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The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. The ethereal and dustless visual features of artificial universe are fully expressed, and we apply these virtual colors into fa-shion design to bring refreshing visual effects.
The blooming flowers in placement have the visual effect of translucent shell and virtual spectrum, and the combination with checkerboard strengthens the modern technological sense to present a dazzling and immersive effect. Being both loose and tight-fit, the clothing silhouettes fully reveal the powerful charm of women. In details, sharp visual effects, cutouts and decorative sequins are more attractive.
We divide this theme into four colorways: Girls’ Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls’ Universe is ins-pired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photo-graph collection ‘Oriental Beauty’ by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.
“Girls are the future!” Girls in both the real world and virtual world are pursuing the principle of self-pleasure. Pastel green is paired with gradi-ent metal purple and blue to present wonderful and clear visual effects. The full and lustrous texture looks like crystal artworks. Delicate linear ornaments with butterfly elements are added to make girls whimsy and agile.
POP-Fashion released one of S/S 2022 color trend themes, Island, in November, 2020 to take us to witness the charm of primitive nature and its healing power. With the natural trace of time, pure island life is soothing. Blending with local clay and sea tones, the new bionic neutrals complete a natural and healing palette. In this season, the newly unveiled collections from fashion brands have already proved this theme right.
Gold Flame with handmade feel calms down the restlessness with paradise spirit, developing into the eternal art of nature. Mineral and naturally dyed materials show the charm of Gold Flame. In this season, many brands applied Gold Flame with washed woven fabric, natural suede, crinkled twill and knit to present the charm of nature.
The separate island with boundless coastline is inviting with the clear and healing color. Wave patterns show the natural of Blue Glow, reminding of the blended sea and sky. Blue Glow was also used widely on suits in this season. Water-washed denim and soft knit are recommended.
With the natural trace of time, people feel the comfortable environment with islanders. Neutral Ivory Cream merges with clear Blue Glow and Gray Mist for a mid-tone palette. The application to plant outline, check printed items or yarn-dyed color blocking knits give a natural twist. We can see from the following looks that the general colorways basically fit the prediction. Shirt is mainly paired with trousers and shorts to complete the look. The small amount of knitwear enriches the category.
In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including positioning, styling and design characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Korea-based Lucky Try is a high-class label with a French accent. To express the unique character of every single kid in the world, the brand uses bright colors and loose silhouettes to create a dynamic vibe. Checkerboard pattern and colorful tie-dyed effect bring us a thick retro feeling.
The New York brand Marc Ellis was founded in 1920. Except for its eye-opening shoes, the brand also presents a distinctive womenswear line. Gorgeousness is brought into a series of clothing and ornaments for girls to explore fun styles, prints and seasonal must-haves.
Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.
This kidswear report is divided into infants, toddlers and teenagers. These keywords extracted from trend concept and consumer analysis lead to the thinking of design application. The drivers of the theme affected many aspects including marketing, styling and designing characteristics. The design, therefore, adjusted through the theme concepts which were refined from customer needs.
The Italian fashion brand MSGM is known for its unisex, delicate and artistic styles. Eye-catching colors and prints break the traditional kidswear styles of both boys and girls. Modern looks and high-brightness colors are paired with dark colors. Besides, digital pattern elements inject more vitality into the individualized looks.
The Italian streetwear brand GCDS combines original street fashion elements together through bold imagination and innovative reform. Eye-catching slogans and unexpected colorways create the vintage accent of GCDS. Impactive colors and pattern combinations provide more highlights.
New generation’s clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
The key words, “drivers and applications”, which are reflected through the trend concept and customer analysis aroused the thoughts about the themes in terms of design applications. The drivers of the theme affected many aspects including marketing, styling, and designing characteristics. The design, therefore, adjusted through the theme concepts were refined from customer needs.
The London-based kidswear brand Raspberry Plum draws inspirations from the album covering, cartoon and festival poster of late 60s and early 70s. This retro yet modern brand tells special fairy tales in an artistic tone. Being a pioneer instead of trend follower, every collection of Raspberry Plum is a unique and uncompromising fashion story.
The Korea-based kidswear brand Airfish, founded by the Park sisters, Jennifer and Chloe, is committed to integrating trendy artistic colors into pioneering designs. Its bold ruffles and stylish colors are beautiful and lovely, which have attracted the attention of young mothers and little fashionistas all over the world.
The penetration of diverse cultures has created more and more dream makers. The cognition of the young generation is gradually being clearer. This evolution process is continuously switching and transforming in the dream to figure out the real and unique ego. We dream fantasy but fail in reality. So we have to build a resilient castle in the real world when we constructing fairy tales in the dream. Those evolved dream makers can better include this fantastic yet real world and accept the imperfect but unique selves.
As a classic element for youthful lady, heart shape is mainly presented in a sweet style. The combination with retro and punk elements takes the place of traditional sweet palette, which endows classic with unconventional creativity.
The switch between multiple dreams makes dream makers struggle and transform, just like the interlaced planes brought by the real yet illusive mirrors. Each angle of the mirror may show a unique space, which allows the dream makers to have stronger plasticity.
The unique forms of bubble are dazzling and romantic in the sunlight, like illusive dreams. The moment of bubble breaking is the brave breakthrough of dream, which brings us back to the reality. The diversity of bubbles also represents the uniqueness of every living being.
With the updating digital technique, the immersive technology is gradually digitalizing human’s five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.
1.K/DA is a virtual girl group based on the popular MOBA game League of Legends by Riot Games. The group appeared in the S8 final, and gained more attention than the champion IG. The era of virtual IP has arrived.2.Chinese characters are reconstructed to add a technical touch. The abstract and futuristic patterns of writing, painting and printing present a wonderful art form which combines tradition and modernity.3.Antoni Tudisco used virtual technology to create the world of 2054. In the further integration of virtual and reality, more fashion behaviors are expressed through virtual technology.
As Asian culture continues to influence youth, Radi-Asian benefits from technological innovation, but gets confined inversely. They passively consume time and themselves on social intercourse. In this digital era, they enjoy immersing themselves in a virtual audiovisual world and expressing their emotions and voices.
We11Done S/S 2021 series explores “homesick” which has been shared by people around the world. Due to this pandemic, people have to interact with each other via networks. The series features bold designs and patterned garments, inspired by Jung and Kwon’s interpreting home as a comfortable, safe and warm place, and the desire for the future. Details refer to artist Gerhard Richter’s vague paintings. Neon light and white lines form abstract patterns, and the unique appearance creates stripes on garments. Futuristic stripes are added. Taking cues from “Homesick”, pink is used to denim jackets, jeans and over-length dresses.
In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.
Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.
2022 White Paper on Trend — Theme
The global health crisis exposes the fragility of companies’ concepts and systems. Asian countries, led by China, are leading the market recovery with faster response speed and better supply chain system. Future is not yet clear, but new visions and value systems are emerging and we are entering a new normal.
Nine themes of 2022 White Paper: Mental Model, Fashion Democratization, Gender Fluidity, Virtual Reincarnation, Blue Sea Creation, Digital Currency, Bacterial Technology and Bionics 3.0.
A mental model is an analogous expression to explain someone’s psychological activity.
Mental Model — Background
Psychology penetrates our lives, and people attach more psychological appeal to products. More brands realize that psychology is a bridge between product design and customers.
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.
The 96th Pitti Uomo menswear exhibition was held in Florence. The “I Go Out” exhibition area of outdoor sportswear made its third appearance. This time, I Go Out worked with And Wander (one of the three major Yama Brands in Japan), Hi Tec (an outdoor brand founded in the UK by Dutch Frank van Wezel) and Topo Designs (founded by Americans Jedd Rose and Mark Hansen) to put on a fashion show. The show was particular about materials and functionality, displaying fashionable designs of “Go Out” and interpreting the beauty of nature through clothing.
Marble is the metamorphic rock formed by high temperature and high pressure in the earthcrust. Its section can form a variety of colorful and natural texture with different patterns. Marble patterns are blurred and abstract, with the soft pink tones to be unique in outdoor clothing.