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In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.
The palette of Lagom is made of natural colors. These healing tones inspire the present lifestyles. Gentle basics are paired with warm avocado and autumn orange to complete a lounge colorway; luxury desaturated gray is the key to the palette. Darks and brights are only presented on embellishments.
“As homage to our name, Petite Revery or “little daydream”, we invite you and your littles to find new adventures and get lost in your own daydreams this season. Our Fall/Winter collection was inspired by the seasons’ fun-filled adventures like venturing into the forest, exploring the playground, jumping into a pile of colourful leaves, trampling through the mud to find the perfect pumpkin, and sledding down a snowy hill.”
We define consumers as ‘Healing Explorers’ under this theme. We draw colors and aesthetics from the balanced variations in our daily lives. The basic, comfortable lifestyles and developing spaces realize the harmonious sharing between people and nature. Comfy textiles, natural components and casual outfits refresh our views and minds.
The representative of Danish furniture design, OYOY was founded in 2021. Inspired by childhood memories, designer Lotte Fynboe combines classic Scandi styles with Japanese design to create natural and plain mixes. Originaly from Sweden and Tunisia, contemporary artist Zahra Holm is living and working in Paris, France. She is fascinated by the female form, the main subject of her work. Her bold use of colour and curvaceous lines create striking compositions that reflect the beauty and power of women.
Slate Rose is sourced from the unique textures of rose petals, prompting thoughts and meditation. The development of knitwear is combined with graphic designs, 3D textures and fine yarns to enrich the visual layers.
Slate Rose is an important hue to present the mature elegance of women. Nostalgic elements, such as checked pants and fair isle motifs, are joined to create a retro filter.
The matte texture of plush yarn can well deliver the retro and graceful qualities of Slate Rose. Color and texture take the place of patterns to develop versatile pieces with basic silhouettes.
Neat cuts, cutouts, and the splicing of digital embroideries. Structural designs improve the visual effect of Slate Rose. The clean treatment of structure also ensures the quality of detail. Digital embroideries are mixed with special lace patterns to show the feminine gracefulness.
Aqua Green is a refreshing, cold-tone, and saturated botanic green that may cool down the hot summer. The application on infants’ go-outing clothing fully represents summer vitality, while the use on loungewear shall be presented on small-scale prints and color blocking.
We can see multiple color combinations with Aqua Green from following looks. The matching with oranges and yellows presents strong visual impact and enriched sensory experiences. Innovative purple, white, and pale khaki complete a well balanced palette.
Textured fabrics elevate the quality of products. Cotton-linen is combined with floral embroidery and smocking for delicate highlights. Boyswear tries 3D patches and embellishments to bring playful details. Floral and forest animals are selected to be the core pattern elements to continue the concept of fresh nature.
Sharp color contrast is the main idea of this palette. Aqua Green is matched with saturated Flame Orange to reveal a powerful visual tension. Gentle Sugar Swizzle is added later for a harmonious touch.
According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion “Metaverse”, the physical world opens the “Animism”, which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.
POP is committed to providing users with the most accurate and practical trend forecast and market information. Meta-Heuristics– A/W 22/23 Theme Forecast is co-created by the most senior trend researchers of POP’s trend team
Metaverse: With the shift between virtuality and reality, the digital world made a brand new interpretation through dynamic visual art and technological dark tones.
Multifaceted Player: Under the fast life pace, urban people need to switch between multiple characters and scenes. Impactive tones and sublimated activeness interpret one’s value.
Retro Time: Go back to the classic moments and release pressure. Gentle tones are integrated with saturated colors to express the mindset of Hedonism.
Deed: Getting rid of the control of science and technology, find the new self in the future scientism. Erosive, mechanical, and skin-touch pales interpret the confidence of niche culture in a world of spiritual illusion.
Animism: From dawn to dusk, the colors of sky are grouped to form a onderful rhythm. The pure pales in spring are matched with neutrals to interpret the fashion about natural spaces and modern cities.
The color trends in 2023 put emphasis on the sporty S/S palettes. The pure hue of blue always makes us think of sky, lake, ocean, and flo-wers. The key color this season is based on the natural world and extracted from the elegant and tender tone of forget-me-not. This airy, sweet color brings us coolness and vitality in spring and summer.
The blue tone of Forget-Me-Not exudes a sporty and lively scent on the looks. The perfect fusions with different matching colors create vitality. Fashionable yet minimalist styling, colorful and fun printing, and comfortable cotton fabrics are the key points.
The gentle tone of Forget-Me-Not creates a comfortable, peaceful atmosphere and makes us refreshed and relaxed. Being more soothing than the saturated blues, Forget-Me-Not also sends out an elegant tonality and a sweet scent. Soft knitted fabrics are selected to fit the skins of children and provide a tender tactility. The combination with fun patterns made of different crafts enlivens the looks.
Refreshing, elegant Forget-Me-Not is paired with Candy Pink to inject sweetness and vitality into children’s spring and summer. The tint of Petal Pink upgrades the flexibility of this S/S palette and provides great energy.
The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
POP-Fashion released one of S/S 2022 color trend themes, Island, in November, 2020 to take us to witness the charm of primitive nature and its healing power. With the natural trace of time, pure island life is soothing. Blending with local clay and sea tones, the new bionic neutrals complete a natural and healing palette. In this season, the newly unveiled collections from fashion brands have already proved this theme right.
Gold Flame with handmade feel calms down the restlessness with paradise spirit, developing into the eternal art of nature. Mineral and naturally dyed materials show the charm of Gold Flame. In this season, many brands applied Gold Flame with washed woven fabric, natural suede, crinkled twill and knit to present the charm of nature.
The separate island with boundless coastline is inviting with the clear and healing color. Wave patterns show the natural of Blue Glow, reminding of the blended sea and sky. Blue Glow was also used widely on suits in this season. Water-washed denim and soft knit are recommended.
With the natural trace of time, people feel the comfortable environment with islanders. Neutral Ivory Cream merges with clear Blue Glow and Gray Mist for a mid-tone palette. The application to plant outline, check printed items or yarn-dyed color blocking knits give a natural twist. We can see from the following looks that the general colorways basically fit the prediction. Shirt is mainly paired with trousers and shorts to complete the look. The small amount of knitwear enriches the category.
In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including positioning, styling and design characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Korea-based Lucky Try is a high-class label with a French accent. To express the unique character of every single kid in the world, the brand uses bright colors and loose silhouettes to create a dynamic vibe. Checkerboard pattern and colorful tie-dyed effect bring us a thick retro feeling.
The New York brand Marc Ellis was founded in 1920. Except for its eye-opening shoes, the brand also presents a distinctive womenswear line. Gorgeousness is brought into a series of clothing and ornaments for girls to explore fun styles, prints and seasonal must-haves.
Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including marketing, styling and designing characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Italian fashion brand MSGM is known for its unisex, delicate and artistic styles. Eye-catching colors and prints break the traditional kidswear styles of both boys and girls. Modern looks and high-brightness colors are paired with dark colors. Besides, digital pattern elements inject more vitality into the individualized looks.
The Italian streetwear brand GCDS combines original street fashion elements together through bold imagination and innovative reform. Eye-catching slogans and unexpected colorways create the vintage accent of GCDS. Impactive colors and pattern combinations provide more highlights.
New generation’s clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
The key words, “drivers and applications”, which are reflected through the trend concept and customer analysis aroused the thoughts about the themes in terms of design applications. The drivers of the theme affected many aspects including marketing, styling, and designing characteristics. The design, therefore, adjusted through the theme concepts were refined from customer needs.
The London-based kidswear brand Raspberry Plum draws inspirations from the album covering, cartoon and festival poster of late 60s and early 70s. This retro yet modern brand tells special fairy tales in an artistic tone. Being a pioneer instead of trend follower, every collection of Raspberry Plum is a unique and uncompromising fashion story.
The Korea-based kidswear brand Airfish, founded by the Park sisters, Jennifer and Chloe, is committed to integrating trendy artistic colors into pioneering designs. Its bold ruffles and stylish colors are beautiful and lovely, which have attracted the attention of young mothers and little fashionistas all over the world.