Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emer-ging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sportsmanship of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.
Bright Moment selects saturated, positive bright colors to deliver vibrant vitality. Tap into S/S pieces for a sunny and athletic image. Pattern design opts for cultural motifs and geos in order to stimulate consumers’ patriotism and interpret a multidimensional, crossover design concept.
Bright Moment tells us about four color stories: Sports Boom, Cultural Essence, Virtual World and Illusive City. Inspired by the rapid development of sports industry, the lifestyle of Sports Boom ranges from gyms to offices; Virtual World offers the highlight moments in e-sports; Cultural Essence expresses that teenagers are promoting the revival of traditional culture in this information era; Illusive City comes from the immersive dramatic artistry.
Epidemic situation leads to the awareness toward health and the rapid development of workout industry. People are moved by the uplifting sportsmanship and highlight moments in Olympic Games. Red must be the main tone of this palette. Saturated red, yellow and blue are paired with black and white to reflect the positive spirits, while white, pink and purple accent feminine gentleness.
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