural and appropriate way to achieve a balance; Down jacket is one of the key items of its brand.

M essential is a women’s clothing designer brand established by designer Ma Kai in Tianjin in 2014. The brand mainly focuses on offline direct sales and has an official Taobao direct sales store online. It is committed to exploring the contradiction and unity between contemporary Eastern aesthetics and modern lifestyle, combining classical Eastern aesthetics with contemporary fashion ingeniously, injecting a condensed and free elegant style into the rich and light colored Eastern taste, presenting elegant and exquisite new Chinese clothing, This season’s down jackets feature a large amount of Song brocade jacquard fabric, combining classical Chinese details with contemporary down silhouettes.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_19860-col_34/

The Color Trend for Women’s Dress

One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers’ purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.

●This color is uniquely gentle and has a suitable visual impact. It matches the elegant tone of A/W dresses precisely. After being rendered by fabric patterns, color matching, and crafts, it becomes more charming.

●The one-piece dresses in this color focus more on the fusion of delicacy and casual beauty in silhouette, fabric, and details. Irregular and twisted cutting designs are more common, and the texture of the fabric tends to be delicate and soft, which complements the detailed crafts.

●As one of the earth tones, Sahara Sun is suitable for both aesthetics and practicality, making it a key basic color for the new season. The increase in yellow tones makes it more vibrant, free from any sense of depression, while still maintaining the quality and classicness.

●There are no limitations in silhouette, fabric, and craftsmanship for this item. This season, the incorporation of exquisite elements such as three-dimensional embroidery, positioned printing, and layered mesh make this color extremely eye-catching.

●The highly clear blue-green tone creates a contrasting effect with autumn/winter, making it refreshing and free from any sense of dullness and isolation. After incorporating appropriate gray tones, it becomes more elegant and refined, making it a practical trend color for the new season.

●The silhouette of one-piece dresses in this color emphasizes the presentation of elongated lines. With the rendering of visual effects and contrasting plaids, the Opal Blue becomes more prominent and visually appealing.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_16654-col_125/

The Comprehensive Analysis of Pitti Immagine Bimbo 96

The 96th edition of Pitti Immagine Bimbo (from 18 to 20 January 2023, Florence, Fortezza da Basso) ended amidst an atmosphere of great satisfaction among the members of the trade and confidence in a year which could reserve positive surprises for the children’s clothing and accessories market, notwithstanding the fears expressed by many people in recent months. Around 2,100 buyers had registered at the end of the three days of the fair– over 1,500 Italian buyers and almost 600 from abroad, from nearly 70 countries.

Pitti Immagine Bimbo 96 Exhibition Videos

A big return to the fair for Monnalisa with a catwalk show at the Fortezza da Basso on the first day of the fair.

The childrenswear company focusing on high quality and made-in-Italy style has chosen the Sala della Ronda to present its Fall Winter 2023/24 collections. In a “neutral container,” light plays and dynamic projections introduce the latest seasonal creations.

The participation of Dolce & Gabbana which interprets the PITTIWAY concept with a special creativity. Earthy tones, natural animals and layering present eye-catching designs at the Pitti Bimbo.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_15858-col_31/

The A/W 23/24 Blend Boundary Thematic Pattern Trend

Blend Boundary draws natural touches and plant imagery from the nature, and pursues a fashion aesthetic with advanced textures and modern technologies. Natural Epiphany imagines a zero-carbon future through digital media that blur real and virtual. The fusion of nature, technology and neo-chinoiserie presents virtual flowers, bionic textures, digital rendering and fuzzy flowers.

Blend Boundary delivers the combination and realization of nature and digital, explores the bionic places, and imagines a zero-carbon future through digital media that blur real and virtual. The soft natural tones are fused with technical gloss to offer a visual experience that realizes the symbiosis of nature and technology.

Software codes and technical programs endow human with the power to change the nature. Alternative flowers, animals and organic world challenge the tradition. The fusion with surreal expressions and acid colors digitalizes the plants and explores a new direction.

The shimmering effect exudes a strong futuristic touch. Different types of flowers are joined by diversified lights and shadows to further strengthen the style.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_15019-col_126/

The A/W 23/24 Nature Atmosphere Thematic Pattern Trend

The definition of outdoorwear has been changed. With the pursuit of technologies and functionality, outdoorwear is not only for extreme conditions but the sustainable living. Mountaineering culture follows the truth of ‘return to the nature’. People escape from the daily routine and go outdoors to rebuild the connection with the world. Inspired by camping, micro vacation and pastoral dream, designers renew the pattern elements such as landscape, ethnic motifs, camous and flowers.

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Wild ramblers are roaming in a relaxing otherworldly place for self-healing. They don’t pursue the extreme outdoors, but enjoy the wonderfulness in an outdoor home. The abstract, artistic landscapes with simple color blocks make really pleasant pieces.

The definition of outdoorwear has been changed. Brights and clashing colors display the vitality of the nature. The fusion with letters in places is more minimalist and artistic.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14783-col_126/

The Detail & Craft Trend for neo Chinoiserie Women’s Loungewear

How to integrate chinoiserie elements into loungewear design and interpret the unique oriental aesthetic has been an important developing direction. A more minimalist and practical Neo Chinoiserie aesthetic is launched. Traditional collars, frog buttons and tie straps are combined with modernized tailoring to develop oriental loungewear.

Stand collar is a main feature for Chinese-style clothing. The fluid collars are perfectly fused with modern clothes. Stand collars and frog buttons expand the visual effect vertically. The application even on men’s loungewear is innovative and upscale.

The two-piece front-open layering embraces the traditional Chinese aesthetics. The fine embroideries on neckline create a comfortable and dignified style.

The neckline design of Chinese-style apparels is diversified. The large opening of curvy front is easy to wear. The long straight-front tops are well fitting. The unique classical tailoring lengthens the body and shows the Chinese aesthetic.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14705-col_128/

The Design Development of Practical & Chic Women’s Dress

Color Scheme

Key Silhouette — Wrap Waist X-line
X-line with wrapped waists is the most popular silhouette in this season. The random folds and radial lines beautify the body shapes. Beyond the stable solid colors, designers also try ditsy florals to enrich the visual layers.

Key Silhouette — Ruched Wasit A-line
The combination of A-line and ruched waist is a sustainable trend. The adjustable drawstrings and wavy hemlines brings richly layered visual effects.

Key Silhouette — Slim-fit High Neck
Slim-fit high neck dress optimizes the neck lines. The fitting silhouette improves the neck-to-shoulder ratio and shows straight lines. The stretchy body underlines the charming curves. Artistic prints and jacquard velvet are the delicate techniques.

Clothing Collocation

Design Template

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14632-col_21/

The Thick Palette Color Trend for Woven Woolen Fabrics

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.

Recommended Material: RWS certified traceable wool; combed cotton and regenerated nylon-poly blend

Style & Texture: smooth fuzz; twill texture; herringbone; plush

Technique & Performance: anti-crease and washable finish

The cold deep blue of sea is combined with warm woolen fabrics in A/W 23/24 to express a tranquil and technical feeling.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14573-col_127/

The Lagom of A/W 23/24 Thematic Trend for Kidswear

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

The palette of Lagom is made of natural colors. These healing tones inspire the present lifestyles. Gentle basics are paired with warm avocado and autumn orange to complete a lounge colorway; luxury desaturated gray is the key to the palette. Darks and brights are only presented on embellishments.

“As homage to our name, Petite Revery or “little daydream”, we invite you and your littles to find new adventures and get lost in your own daydreams this season. Our Fall/Winter collection was inspired by the seasons’ fun-filled adventures like venturing into the forest, exploring the playground, jumping into a pile of colourful leaves, trampling through the mud to find the perfect pumpkin, and sledding down a snowy hill.”

We define consumers as ‘Healing Explorers’ under this theme. We draw colors and aesthetics from the balanced variations in our daily lives. The basic, comfortable lifestyles and developing spaces realize the harmonious sharing between people and nature. Comfy textiles, natural components and casual outfits refresh our views and minds.

The representative of Danish furniture design, OYOY was founded in 2021. Inspired by childhood memories, designer Lotte Fynboe combines classic Scandi styles with Japanese design to create natural and plain mixes. Originaly from Sweden and Tunisia, contemporary artist Zahra Holm is living and working in Paris, France. She is fascinated by the female form, the main subject of her work. Her bold use of colour and curvaceous lines create striking compositions that reflect the beauty and power of women.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14494-col_125/

The Silhouette Trend for Women’s Comfortable Minimalism Pants

Pants are not only a performance item, but also a fashion item. Fashion quality has been an essential factor for shoppers. Different silhouettes are presented in this Fall/Winter to create different styles. This report will introduce you the following six silhouette trends for women’s pants.

The cuffed ankles of tapered pants slim the body and lengthen the proportion of lower body. We can feel a languid and mild mood.

The slits on legs improve the breathability and optimize the shank part. The traditional flares are developed to be more comfortable and flamboyant with fearless silhouettes. The slits and flared design are flexible and smart.

Straight pants is a classic worth-investment silhouette in every season. Driven by the revival of Y2K fashion, low-rise design and loose fits improve the casualness. The proper cuts of leg opening leave enough space for movements.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14477-col_129/