In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.
2022 White Paper on Trend
Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.
2022 White Paper on Trend — Theme
The global health crisis exposes the fragility of companies’ concepts and systems. Asian countries, led by China, are leading the market recovery with faster response speed and better supply chain system. Future is not yet clear, but new visions and value systems are emerging and we are entering a new normal.
Nine themes of 2022 White Paper: Mental Model, Fashion Democratization, Gender Fluidity, Virtual Reincarnation, Blue Sea Creation, Digital Currency, Bacterial Technology and Bionics 3.0.
A mental model is an analogous expression to explain someone’s psychological activity.
Mental Model — Background
Psychology penetrates our lives, and people attach more psychological appeal to products. More brands realize that psychology is a bridge between product design and customers.
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.
The 96th Pitti Uomo menswear exhibition was held in Florence. The “I Go Out” exhibition area of outdoor sportswear made its third appearance. This time, I Go Out worked with And Wander (one of the three major Yama Brands in Japan), Hi Tec (an outdoor brand founded in the UK by Dutch Frank van Wezel) and Topo Designs (founded by Americans Jedd Rose and Mark Hansen) to put on a fashion show. The show was particular about materials and functionality, displaying fashionable designs of “Go Out” and interpreting the beauty of nature through clothing.
Marble is the metamorphic rock formed by high temperature and high pressure in the earthcrust. Its section can form a variety of colorful and natural texture with different patterns. Marble patterns are blurred and abstract, with the soft pink tones to be unique in outdoor clothing.
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As “restraint” is increasingly prevailing, simple design will grow in A/W 21/22. Home exercising, the horror style, Bauhaus minimalism, outdoor modular design and dystopia will run through the A/W 21/22 sport market. A single color and small-scale color decorations are used, breaking the restrictions of season and fashion trends. Inspired by Stone Island and the collaboration collection of ROKSANDA x lululemon, warm or cold tones are complementary to neutral colors, presenting a bolder autumn palette. In the new season, color is closely tied to the fabric quality. More accurate quantification of color through fabric to clothing is our appeal for sustainability in the sportswear market. Colors fit for the whole year are explored.
As minimalism softens the gender boundary in sportswear, functional outdoor clothing prefers core colors which complements current items. Thus Saffron of this theme echoes Rubber mentioned in Calm and Primordial — Theme Color Trend for Men’s and Women’s Sportswear. Items and color blocks create the outdoor and hiking theme. Dark Olive, Persimmon Orange, Bombay Brown and Green Ash bring inspiration for bold practical outdoor clothing.
Outdoor functional elements inspire the outdoor and hiking style clothing. Softer minimalist colors meet outdoor travelers’ demand for delicacy. Sportswear tends to blur the gender boundary, and men’s sportswear uses bold colors in high saturation, fit for the younger sportswear market.
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We live in the familiar city, drink coffee, look out of the window and observe the people passing by. It seems that we are lonely, but we find solace here. We are obsessed with this subtle urban loneliness. We appear languid, but are determined to find ourselves. We are into the society, but still are calm urban bystanders.
1. GreenMonster Lab is a new multi-functional space in Beijing designed to provide relaxation moments for stressed urbanites. The designer explains that when people are tired, they can come to the space, appreciate art works, enjoy the latest exhibition, taste food and then sit down to experience a quieter and slower life. 2. Luxury brand stores are currently designed for simplicity and modesty. Two shops opened recently, The Row in London and Toteme’s first boutique in Stockholm, exemplify this trend. They allow people to experience the calmness, simplicity and imperfect perfection. 3. There is hardly any trace of trendiness in the French fashion magazine ENCES, and it always upholds simplicity and classics.
They enjoy art, comfort of life and experience of products. They like reading and the feeling of papers with fingers. They do not follow the crowd and pursue elevated basic design. They often visit art areas, and spiritual value is their biggest motivation for consumption.
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What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot… All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to “the future that never happened”, and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that “never happened.”
1. In 1949, Stanley G. Weinbaum, an American science fiction writer, first proposed the concept of Virtual Reality in his Pygmalion’s Spectacles, the first science fiction novel to describe VR. Nowadays, people can experience the virtual world from the VR horizon (1-1,1-2). 2. A Finnish company has combined AR systems to create a climbing game called Augmented Climbing Wall that allows people who love rock climbing to experience outdoor climbing at any time while being safer (2-1,2-2). 3. On February 1st, 2015, Budweiser’s Super Bowler advertising plan uses VR holographic technology to realize the game experience of “real people eat beans”, making the game interact with reality more closely (3-1,3-2).
The 2-year-old MA$E wears “THE TEN” series, Nike Air Max 1/97 series and YEEZY. Bright digital color contrast and retro outdoor look display the unique individuality, fashionable and cool.
On September 9th, 2019, Beijing time, Anta Kids appeared on the China Day catwalk at New York fashion week, marking Anta’s international fashion week debut. The show has a theme of “Playmaker”, which featured the sporty function style. It launches three series of Playmaker x Origins, Playmaker x Energy, and Playmaker x Glory, including a collaboration series with Opening Ceremony, an American fashion brand. It perfectly integrates outdoor retro sports, street fashion and function together.
The improvement of digital technology provides better support for creative designs. Influenced by the retro futurism, retro and technical color aesthetics is warmly welcomed. Combining the outdoor exercising experience, streamer blue, gumdrop green, scuba blue and multicolored space colors created by retro art will be key color trend of this theme.
Avant-garde designers, like Paco Rabanne, Rudi Gernreich, Andre Courreges and Pierre Cardin, are pioneers in the use of plastic, vinyl, metals and other unconventional materials. The A/W 2018 series of Balmain also adopted many futuristic metal elements, displaying designers’ forecast for design elements and styles in 2050. Metal materials are important under the theme of Reversed Future. Metal materials combining with outdoor theme will be the trend.
Robot and spaceship are the imaginary future that people had 100 years ago. These illustrations and lettered patterns about people’ imaginary future are combined with futuristic glossy colors, bringing a retro futuristic feel.
The lightweight trench coat is inspired by world war I military overcoats in the western battlefield and modern long raincoats. It integrates fine metal luster with wind-proof and lightweight features. The loose oversized design is rain-proof, wind-proof, fashionable and futuristic, suitable for transition of spring and summer.
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As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.
1.Parcels from Canada is full of thick retro flavor of the 1970s from the look and the music style. And its new album Tieduprightnow is a hit on the Internet (1-1, 1-2). 2. The Dutch designer, Charles Antoine Chappuis, uses traditional hand-weaving crafts and natural dyeing techniques to make a series of functional sculptures by hand (2-1, 2-2). 3. Ncemakers is an interior design firm based in Amsterdam. The brand’s design philosophy is to find a balance between luxury and natural comfort, and focusing on the delicacy from the 1970s (3-1).
Natalie Lim Suarez who is a mixed-race girl between China and Spain is the most popular blogger in Spain currently. She became the model at the age of 15, and the retro romantic resort style is her favorite dressing style. The combination of retro style and Bohemian elements shows she is a classic BoBo. She has a lifestyle of loving nature and pursuing freedom when pursuing an exquisite life. She uses the maximalist Bohemian elements, various romantic and sweet temperament, and different florals to make herself a gorgeous, retro and modern urban female.
Richard Biedul is considered as the most influential British supermodel in the world. In his 30s, he is 188cm tall, with a perfect face and his black and white beard to attract many female fans. He was a lawyer before becoming professional model. His favorite dressing style is combing the nature and politeness. He believes that natural materials will replace chemical fiber fabrics, comfort and sustainability will always be more important than the sense of form. Therefore, his life is full of warm things. He turns his house into a garden, walks with his beloved dog, and spends holiday with friends, gaining infinite energy from the nature.
Alberta Ferretti is a fashion brand from Milan. It is known as “the queen of chiffon” because of its preference for layered chiffon, lace and beads. In the new season, Alberta Ferretti adds a little workwear feel. The combination of workwear with Bohemian, the mix &match of neat suit coat with straw sandals, bright-colored overalls and high-waist shorts, these all highlight a natural and nonchalant female image and the wearability of styles. And each piece of clothing is suitable for various occasions. Alberta Ferretti boldly uses gorgeous colors like the rainbow to display the beautiful and comfortable resort style and endows it with youth and vitality.
Jacquemus celebrates its 10th anniversary in the new season. Designer Simon Porte Jacquemus returns to his hometown of Provence for S/S 2020 show. Spring is in the air, and lavender sea is romantic and beautiful. The theme is Le Coup de Soleil. Designer uses oversized outerwear, loose trousers, tie-dye and florals in menswear. When combined with passionate and bright colors, together with a pink over bridge and a lavender garden, it is a poetic and gorgeous show.
Designers pay close attention the more environmentally-friendly denim dyeing to keep the fabric simple and natural. Eco-friendly vegetable dyestuff is used to dye denim to reduce the use of toxic chemicals and water pollution. The vegetable dyed denim also injects new vitality into the simple cotton denim and twill denim. The use of natural vegetable dyestuff undoubtedly highlights the harmony between man and nature. And this kind of denim will become a popular trend gradually.
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