The Atelier The Designer Brand of Women’s Dream Wedding Dress

wedding dress

There is a story in ancient China about a man named Zhuang Sheng who dreamed that he became a butterfly. This philosophical problem is elusive, but people acknowledge that life is like a dream. In the new season, With the understanding of “illusion” and “dream”, the Atelier brings the artistic aesthetic into the brand’s design and depicts a dreamlike and luxurious dream with superior fashion craft. Combining elements from different countries and cultures, each wedding dress comes with different dreams.

wedding

The Atelier is a Malaysian wedding dress boutique and sets a studio in Shanghai, China, in 2010. Then, Professor Jimmy Choo OBE joined The Atelier as the design director and the creative director. Professor Jimmy Choo OBE is a world famous ethnic Chinese designer who designed for the late princess Diana and many famous ladies. The Atelier has always advocated diversified designs integrating with ideological, cultural and aesthetic elements, so we can see visual elements and delicate handicraft from all over the world in styles of The Atelier.

Introduction of The Brand

The Atelier became the opening show brand at the Shanghai fashion week 2020 S/S launch. The post-90s actress, Chen Duling, began a fantastic and romantic dream show for the brand. Recently, The Ateleir is invited by fashion masters to present a white fantasy show, showing the pure colors of China. It participated in the trip between China and Malaysia in the second CIIE, carrying out exchanges and discussions among different cultures. It is favored by the industry and consumers with its fine crafts and bold unique designs.

Brand Dynamics

Dreams are normally colorful. The light-colored sheer dress is decorated by soft feather, interpreting the ethereal dream and the purity of prosperity. Hand-made pleat is favored by The Atelier. Light-colored sheer is layered one by one, depicting a cloud-like and dreamlike picture, lively and full of a quality sense.

Sheer in Fantastic Colors

Feather is the perfect choice to create a dreamlike atmosphere. The Atelier layers floaty ostrich feathers with embroidery or partial decorations, showing the femininity and softness. Rhinestones are applied to the transitional part, glittering in the dream.

Feather and Rhinestones

In the new season, sequins are no more flashy, and appear in designs with different patterns and textures. The Atelier presses sequins to the sheer, so the free and kaleidoscopic patterns are created. The 3D cut ruffles in the top is soft, while the hemline is designed to be retro court style, gorgeous and dazzling.

Mottled Sequins

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2020 Spring Summer Sparkling Sequin Women’s Wedding Dresses

wedding dresses

Sequins are widely used on wedding dresses through different placement. Sparkling sequins are one of the most popular accessories for gowns, particularly eye-catching.

wedding dresses

Sequins and stones are seen in linear arrangement, can be horizontal or vertical, straight or curvy. Shiny decorations are edgy yet elegant.

Linear Decoration wedding dresses

Beautiful flowers are preferred by fashion designers. Sequins team with flowers to characterize wedding dresses, delivering a natural vibe.

Flower & Sequin wedding dresses

Three-dimensional large flowers are artistic, embellished with glittering sequins to create visual interest.

Large Flower wedding desses

Dense placement has a modern feel this time, contributing to shiny wedding dresses.

Dense Placement wedding dresses

Geometric design is classic and distinctive, applied to bridal gowns for a simple yet elegant effect.

Geometric Effect wedding dresses

Although the patterns are abstract, the glossy design reminds of the starry sky, mysterious and graceful.

Romantic Starry Sky

 

Brand Reem Acra of Spring Summer 2020 Wedding Dresses Analysis on Catwalks

Reem Acra

On April 18, 2019, Reem Acra came to China to hold the first show, which was organized by NORA REVE. This show includes the Thankyou Collection and 2019 haute couture collection. Some Chinese celebrities were invited to attend this show.

wedding dresses

Veils are more important. Reem Acra’s classic floor-length veils are made of translucent sheers. They cover head and are tied at neck, dreamy and sacred.

Ritual Veils

Champagne, dusty pink and light blue are seen on this show, which are refreshing. The handmade details create a charming effect.

Dreamy Colored Sheers

The minimal satin wedding dresses are more contemporary and directional. The neat lines and simple curves are appealing. Embroideries on satin are elegant and glamorous. The silver threads outlining flowers provide a understated and luxurious effect. The bowknots and suit silhouettes show a ritual and feminine mood.

Delicate Satin wedding dresses

The rigid florals liven up wedding dresses. The combination of sheers and florals is elegant and vibrant.

Dimensional Florals

Reem Acra is very good at using luxurious fabrics and delicate trims and beads to design wedding dresses. Sequins are applied on dresses or across the chest, showing a unique flowing and rhythmic feel.

Sequins wedding dresses

Girls in pink dresses, holding candles and flowers are eye- catching. Every dress is special with romance.

pink girl's dresses

From https://www.popfashioninfo.com/details/report/t_report-id_6290-col_30/