Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.
PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.
OXY Studio collaborated with evian. Macaron colorways are girly.
Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.
White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.