Flag-patterned clothing made the world’s premiere on ANTA TMall Super Brand Day to create a fashion feast

On July 27th, ANTA launched the first Tmall Super Brand Day. During this event, ANTA 2022 Winter Olympics official licensed product flag series sportswear was released. This event ANTA leveraged the influence of Tmall’s first marketing IP on the entire network. The digital empowerment of new products has brought more new choices to consumers, and also allowed ANTA Tmall Super Brand Day to get a satisfactory performance. Data shows that during this event, ANTA’s one day sales surged by 1777% year-on-year, setting a record for the highest single-day sales except Double Eleven, and ranking among the TOP2 in the industry.

The ANTA Tmall Super Brand Day not only brought a fashion feast for consumers , but also marked that ANTA and Tmall have joined hands to cooperate further, setting a new model for the electronic and digital development of the apparel industry.

A number of stars attend to support the fashion show

As a global leader in sportswear from China, ANTA has always adhered to the concept of “Keep Moving”, which coincides with Tmall’s never-ending exploration in the field of e-commerce. The press conference jointly organized by the two parties is based on the theme of ” The Circle of life “. ANTA 2022 Winter Olympics official licensed product flag series sportswear conference was held. Zhang Jike, Zou Shiming, Fan Zhiyi and Lang were invited to the event. The celebrities from the cultural and sports world such as Lang, Guan Xiaotong, Jin Dachuan came to join the show with nearly 70 Chinese supermodels, bringing consumers an audio and visual feast, it was a party that blends fashion, art and clothing.

The whole press conference was exciting and shining with stars. From the opening of the live performance by pianist Lang Lang, to the opening show by ANTA Sports’ global spokesperson Guan Xiaotong wearing ANTA’s new sportswear, to other stars and supermodels and super large-scale drone starry performances to help out this conference. The climax is non- stopped, and the belief in the “unending movement” has become more popular.

Join forces to create a new brand story, support the world premiere of national flag clothing product line

As we all know, China has won the right to host the 2022 Winter Olympics. As the official sponsor of the 2022 Beijing Winter Olympics, ANTA received exclusive authorization for the first time in 2020 to sell national flag-related footwear and clothing products. It is also the first time that China has opened up the right to sell clothing with national flag patterns. For ANTA, the launch of the “national flag sportswear” is more of a strong output at the brand level. This time, in cooperation with Tmall Super Brand Day, its related national flag clothing products will be launched on July 27th. The global debut of the brand day on the day reflects that while ANTA continues to enrich its brand stories, it also give us hopes to use the Tmall platform to allow users to generate more brand perceptions and write a new chapter of the brand story to more consumers.

On the same day, Li Jiaqi, the NO.1 live broadcaster, not only visited the conference site in person, but also opened an ANTA national flag uniforms special session in the live broadcast room. He also shared ANTA’s importance with popular sports stars Zhang Jike and Guan Xiaotong in the live broadcast room as soon as possible conference finished. They showed the support to ANTA new product and promote the the national flag clothing products released by ANTA together.

The Trendy gameplay enhances user enthusiasm, online channels upgrade the consumer experience

In the early stage of this conference event, two parties started a joint warm-up promotion. ANTA and Tmall Super Brand Day jointly launched a new gameplay of “Alibaba Zoo cheering for the Olympics”. Dozens of IP animals with their own fan base all incarnately become the Olympic mascots, attracting countless eyes with their own special skills, and successfully earned enough attention.

At the same time, Tmall has also cleverly integrated the “See Now Buy Now” show sale model, which is the most popular fashion brand in recent years, with this event, allowing consumers to enjoy the consumption process while invisibly deepening their understanding of the brand. Cognition. The two parties have achieved remarkable results in terms of sales volume, customer acquisition and brand enhancement.

As an outstanding representative of professional sports brands, core value of ANTA’s product has a strong appeal in the sportswear market. At the brand improvement stage, it will expand the market through updated channels and use marketing methods that are closer to consumers to increase interaction, build the brand image to a new level. The excellent results achieved in this cooperation with Tmall Super Brand Day are the best proof.

Introduction to Tmall Super Brand Day:

Tmall Super Brand Day is Tmall’s most influential brand marketing super IP. It is good at integrating the ecological power of the entire network to create its own Double Eleven festival and provide the world’s top brands with a stage of ultimate innovation.

In the past five years, it now become the biggest carnival for brands and their consumers to communicate. Tmall big data strengthen the brand’s digital marketing capabilities, form a deep link with consumers, through a concentrated event, a super day full of rituals, bring a double explosion in volume and sales, and reach each with unprecedented energy. It connect users and catalyze super brands to bring new consumer a new consumers experiences.

View more Chinese fashion trend: https://www.popfashioninfo.com/styles/online/

The Chinese International Import Expo Fair trading service platform re-launched to empower China’s fashion industry

POP FASHION

On the occasion of the 3rd Import Expo, dozens of reporters from Oriental News Channel visited the “‘6 Days + 365 Days’ International Fashion and Creative Exhibition and Trade Center” yesterday to learn more about its service function and development role as the trading service platform of the CIIE, China International Import Expo.

pop fashion

The report pointed out that, as the only platform to serve the fashion industry among the 18 “6 Days + 365 Days” trading service platforms, “International Fashion Creative Showcase & Trade Center” has integrated its four collaborative fashion industry service platforms of “POP Trend, ULB, Design Infinity, and Sichuang Education”, and introduced overseas quality design power to empower Chinese fashion at the third edition of the fair.

This is not only within our reach, but also our responsibility.

Since the official inauguration of the Expo’s “‘6 Days + 365 Days’ International Fashion Creative Exhibition and Trade Center” in Qingpu District, Shanghai on November 6, 2019. The Expo’s Macau Pavilion were also invited to attend and link up with the exhibition and trade center’s “Design Infinity” fashion industry service platform.

POP FASHION NEWS
POP FASHION NEWS

In the Yangtze River Delta fashion industry cluster to conduct a series of traveling exchange and docking activities, in order to bring into play the global fashion products of the Fair trade active momentum and spillover effect, enhance industrial resources docking, industrial cooperation and exchange, and promote the role of multi-local fashion industry linkage and synergistic development.

POP FASHION

With the strategic opportunity of the 3rd Fair and the Yangtze River Delta, “International Fashion Creative Exhibition and Trade Center” still lives up to its mission, linking high-quality global and overseas resources, serving the Yangtze River Delta and the innovative development of the fashion industry based on Qingpu, and will not forget its original intention to focus on serving design and originality, and always be a professional service platform to promote the upgrade and transformation of the fashion industry.

View more Chinese fashion trend from https://www.popfashioninfo.com/analysis/market/

The Comprehensive Analysis of Womenswear Markets in Guangzhou

Womenswear Markets

This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.

Womenswear

In the market, the young lady style increases to the largest proportion of 36%, followed by the simple & sophisticated style of 32%. Street fashion brands (22%) and mimicking big brands (10%) still occupy a place. Items with retro court elements take up 50% of the young lady style, reflecting the retro court elements will return and prevail.

Womenswear

The emerging style in Guangzhou markets is decorated by western retro court elements, like lace, pearl, ruffles and the cape collar, quite exaggerated. (This style also appears in many big brands in S/S 2020, and is easy to prevail.)

Womenswear

Pearl is often used to create retro and luxurious female items. Pearls are arranged in a row, or a pattern, or as a decoration on the edge.

Womenswear

Everything can be Collaborated

fashion brand

Unlike luxurious brands, Chinese fashion brands can more easily create interesting items. In the past three months, many supermarket brand collaborated with Chinese fashion brands and cosmetics brands.

fashion trend

PEACEBIRD x ELE.ME brings the avant-garde style, interpreting cross-field diversity and offbeat creations.

PEACEBIRD x ELE.ME

OXY Studio collaborated with evian. Macaron colorways are girly.

OXY Studio x evian

Essential balm makes a comeback. BEASTER collaborated with T-Mall to release the BEASTER x T-Mall capsule collection during the New York Fashion Week.

BEASTER x T-Mall

White rabbit is prevalent. Many brands rushed to collaborated with it. LED’IN joined hands with white rabbit to release the LED’IN X White Rabbit collection.

LED'IN X White Rabbit