Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.
PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.
OXY Studio collaborated with evian. Macaron colorways are girly.
Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.
White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.
Since last year, many cartoon characters including those in Mickey Mouse, Sesame Street and Pokemon have been used by many brands.
LOEWE x Dumbo
Disney movie Dumbo will be released this month, and many brands have put dumbo on their garments. LOEWE presents dumbo on its two popular bags: Goya backpack and T Pouch handbag.
D’zzit x Dumbo
D’zzit doesn’t get behind, it also puts Dumbo on its clothing.
PEACEBIRD x Sesame Street
Recently Sesame Street has gone popular. This time, Peacebird joins hands with Sesame Street.
Stereo Vinyls x Bugs Bunny
Stereo Vinyls recently released the Bugs Bunny collaboration collection. Before, it collaborated with the pink panther.
See those fashion pattern vetor at https://www.popfashioninfo.com/details/report/t_report-id_6081-col_20/
The last collaboration collection of Uniqlo x KAWAS was release on June 3, and it was soon out of stock. Consumers were almost crazy to buy this collection. The highest price of the T-shirt is 99RMB, but in the flea market, the price has reached up to 500RMB. It is estimated that the price will go up to 800RMB.
Most celebrities wore the collaboration items. Yang Yang’s outfit and Roger Federer’s T-shirts are handsome and appealing.
The sixth collection includes 12 T-shirts for adults, 6 ones for kids and 4 canvas bags. The classic “XX” eyes, “Companion” and “BFF PINK” are included. Also, some celebrities made this collection much hotter.
Zara collaborated with Disney to release the Zara x Disney collection in summer. Classic Disney characters are shown on T-shirts.
H&M joined hands with Pokemon. Pikachu is printed on T-shirts.
More brand collaboration: https://www.popfashioninfo.com/blog/label_177/