2023/2024 fashion trend forecasting

The A/W 23/24 Blend Boundary Thematic Pattern Trend

Blend Boundary draws natural touches and plant imagery from the nature, and pursues a fashion aesthetic with advanced textures and modern technologies. Natural Epiphany imagines a zero-carbon future through digital media that blur real and virtual. The fusion of nature, technology and neo-chinoiserie presents virtual flowers, bionic textures, digital rendering and fuzzy flowers.

Blend Boundary delivers the combination and realization of nature and digital, explores the bionic places, and imagines a zero-carbon future through digital media that blur real and virtual. The soft natural tones are fused with technical gloss to offer a visual experience that realizes the symbiosis of nature and technology.

Software codes and technical programs endow human with the power to change the nature. Alternative flowers, animals and organic world challenge the tradition. The fusion with surreal expressions and acid colors digitalizes the plants and explores a new direction.

The shimmering effect exudes a strong futuristic touch. Different types of flowers are joined by diversified lights and shadows to further strengthen the style.

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The Design Development of Practical & Chic Women’s Dress

Color Scheme

Key Silhouette — Wrap Waist X-line
X-line with wrapped waists is the most popular silhouette in this season. The random folds and radial lines beautify the body shapes. Beyond the stable solid colors, designers also try ditsy florals to enrich the visual layers.

Key Silhouette — Ruched Wasit A-line
The combination of A-line and ruched waist is a sustainable trend. The adjustable drawstrings and wavy hemlines brings richly layered visual effects.

Key Silhouette — Slim-fit High Neck
Slim-fit high neck dress optimizes the neck lines. The fitting silhouette improves the neck-to-shoulder ratio and shows straight lines. The stretchy body underlines the charming curves. Artistic prints and jacquard velvet are the delicate techniques.

Clothing Collocation

Design Template

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The Thick Palette Color Trend for Woven Woolen Fabrics

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Steady earthy tones are classic and versatile, which create a natural atmosphere. The reddish hue of Amber Brown provides a warm visual effect.

Recommended Material: RWS certified traceable wool; combed cotton and regenerated nylon-poly blend

Style & Texture: smooth fuzz; twill texture; herringbone; plush

Technique & Performance: anti-crease and washable finish

The cold deep blue of sea is combined with warm woolen fabrics in A/W 23/24 to express a tranquil and technical feeling.

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The Lagom of A/W 23/24 Thematic Trend for Kidswear

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

The palette of Lagom is made of natural colors. These healing tones inspire the present lifestyles. Gentle basics are paired with warm avocado and autumn orange to complete a lounge colorway; luxury desaturated gray is the key to the palette. Darks and brights are only presented on embellishments.

“As homage to our name, Petite Revery or “little daydream”, we invite you and your littles to find new adventures and get lost in your own daydreams this season. Our Fall/Winter collection was inspired by the seasons’ fun-filled adventures like venturing into the forest, exploring the playground, jumping into a pile of colourful leaves, trampling through the mud to find the perfect pumpkin, and sledding down a snowy hill.”

We define consumers as ‘Healing Explorers’ under this theme. We draw colors and aesthetics from the balanced variations in our daily lives. The basic, comfortable lifestyles and developing spaces realize the harmonious sharing between people and nature. Comfy textiles, natural components and casual outfits refresh our views and minds.

The representative of Danish furniture design, OYOY was founded in 2021. Inspired by childhood memories, designer Lotte Fynboe combines classic Scandi styles with Japanese design to create natural and plain mixes. Originaly from Sweden and Tunisia, contemporary artist Zahra Holm is living and working in Paris, France. She is fascinated by the female form, the main subject of her work. Her bold use of colour and curvaceous lines create striking compositions that reflect the beauty and power of women.

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The Silhouette Trend for Women’s Comfortable Minimalism Pants

Pants are not only a performance item, but also a fashion item. Fashion quality has been an essential factor for shoppers. Different silhouettes are presented in this Fall/Winter to create different styles. This report will introduce you the following six silhouette trends for women’s pants.

The cuffed ankles of tapered pants slim the body and lengthen the proportion of lower body. We can feel a languid and mild mood.

The slits on legs improve the breathability and optimize the shank part. The traditional flares are developed to be more comfortable and flamboyant with fearless silhouettes. The slits and flared design are flexible and smart.

Straight pants is a classic worth-investment silhouette in every season. Driven by the revival of Y2K fashion, low-rise design and loose fits improve the casualness. The proper cuts of leg opening leave enough space for movements.

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The Slate Rose Color Trend for Women’s Knitwear(Mature Market)

Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.

Slate Rose is an important hue to present the mature elegance of women. Nostalgic elements, such as checked pants and fair isle motifs, are joined to create a retro filter.

The matte texture of plush yarn can well deliver the retro and graceful qualities of Slate Rose. Color and texture take the place of patterns to develop versatile pieces with basic silhouettes.

Fuzzy yarns: centipede-like yarn, plush yarn, loop yarn, feather yarn, mohair

Neat cuts, cutouts, and the splicing of digital embroideries. Structural designs improve the visual effect of Slate Rose. The clean treatment of structure also ensures the quality of detail. Digital embroideries are mixed with special lace patterns to show the feminine gracefulness.

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The Colorful Fusion Color Trend for Kids’ Sweatshirt

Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.

Soft pastels refresh the visual effect of F/W sweatshirts. Comfortable terry fabrics offer warm textures. Desaturated hues are fused with loose fits to develop trans-seasonal pieces.

The clean hue of French Vanilla is bright yet not loud. This almost edible color satisfies consumers’ appetite for comfort and intimacy, and gives positive sensory experiences.

The playful pink of Peony is suitable for developing sweet girls’ sweatshirts. The combinations with childlike prints, embroideries, appliques and 3D embellishments fuse soft textures with vitality.

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The Creative Construction Detail & Craft Trend for Women’s Overcoat

Being the staple in Fall/Winter, overcoats can release different types of aura through diverse details. This report sorts out the on-trendy details and crafts in this season to inspire your design development.

The fancy deconstruction of overcoat is an important craft. The wrapped neck part is stylish and thermal. Multi-layer lapels and asymmetric designs enrich the visual effect. The irregular shapes and slits of Munn subvert the tradition and offer a brand-new sensory experience.

The volume of cocoon sleeves can well cover the under layer and arm lines. The cocoon shape is presented by curvy tailoring or the splicing on half sleeves. Structured fabrics are selected to highlight the outline.

Collar design is another key detail. For Fall/Winter 23/24, the collars of women’s overcoat are widely diversified: oversized square collars are elegant and minimalist; the drawstring neckline is an innovative technique; the curvy edges of collar reveal the softness of women.

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The Upgraded Texture Fabric Trend for Active Sweatshirt

Sweatshirt is the best product designed for all four seasons. The fabric of sweatshirt in A/W 23/24 explores terry jacquard and 3D textures instead of the normal jersey to attract younger sleek consumers. Geometric textures and vibrant colorways start a vacation at home. Water washing and woven textures redefine this casual product.

The uncertainty of post-pandemic era brings comfort to the forefront. With the development of loungewear and casual sportswear, we can see the comeback of comfy, breathable and moisture-wicking terry fabric. Colorful dyeing and flat floral jacquard enliven the atmosphere.

Knitted terry is renewed by jacquard. Letter and logo jacquard patterns inject newness into casual wear. Fun vacay elements are used to develop colorful activewear.

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23/24 AW The Meadow Violet Color Trend for Womenswear

Purple always plays an important role in the fashion trend. Redefined by the metaverse concept, purple becomes a representative digital tone as well. The warmer Meadow Violet exudes a mysterious, noble and scientific mood. Ranging from luxury partywear, avant-garde personality to streetwear, Meadow Violet can develop all styles of down jackets, outerwear and knits.

Meadow Violet sees oversized fits and highly inclusiveness on runway shows. Bold-scale purple is paired with black, white and neutrals to create the base. Bright hues finish the colorway and make statements. Youthful items in purple are recommended to be mashed up with outwear, sweater, sweatshirt and pants.

Woolen knit is the main material for the development of Meadow Violet. The mottled, dyed and graduated motifs are combined with fringes for a mysterious touch. The kinks on fabric provide impressive textures. Contrast checkerboards and laser luster are youthful and avant-garde. Mottled denim in purple interprets the retro fashion.

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