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Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.
Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.
Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.
Slate Rose is an important hue to present the mature elegance of women. Nostalgic elements, such as checked pants and fair isle motifs, are joined to create a retro filter.
The matte texture of plush yarn can well deliver the retro and graceful qualities of Slate Rose. Color and texture take the place of patterns to develop versatile pieces with basic silhouettes.
Neat cuts, cutouts, and the splicing of digital embroideries. Structural designs improve the visual effect of Slate Rose. The clean treatment of structure also ensures the quality of detail. Digital embroideries are mixed with special lace patterns to show the feminine gracefulness.
Grayish pastels are evolved to have mineral textures in Spring/Summer 2023 to satisfy people’s appetite for classic gentle hues. Comfy high-quality underwear/loungewear displays women’s confidence and focuses on the self-pleasing experience.
Upscale pastel is prevalent in the recent years. The grayish tones are tranquil and richly textured. Vibrant orange injects vitality into the colorway and brings sensory stimulation. Pastels are combined with smooth silk and elegant lace to exude a luxurious and gorgeous temperament.
The gray-infused hue of Evening Sand is soft and clean. The combination with delicate lace fabric is recommended the most. The delicate lace with embossed textures develops sophisticated and comfortable underwear and presents the feminine gracefulness.
The lively and soft hue of Ambrosia highlights the luxuriant vegetation in high summer. The combination with silk fuses practical details and neat silhouettes. Delicate lace and embroidery display the coexistence of minimalism and elegance.
Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.
Meadow Violet sees oversized fits and highly inclusiveness on runway shows. Bold-scale purple is paired with black, white and neutrals to create the base. Bright hues finish the colorway and make statements. Youthful items in purple are recommended to be mashed up with outwear, sweater, sweatshirt and pants.
Woolen knit is the main material for the development of Meadow Violet. The mottled, dyed and graduated motifs are combined with fringes for a mysterious touch. The kinks on fabric provide impressive textures. Contrast checkerboards and laser luster are youthful and avant-garde. Mottled denim in purple interprets the retro fashion.
New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.
The nature-sourced Almond Peach is a basic color for sophisticated Chinoiserie. The combinations with traditional details and modern texture enrich the fabrics and variegated yarns. Impressive details exude an understated and tranquil atmosphere.
We can see the importance of blue and purple from the color trend in the world scale. The natural landscapes in the charming hue of Chambray Blue break the monotony of traditional palette and inject liveliness into winter dressing.
Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.
In the post-pandemic era, people are finding balance in crisis. The green hue of Bog is soothing, tranquil and also healing. In A/W 23/24, Bog is applied to more categories, ranging from basics, healing activewear, outerwear and pants to outdoor gear and loungewear. Tone-and-tone green coordinate is recommended to create an enriched and clean colorway.
Driven by sustainable development, Bog is presented in a large scale on essential pieces. Tonal abstract camouflage reveals a positive outdoor atmosphere. The pairing with seasonal brights, such as yellow and blue, can be used as secondary color.
The clearness of Kentucky Blue makes us think of air and water. The soft blue hue gives peaceful joy to the mind. The versatile gray shade inside is suitable for multiple categories in autumn and winter. Its relaxing temperament meets the requirements of casual daywear and sportswear.
Kentucky Blue creates popular basics. Graduated tie-dyeing and tonal plant elements display the peacefulness of nature. Warm and solid knitted fabric is the best partner in autumn and winter. The pairing with neutrals and season brights is recommended.
Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emer-ging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sportsmanship of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Bright Moment selects saturated, positive bright colors to deliver vibrant vitality. Tap into S/S pieces for a sunny and athletic image. Pattern design opts for cultural motifs and geos in order to stimulate consumers’ patriotism and interpret a multidimensional, crossover design concept.
Bright Moment tells us about four color stories: Sports Boom, Cultural Essence, Virtual World and Illusive City. Inspired by the rapid development of sports industry, the lifestyle of Sports Boom ranges from gyms to offices; Virtual World offers the highlight moments in e-sports; Cultural Essence expresses that teenagers are promoting the revival of traditional culture in this information era; Illusive City comes from the immersive dramatic artistry.
Epidemic situation leads to the awareness toward health and the rapid development of workout industry. People are moved by the uplifting sportsmanship and highlight moments in Olympic Games. Red must be the main tone of this palette. Saturated red, yellow and blue are paired with black and white to reflect the positive spirits, while white, pink and purple accent feminine gentleness.
In this era of overloaded digital information, contemporary people want a life beyond being regular, thus they play different roles in each domain. The blurred boundaries between fashion and sports satisfy consumers’ appetite for diverse identities and scenes. Urban life is taken as the background of this theme to interpret the lifestyles of urban people. Life scenes as daily commuting, active street walking, and weekend relaxation require the mixes of seasonal products.
On the busy Monday, Gen Z urban workers are now embracing multi-scene comfortable dressing. Clearly Aqua is selected to be the main tone. Ashes of Roses and Hot Chocolate enliven the dull office air. Desert Flower is decorated to reflect a relaxing attitude and release pressure.
The versatile and clean hue of Clearly Aqua is suitable for developing outerwear and essentials. Desert Flower in patterns and details brightens the whole. The stirrup design of leggings meets the requirements of commuting and exercising. Tailoring and fits accent the body proportion.
We turn our switches off at weekends to enjoy a city journey. Dewberry brings us a vibrant A/W palette. The fresh and smart tone of Pink Tulle develops dresses and tops. Eggnog and Goldfinch are also infused into the brisk palette to show visual impact.
Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women’s underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.
Digital trends have a huge impact on clothing. Dark shades with deep saturation such as Reflecting Pond, Windsor Wine, and Pastel Turquoise are at the center, which can be used to make luxury high-end under-wear. Fluorescent colors such as Jasmine Green and Sulphur Spring are selected for embroidery to enhance the sophistication and luxury of underwear.
Reflecting Pond and Windsor Wine are matched with glossy silk to exude luxurious beauty and unique charm. Loungewear does not need to be too complicated. Opt for classical floral print to present the elegancy. Understated and cool Reflecting Pond, Pastel Turquoise, and Sulphur Spring create a mature and sexy image for women.
The palette of Universal Culture is sourced from vegetables and fruits, dopamine brights, and comfy, healing tones. Recovering from the epidemic, consumers are longing for the return of pretty bright colors. Dopamine tones and botanic neutrals are selected as the core. Desaturated calm and pure colors are infused into the palette to improve the acceptability and bring a positive color therapy.
Saturated columns in blue, green, and red are presented repeatedly on S/S garments to reflect the addictive loop of Universal Culture and convey the positive healing. Minimalist columns can be printed on desaturated basics to meet the needs of all con-sumers.
Vitamin C Moment combines natural botanic colors with understated neutrals. The palette of Universal Culture is divided into four stories: Vitamin C Moment, Dopamine Healing, Addictive Loop, and Extraordinary Light. Vitamin C Moment is inspired by the understated neutrals of natural plants; Dopamine Healing focuses on positive and impactive brights; Addictive Loop comes from Brad Walls’ Detached in Harmon; Extravagant Light is inspired by the photos of Mar-solier, which uses minimalist and pure neutrals to create a surreal world.
Vitamin C Moment combines natural botanic colors with understated neutrals. Fruits, vegetables, eye-catching logos, and minimalist color blocks create an immersive shopping experience. ‘The Plastic Bag Store’ of Robin Frohardt was placed inside a retailing store to express our consumption culture. The luxury fashion house PRADA was cooperated with the Wu Zhong Bazaar in Shanghai to provide a hustle and bustle space.