The S/S 2021 Reversed Future Theme Trend for Kidswear


What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot… All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to “the future that never happened”, and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that “never happened.”


Inspirational Event

1. In 1949, Stanley G. Weinbaum, an American science fiction writer, first proposed the concept of Virtual Reality in his Pygmalion’s Spectacles, the first science fiction novel to describe VR. Nowadays, people can experience the virtual world from the VR horizon (1-1,1-2). 2. A Finnish company has combined AR systems to create a climbing game called Augmented Climbing Wall that allows people who love rock climbing to experience outdoor climbing at any time while being safer (2-1,2-2). 3. On February 1st, 2015, Budweiser’s Super Bowler advertising plan uses VR holographic technology to realize the game experience of “real people eat beans”, making the game interact with reality more closely (3-1,3-2).

Inspirational Event

The 2-year-old MA$E wears “THE TEN” series, Nike Air Max 1/97 series and YEEZY. Bright digital color contrast and retro outdoor look display the unique individuality, fashionable and cool.

Representative IP -- MA$E

On September 9th, 2019, Beijing time, Anta Kids appeared on the China Day catwalk at New York fashion week, marking Anta’s international fashion week debut. The show has a theme of “Playmaker”, which featured the sporty function style. It launches three series of Playmaker x Origins, Playmaker x Energy, and Playmaker x Glory, including a collaboration series with Opening Ceremony, an American fashion brand. It perfectly integrates outdoor retro sports, street fashion and function together.

Representative Brand -- ANTA kids

The improvement of digital technology provides better support for creative designs. Influenced by the retro futurism, retro and technical color aesthetics is warmly welcomed. Combining the outdoor exercising experience, streamer blue, gumdrop green, scuba blue and multicolored space colors created by retro art will be key color trend of this theme.

Colors -- Multicolored Space Colors

Avant-garde designers, like Paco Rabanne, Rudi Gernreich, Andre Courreges and Pierre Cardin, are pioneers in the use of plastic, vinyl, metals and other unconventional materials. The A/W 2018 series of Balmain also adopted many futuristic metal elements, displaying designers’ forecast for design elements and styles in 2050. Metal materials are important under the theme of Reversed Future. Metal materials combining with outdoor theme will be the trend.

Fabric -- Colorful Metals

Robot and spaceship are the imaginary future that people had 100 years ago. These illustrations and lettered patterns about people’ imaginary future are combined with futuristic glossy colors, bringing a retro futuristic feel.

Pattern -- Future That Never Happened

The lightweight trench coat is inspired by world war I military overcoats in the western battlefield and modern long raincoats. It integrates fine metal luster with wind-proof and lightweight features. The loose oversized design is rain-proof, wind-proof, fashionable and futuristic, suitable for transition of spring and summer.

Key Item -- Trench Coats

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Holiday of BoBos — S/S 2021 Theme Trend


As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

theme trend

Inspirational Event

1.Parcels from Canada is full of thick retro flavor of the 1970s from the look and the music style. And its new album Tieduprightnow is a hit on the Internet (1-1, 1-2). 2. The Dutch designer, Charles Antoine Chappuis, uses traditional hand-weaving crafts and natural dyeing techniques to make a series of functional sculptures by hand (2-1, 2-2). 3. Ncemakers is an interior design firm based in Amsterdam. The brand’s design philosophy is to find a balance between luxury and natural comfort, and focusing on the delicacy from the 1970s (3-1).


Natalie Lim Suarez who is a mixed-race girl between China and Spain is the most popular blogger in Spain currently. She became the model at the age of 15, and the retro romantic resort style is her favorite dressing style. The combination of retro style and Bohemian elements shows she is a classic BoBo. She has a lifestyle of loving nature and pursuing freedom when pursuing an exquisite life. She uses the maximalist Bohemian elements, various romantic and sweet temperament, and different florals to make herself a gorgeous, retro and modern urban female.

Natalie Lim Suarez

Richard Biedul is considered as the most influential British supermodel in the world. In his 30s, he is 188cm tall, with a perfect face and his black and white beard to attract many female fans. He was a lawyer before becoming professional model. His favorite dressing style is combing the nature and politeness. He believes that natural materials will replace chemical fiber fabrics, comfort and sustainability will always be more important than the sense of form. Therefore, his life is full of warm things. He turns his house into a garden, walks with his beloved dog, and spends holiday with friends, gaining infinite energy from the nature.

Richard Biedul

Alberta Ferretti is a fashion brand from Milan. It is known as “the queen of chiffon” because of its preference for layered chiffon, lace and beads. In the new season, Alberta Ferretti adds a little workwear feel. The combination of workwear with Bohemian, the mix &match of neat suit coat with straw sandals, bright-colored overalls and high-waist shorts, these all highlight a natural and nonchalant female image and the wearability of styles. And each piece of clothing is suitable for various occasions. Alberta Ferretti boldly uses gorgeous colors like the rainbow to display the beautiful and comfortable resort style and endows it with youth and vitality.

Alberta Ferretti

Jacquemus celebrates its 10th anniversary in the new season. Designer Simon Porte Jacquemus returns to his hometown of Provence for S/S 2020 show. Spring is in the air, and lavender sea is romantic and beautiful. The theme is Le Coup de Soleil. Designer uses oversized outerwear, loose trousers, tie-dye and florals in menswear. When combined with passionate and bright colors, together with a pink over bridge and a lavender garden, it is a poetic and gorgeous show.

Cesky Krumlov

Designers pay close attention the more environmentally-friendly denim dyeing to keep the fabric simple and natural. Eco-friendly vegetable dyestuff is used to dye denim to reduce the use of toxic chemicals and water pollution. The vegetable dyed denim also injects new vitality into the simple cotton denim and twill denim. The use of natural vegetable dyestuff undoubtedly highlights the harmony between man and nature. And this kind of denim will become a popular trend gradually.

Vegetable Dyed Denim

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