The A/W 23/24 Nature Atmosphere Thematic Pattern Trend

Pattern Trend

The definition of outdoorwear has been changed. With the pursuit of technologies and functionality, outdoorwear is not only for extreme conditions but the sustainable living. Mountaineering culture follows the truth of ‘return to the nature’. People escape from the daily routine and go outdoors to rebuild the connection with the world. Inspired by camping, micro vacation and pastoral dream, designers renew the pattern elements such as landscape, ethnic motifs, camous and flowers.

Pattern Trend

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Pattern Trend

Wild ramblers are roaming in a relaxing otherworldly place for self-healing. They don’t pursue the extreme outdoors, but enjoy the wonderfulness in an outdoor home. The abstract, artistic landscapes with simple color blocks make really pleasant pieces.

Pattern Trend

The definition of outdoorwear has been changed. Brights and clashing colors display the vitality of the nature. The fusion with letters in places is more minimalist and artistic.

Pattern Trend

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The Detail & Craft Trend for neo Chinoiserie Women’s Loungewear

Women's Loungewear

How to integrate chinoiserie elements into loungewear design and interpret the unique oriental aesthetic has been an important developing direction. A more minimalist and practical Neo Chinoiserie aesthetic is launched. Traditional collars, frog buttons and tie straps are combined with modernized tailoring to develop oriental loungewear.

Women's Loungewear

Stand collar is a main feature for Chinese-style clothing. The fluid collars are perfectly fused with modern clothes. Stand collars and frog buttons expand the visual effect vertically. The application even on men’s loungewear is innovative and upscale.

Women's Loungewear

The two-piece front-open layering embraces the traditional Chinese aesthetics. The fine embroideries on neckline create a comfortable and dignified style.

Women's Loungewear

The neckline design of Chinese-style apparels is diversified. The large opening of curvy front is easy to wear. The long straight-front tops are well fitting. The unique classical tailoring lengthens the body and shows the Chinese aesthetic.

Women's Loungewear

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The Design Development of Practical & Chic Women’s Dress

Women's Dress

Color Scheme

Women's Dress color scheme

Key Silhouette — Wrap Waist X-line
X-line with wrapped waists is the most popular silhouette in this season. The random folds and radial lines beautify the body shapes. Beyond the stable solid colors, designers also try ditsy florals to enrich the visual layers.

Women's Dresses

Key Silhouette — Ruched Wasit A-line
The combination of A-line and ruched waist is a sustainable trend. The adjustable drawstrings and wavy hemlines brings richly layered visual effects.

Women's Dresses

Key Silhouette — Slim-fit High Neck
Slim-fit high neck dress optimizes the neck lines. The fitting silhouette improves the neck-to-shoulder ratio and shows straight lines. The stretchy body underlines the charming curves. Artistic prints and jacquard velvet are the delicate techniques.

Women's Dresses

Clothing Collocation

Women's Dress clothing collocation

Design Template

Women's Dresses design template

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The Thick Palette Color Trend for Woven Woolen Fabrics

Woven Woolen Fabrics

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Woven Woolen Fabrics

Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.

Woven Woolen Fabrics

Recommended Material: RWS certified traceable wool; combed cotton and regenerated nylon-poly blend

Style & Texture: smooth fuzz; twill texture; herringbone; plush

Technique & Performance: anti-crease and washable finish

Woven Woolen Fabrics

The cold deep blue of sea is combined with warm woolen fabrics in A/W 23/24 to express a tranquil and technical feeling.

Woven Woolen Fabrics

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The Lagom of A/W 23/24 Thematic Trend for Kidswear

Trend for Kidswear

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

Trend for Kidswear

The palette of Lagom is made of natural colors. These healing tones inspire the present lifestyles. Gentle basics are paired with warm avocado and autumn orange to complete a lounge colorway; luxury desaturated gray is the key to the palette. Darks and brights are only presented on embellishments.

Trend for Kidswear

“As homage to our name, Petite Revery or “little daydream”, we invite you and your littles to find new adventures and get lost in your own daydreams this season. Our Fall/Winter collection was inspired by the seasons’ fun-filled adventures like venturing into the forest, exploring the playground, jumping into a pile of colourful leaves, trampling through the mud to find the perfect pumpkin, and sledding down a snowy hill.”

Trend for Kidswear

We define consumers as ‘Healing Explorers’ under this theme. We draw colors and aesthetics from the balanced variations in our daily lives. The basic, comfortable lifestyles and developing spaces realize the harmonious sharing between people and nature. Comfy textiles, natural components and casual outfits refresh our views and minds.

Trend for Kidswear

The representative of Danish furniture design, OYOY was founded in 2021. Inspired by childhood memories, designer Lotte Fynboe combines classic Scandi styles with Japanese design to create natural and plain mixes. Originaly from Sweden and Tunisia, contemporary artist Zahra Holm is living and working in Paris, France. She is fascinated by the female form, the main subject of her work. Her bold use of colour and curvaceous lines create striking compositions that reflect the beauty and power of women.

Trend for Kidswear

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The Silhouette Trend for Women’s Comfortable Minimalism Pants

Women's Pants

Pants are not only a performance item, but also a fashion item. Fashion quality has been an essential factor for shoppers. Different silhouettes are presented in this Fall/Winter to create different styles. This report will introduce you the following six silhouette trends for women’s pants.

Women's Pants

The cuffed ankles of tapered pants slim the body and lengthen the proportion of lower body. We can feel a languid and mild mood.

Women's Pants

The slits on legs improve the breathability and optimize the shank part. The traditional flares are developed to be more comfortable and flamboyant with fearless silhouettes. The slits and flared design are flexible and smart.

Women's Pants

Straight pants is a classic worth-investment silhouette in every season. Driven by the revival of Y2K fashion, low-rise design and loose fits improve the casualness. The proper cuts of leg opening leave enough space for movements.

Women's Pants

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The Slate Rose Color Trend for Women’s Knitwear(Mature Market)

Women's Knitwear

Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.

Women's Knitwear color trend


Slate Rose is an important hue to present the mature elegance of women. Nostalgic elements, such as checked pants and fair isle motifs, are joined to create a retro filter.

Runway Looks

The matte texture of plush yarn can well deliver the retro and graceful qualities of Slate Rose. Color and texture take the place of patterns to develop versatile pieces with basic silhouettes.

Fuzzy yarns: centipede-like yarn, plush yarn, loop yarn, feather yarn, mohair

Fuzzy Touch red color

Neat cuts, cutouts, and the splicing of digital embroideries. Structural designs improve the visual effect of Slate Rose. The clean treatment of structure also ensures the quality of detail. Digital embroideries are mixed with special lace patterns to show the feminine gracefulness.

Structural Design

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The Colorful Fusion Color Trend for Kids’ Sweatshirt

Kids' Sweatshirt

Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.

Kids' Sweatshirt

Soft pastels refresh the visual effect of F/W sweatshirts. Comfortable terry fabrics offer warm textures. Desaturated hues are fused with loose fits to develop trans-seasonal pieces.

Kids' Sweatshirt

The clean hue of French Vanilla is bright yet not loud. This almost edible color satisfies consumers’ appetite for comfort and intimacy, and gives positive sensory experiences.

Kids' Sweatshirt

The playful pink of Peony is suitable for developing sweet girls’ sweatshirts. The combinations with childlike prints, embroideries, appliques and 3D embellishments fuse soft textures with vitality.

Kids' Sweatshirt

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The Creative Construction Detail & Craft Trend for Women’s Overcoat

Women's Overcoat

Being the staple in Fall/Winter, overcoats can release different types of aura through diverse details. This report sorts out the on-trendy details and crafts in this season to inspire your design development.

Women's Overcoat

The fancy deconstruction of overcoat is an important craft. The wrapped neck part is stylish and thermal. Multi-layer lapels and asymmetric designs enrich the visual effect. The irregular shapes and slits of Munn subvert the tradition and offer a brand-new sensory experience.

Women's Overcoat

The volume of cocoon sleeves can well cover the under layer and arm lines. The cocoon shape is presented by curvy tailoring or the splicing on half sleeves. Structured fabrics are selected to highlight the outline.

Cocoon Sleeves women's overcoat

Collar design is another key detail. For Fall/Winter 23/24, the collars of women’s overcoat are widely diversified: oversized square collars are elegant and minimalist; the drawstring neckline is an innovative technique; the curvy edges of collar reveal the softness of women.

Collar Design women's overcoat

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The Upgraded Texture Fabric Trend for Active Sweatshirt

Fabric Trend

Sweatshirt is the best product designed for all four seasons. The fabric of sweatshirt in A/W 23/24 explores terry jacquard and 3D textures instead of the normal jersey to attract younger sleek consumers. Geometric textures and vibrant colorways start a vacation at home. Water washing and woven textures redefine this casual product.

Fabric Trend

The uncertainty of post-pandemic era brings comfort to the forefront. With the development of loungewear and casual sportswear, we can see the comeback of comfy, breathable and moisture-wicking terry fabric. Colorful dyeing and flat floral jacquard enliven the atmosphere.

Fabric Trend

Knitted terry is renewed by jacquard. Letter and logo jacquard patterns inject newness into casual wear. Fun vacay elements are used to develop colorful activewear.

Fabric Trend

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