23/24 atumn winter fashion trend forecasting

The Comprehensive Analysis of Women’s Down Jacket Designer Brand

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Rizhuo is a women’s wear brand established in Hangzhou, China, in 2011. Its main sales channels are online platforms such as Tmall and Tiktok. The brand is committed to focusing on the current humanities, feeling social emotions, taking Chinese chivalrous culture as the spirit, integrating new Chinese style, literature and art, deconstruction and other styles, adhering to the concept of doing what you like, not blindly following the current trend, and is very prominent in the design of new Chinese style down jackets.

ZHUCHONGYUN is a new Chinese style women’s clothing designer brand founded by Zhu Chongyun, a designer of the same name, in Shenzhen in 2013. The brand mainly focuses on offline direct marketing, and has settled in Tmall, Tiktok, Little Red Book, and WeChat stores at the same time. Its design uses modern silhouettes to combine traditional techniques of Chinese clothing and heavily engineered fabrics, so that the silhouettes are clean and neat; Printing and embroidery are elegant and delicate; The pure color scheme exudes an ancient style and charm, blending modern and traditional elements in a very natural and appropriate way to achieve a balance; Down jacket is one of the key items of its brand.

M essential is a women’s clothing designer brand established by designer Ma Kai in Tianjin in 2014. The brand mainly focuses on offline direct sales and has an official Taobao direct sales store online. It is committed to exploring the contradiction and unity between contemporary Eastern aesthetics and modern lifestyle, combining classical Eastern aesthetics with contemporary fashion ingeniously, injecting a condensed and free elegant style into the rich and light colored Eastern taste, presenting elegant and exquisite new Chinese clothing, This season’s down jackets feature a large amount of Song brocade jacquard fabric, combining classical Chinese details with contemporary down silhouettes.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_19860-col_34/

The Silhouette Trend for Versatility Women’s Pants

From the perspective of representative brands and similar style brands, there are several directions for the 24/25 fall/winter trousers: sporty wide-leg pants, tied ankle pants, floor-length wide-leg pants, straight cargo pants, slim flared pants, and tapered pants with a sense of volume. These silhouette designs bring a completely new visual effect to the trouser category, increasing its fashion and design sense, and effectively reflecting individuality and unique temperament.

Design Highlight: Wide-leg sports pants are a popular style of athletic pants that are designed with loose and extended legs that reach the ankles, creating a longer and more slender leg line. They are also functional for sports activities and suitable for daily commuting.
Application: Wide-leg sports pants are typically made of soft, breathable, and moisture-wicking fabrics, providing good comfort and performance. The wide and extended leg design allows for better comfort and range of motion.

Design Highlights: The ankle-tied pants are a popular style with a fashionable and youthful vibe. The design involves using straps to cinch the pants at the ankles, creating a tapered leg shape that is highly fashionable.

Application: Ankle-tied pants typically feature a design that allows for cinching at the ankles using drawstrings, elastic bands, or straps, creating a trendy and casual effect.

Design Highlights: Floor-length pants are a comfortable, elegant, and fashionable style of pants that are suitable for various occasions. Whether it’s a social gathering or daily commuting, they exude a trendy and avant-garde feel.

Application: The length of the pants should extend to the ankles and cover the shoe uppers to showcase the design of the pants. The waist design can be chosen as high-waisted or mid-waisted, with high-waisted options elongating the body proportions and mid-waisted options providing more comfort and a natural fit.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_17495-col_129/

The Color Trend for Women’s Dress

One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers’ purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.

●This color is uniquely gentle and has a suitable visual impact. It matches the elegant tone of A/W dresses precisely. After being rendered by fabric patterns, color matching, and crafts, it becomes more charming.

●The one-piece dresses in this color focus more on the fusion of delicacy and casual beauty in silhouette, fabric, and details. Irregular and twisted cutting designs are more common, and the texture of the fabric tends to be delicate and soft, which complements the detailed crafts.

●As one of the earth tones, Sahara Sun is suitable for both aesthetics and practicality, making it a key basic color for the new season. The increase in yellow tones makes it more vibrant, free from any sense of depression, while still maintaining the quality and classicness.

●There are no limitations in silhouette, fabric, and craftsmanship for this item. This season, the incorporation of exquisite elements such as three-dimensional embroidery, positioned printing, and layered mesh make this color extremely eye-catching.

●The highly clear blue-green tone creates a contrasting effect with autumn/winter, making it refreshing and free from any sense of dullness and isolation. After incorporating appropriate gray tones, it becomes more elegant and refined, making it a practical trend color for the new season.

●The silhouette of one-piece dresses in this color emphasizes the presentation of elongated lines. With the rendering of visual effects and contrasting plaids, the Opal Blue becomes more prominent and visually appealing.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_16654-col_125/

The Comprehensive Analysis of Pitti Immagine Bimbo 96

The 96th edition of Pitti Immagine Bimbo (from 18 to 20 January 2023, Florence, Fortezza da Basso) ended amidst an atmosphere of great satisfaction among the members of the trade and confidence in a year which could reserve positive surprises for the children’s clothing and accessories market, notwithstanding the fears expressed by many people in recent months. Around 2,100 buyers had registered at the end of the three days of the fair– over 1,500 Italian buyers and almost 600 from abroad, from nearly 70 countries.

Pitti Immagine Bimbo 96 Exhibition Videos

A big return to the fair for Monnalisa with a catwalk show at the Fortezza da Basso on the first day of the fair.

The childrenswear company focusing on high quality and made-in-Italy style has chosen the Sala della Ronda to present its Fall Winter 2023/24 collections. In a “neutral container,” light plays and dynamic projections introduce the latest seasonal creations.

The participation of Dolce & Gabbana which interprets the PITTIWAY concept with a special creativity. Earthy tones, natural animals and layering present eye-catching designs at the Pitti Bimbo.

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The Light Release Detail & Craft Trend for Yoga Top

The versatile and stylish yoga top becomes an important category. Y2K-inspired hot girl styles are fused with fashion elements. Built-in bra and mock layers make it the core item for fitness and fashion. Square neckline, boated neck and asymmetric design refresh the items.

With the return of Y2K fashion, cropped top becomes the first choice for hot girls. The design at neckline and hemline is the key. Front kinking and ruching present more interesting appearances.

The exposed stitches and seams are statement-making and casual. The opposing overlock brings eye-catching designs.

Sport spirit is injected into daily lives. The built-in bra of sheer top enriches the visual effect and support the chest. The two-in-one tank is versatile in everyday occasions.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_15645-col_128/

The A/W 23/24 Blend Boundary Thematic Pattern Trend

Blend Boundary draws natural touches and plant imagery from the nature, and pursues a fashion aesthetic with advanced textures and modern technologies. Natural Epiphany imagines a zero-carbon future through digital media that blur real and virtual. The fusion of nature, technology and neo-chinoiserie presents virtual flowers, bionic textures, digital rendering and fuzzy flowers.

Blend Boundary delivers the combination and realization of nature and digital, explores the bionic places, and imagines a zero-carbon future through digital media that blur real and virtual. The soft natural tones are fused with technical gloss to offer a visual experience that realizes the symbiosis of nature and technology.

Software codes and technical programs endow human with the power to change the nature. Alternative flowers, animals and organic world challenge the tradition. The fusion with surreal expressions and acid colors digitalizes the plants and explores a new direction.

The shimmering effect exudes a strong futuristic touch. Different types of flowers are joined by diversified lights and shadows to further strengthen the style.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_15019-col_126/

The A/W 23/24 Nature Atmosphere Thematic Pattern Trend

The definition of outdoorwear has been changed. With the pursuit of technologies and functionality, outdoorwear is not only for extreme conditions but the sustainable living. Mountaineering culture follows the truth of ‘return to the nature’. People escape from the daily routine and go outdoors to rebuild the connection with the world. Inspired by camping, micro vacation and pastoral dream, designers renew the pattern elements such as landscape, ethnic motifs, camous and flowers.

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Wild ramblers are roaming in a relaxing otherworldly place for self-healing. They don’t pursue the extreme outdoors, but enjoy the wonderfulness in an outdoor home. The abstract, artistic landscapes with simple color blocks make really pleasant pieces.

The definition of outdoorwear has been changed. Brights and clashing colors display the vitality of the nature. The fusion with letters in places is more minimalist and artistic.

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The Detail & Craft Trend for neo Chinoiserie Women’s Loungewear

How to integrate chinoiserie elements into loungewear design and interpret the unique oriental aesthetic has been an important developing direction. A more minimalist and practical Neo Chinoiserie aesthetic is launched. Traditional collars, frog buttons and tie straps are combined with modernized tailoring to develop oriental loungewear.

Stand collar is a main feature for Chinese-style clothing. The fluid collars are perfectly fused with modern clothes. Stand collars and frog buttons expand the visual effect vertically. The application even on men’s loungewear is innovative and upscale.

The two-piece front-open layering embraces the traditional Chinese aesthetics. The fine embroideries on neckline create a comfortable and dignified style.

The neckline design of Chinese-style apparels is diversified. The large opening of curvy front is easy to wear. The long straight-front tops are well fitting. The unique classical tailoring lengthens the body and shows the Chinese aesthetic.

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The Design Development of Practical & Chic Women’s Dress

Color Scheme

Key Silhouette — Wrap Waist X-line
X-line with wrapped waists is the most popular silhouette in this season. The random folds and radial lines beautify the body shapes. Beyond the stable solid colors, designers also try ditsy florals to enrich the visual layers.

Key Silhouette — Ruched Wasit A-line
The combination of A-line and ruched waist is a sustainable trend. The adjustable drawstrings and wavy hemlines brings richly layered visual effects.

Key Silhouette — Slim-fit High Neck
Slim-fit high neck dress optimizes the neck lines. The fitting silhouette improves the neck-to-shoulder ratio and shows straight lines. The stretchy body underlines the charming curves. Artistic prints and jacquard velvet are the delicate techniques.

Clothing Collocation

Design Template

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The Thick Palette Color Trend for Woven Woolen Fabrics

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.

Recommended Material: RWS certified traceable wool; combed cotton and regenerated nylon-poly blend

Style & Texture: smooth fuzz; twill texture; herringbone; plush

Technique & Performance: anti-crease and washable finish

The cold deep blue of sea is combined with warm woolen fabrics in A/W 23/24 to express a tranquil and technical feeling.

For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_14573-col_127/