According to this season’s statistics, the leisure luxe still hold the majority, followed by stylish and deconstructed styles holding 20%. With the diversification of fashion and updating of brands, age and style are not problems any more. The leisure luxe is dominant in womenwear markets. More leisure brands has emerged and become more popular.
INXX is a avant-garde fashion brand in Hong Kong. It aims to explore our positions and brings about unlimited possibilities. The theme of its S/S 2019 collection is Master Paramita. The inspiration of the topology comes from Horizon Nouvel. The patterns, symbols and slogans on the cover of Horizon Nouvel’s first issue were gathered from every corner of houses and apartments. The symbols are a guide and a kind of protection of rules, while slogans emphasize ideals.
OFF-WHITE is an American street fashion brand containing elevated fashion. It was founded by Virgil Abloh in 2012. The name of its S/S 2019 collection is track and field. The tight vest, shorts, base pants, jumpsuit and Nike’s famous Volt neon green work best with the theme. Virgil Abloh doesn’t neglect the qualities of womenswear. He keeps uniquely cut dresses, suits and shirts.
TOP3: Ameri Vintage
Ameri Vintage was established by a Japanese designer. Delicacy, utility and durability are key for Ameri Vintage. The European and American feel in Japanese styles plays a dominant role. Refined pleats elevate styles.
TOP4: SELF PORTRAIT
Self-Portrait was established by Han Chong in 2013. Although at that time he was young, his special designs, romance and affordable prices attract lots of celebrities and fashionistas. The S/S 2019 collection is full of flowers. Tiered sequin petals, azalea leaves and flowers, moonlight and trees are all presented.
Noir is a South Korean brand. It is famous for its warm loungewear style and fashion leisure qualities. Dominant linen&cotton and knits offer a tranquil girly feel through layering and piecing.
KYE is a new fashion brand established by South Korean designer Kathleen Kye. It is famous for its colorful graffiti and includes menwear and womenswear. The design principle “I’m going to my happy place” aims to tell us to find those places we truly like. In this season, more lightweight materials and brighter and quieter colors are used.
TOP7: Pameo Pose
The vintage style is the core of PAMEO POSE, a Japanese girly brand. Some grown-up influences and styles adopted. Its designer PELI（ペリ) is good at designing romantic and logical garments. Every season has its own special design principles. The adding of Chinese chi-pao details is practical.
TOP8: MARIE ELIE
As a romantic brand, Marie Elie was established in Paris, France. Real silk, jacquard, wool and fur are used, along with sophisticated artisan techniques, to bring an elegant and delicate feel. The retro court neck, rococo lace and refreshing florals are used in this season.